Cash-strapped Brazilian football team use shirt numbers to advertise special supermarket offers

[snookypookums]

[IMG]https://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2017/04/07/11/shirt-number.jpg[/IMG]

[QUOTE][B]Brazilian fourth-tier side Fluminense de Feira have taken shirt sponsorship to a whole new level.[/B]

Not content with simply featuring sponsor’s logos on their shorts as well as their shirts, the Brasileiro Série D side have started using their shirt numbers to advertise special offers in the local supermarket.

Players now have a product written where their name would usually be printed on the back of their shirts, with conventional numbers replaced with the prices of bargain deals.[/QUOTE]

[URL]http://www.independent.co.uk/sport/football/news-and-comment/brazilian-team-shirt-numbers-supermarket-prices-a7671991.html[/URL]

:v:

[media]https://twitter.com/dacebal/status/849967392059011073[/media]

[kokonut]

That's genius

[Uberpro]

What makes this successful is not really the direct impact the ads have to attract customers but them somehow making it to global news.

[matt000024]

Surprised no teams have done this before. All I can think of that really already did this was NASCAR.

[bord2tears]

I'm glad they got to keep playing with that idea.
Pretty clever and obviously quite successful.

[bull3tmagn3t]

"Shampoo passes the ball to pizza, pizza sets it up for potatoe, potatoe comes in for the kick, GOAAAAAL!"