I really don't think Google is in any danger over falling behind in comparison to Duck Duck Go. I haven't heard that name in ages.
Bing may be finally catching up to them as a rival, but I doubt it. I only see Bing used on old computers or with the technically inept.
I imagine it's because they'll soon be forced to not preferentially treat their own services in search results -- so they'll need to do some SEO optimization to keep their place in their own results.
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