• Ratings for Sunday's Oscars telecast tumble, early data shows
    11 replies, posted
[quote](Reuters) - The U.S. television audience for the 90th Academy Awards broadcast on Walt Disney Co’s ABC on Sunday dropped nearly 16 percent from last year, preliminary Nielsen data showed on Monday. The plunge in the early measure suggested total viewership for the film industry’s highest honors could come in below the 2008 record low of 32 million, and follows a rating slide in other award shows and sport events this year as viewers turn to streaming options. The live telecast attracted 18.9 percent of viewers in 56 major markets according to Nielsen’s preliminary overnight metered market household ratings, an ABC spokesman said. That compared with 22.4 percent a year ago, when the Oscars audience fell to a nine-year low of 32.9 million viewers. Hollywood trade publication Variety earlier on Monday reported the 18.9 Nielsen rating. The Nielsen data does not include viewing of the Oscars on digital and mobile platforms. Updated numbers will be released later on Monday. The Oscars, expected to rank as the most-watched non-sporting event on U.S. television this year, honored romantic fantasy“The Shape of Water” as best picture during a nearly four-hour ceremony where themes of female empowerment and activism almost overshadowed the awards. Jimmy Kimmel, hosting for a second straight year, built on a socially conscious tone that has defined the night in recent years by skewering sexual misconduct allegations and reports of gender-based pay disparities that have roiled the industry. The Grammy Awards in January attracted 26.1 million television viewers, its smallest audience since 2006. February’s Super Bowl, the most-watched telecast of the year, saw its viewership decline by 7 percent from a year earlier to 103.4 million. ....[/quote] [url]https://www.reuters.com/article/us-awards-oscars-ratings/ratings-for-sundays-oscars-telecast-tumble-early-data-shows-idUSKBN1GH2DW[/url]
Oscar nominees is getting from bad to worst anyways, the fact that boss baby is on the list should tell you
Wish they'd include the digital and mobile platforms for viewing; and with the huge exposure of scandals in Hollywood currently on top of a lot of people boycotting awards show altogether, I'm not surprised at all. With the films that were up for nomination also being less wide-scale than your typical year of releases I'm surprised it still made such a big impact. Was super cool to see Frances McDormand bring up Inclusion Riders, too.
[QUOTE=Ignhelper;53179046]Oscar nominees is getting from bad to worst anyways, the fact that boss baby is on the list should tell you[/QUOTE] I didn't see anything blatantly wrong with the nominees this year except for Boss Baby.
[QUOTE=Ignhelper;53179046]Oscar nominees is getting from bad to worst anyways, the fact that boss baby is on the list should tell you[/QUOTE] I'm still annoyed that Loving Vincent didn't win, after Pixar essentially copied The Book of Life in Coco (setting is fine, but the story is supposedly extremely similar).
[QUOTE]a nearly four-hour ceremony where themes of female empowerment and activism almost overshadowed the awards.[/QUOTE] Yeah that really felt odd. Most speeches, most award presentations and almost every single thing between awards were about women and minorities being important. Even the ads were mostly "I'm a strong independent woman, I buy Coke because I chose to." I mean wtf. I get that it's an issue but I was watching hoping to celebrate great movies and the people making them, rather than just the fact that a lot of them weren't white men.
I think most people attempt to watch the Oscars because they want to see entertainment. People want to see their favorite actors/actresses and shows get awards. They don't want in your face activism seeing as we are bombarded with it on a daily basis. Specially when it is in your face and you see people jumping on it because of "fad" value vs actually giving a shit.
Maybe if it wasn't such a political and activist shit fest it would be watchable.
[QUOTE=dunkace;53179311]Maybe if it wasn't such a political and activist shit fest it would be watchable.[/QUOTE] I think there's the wider change that a lot of people don't even have TVs and consume all their media through the internet. I'd be curious to see the updated numbers. Also if you think award festivals were never this political before, nah, they totally have been.
[QUOTE=dunkace;53179311]Maybe if it wasn't such a political and activist shit fest it would be watchable.[/QUOTE] They have always been this political. The creators of South Park lampooned this way back in [URL="https://en.wikipedia.org/wiki/Team_America:_World_Police"]2004[/URL].
Still can't believe they didn't acknowledge Adam West's death.
[QUOTE=Lambeth;53179587]I think there's the wider change that a lot of people don't even have TVs and consume all their media through the internet. I'd be curious to see the updated numbers. Also if you think award festivals were never this political before, nah, they totally have been.[/QUOTE] Ratings are down for the same reason ratings are down for the NFL, NASCAR, and the Olympics; there are far competing forms of entertainment than there were just a year ago. It's a convenient narrative to say that the ratings are down because of political activism because it's something you don't even need to prove and relies on peoples tendency to equate correlation with causation.
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