Netizens slam Call Of Duty publicity stunt after it tweets about "explosion" in Singapore
25 replies, posted
[IMG]http://www.straitstimes.com/sites/default/files/styles/x_large/public/articles/2015/09/30/2959256262.jpg?itok=HPRKj4nt[/IMG]
[QUOTE]SINGAPORE - A publicity stunt for the upcoming Call of Duty: Black Ops III first person shooting has come under fire, after its official Twitter account started spreading fake news about a terrorist attack in Singapore.At about 1am on Tuesday morning, the official Call of Duty account (@CallOfDuty) changed its name to "Current Events Agg." and started sending out tweets, and live reporting about an attack. The first tweet, which said, "BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina.", was sent to its 2.9 million followers.
It was followed by several photos of a city in destruction, followed by descriptions of the explosion site, as well as updates about the situation, including this one: "UPDATE: Singapore Authorities have officially announced a state of emergency and declared martial law".
Video games new sites such as Polygon and IGN have called the stunt "tacky" and "irresponsible", while netizens around the world have lambasted game publisher Activision for the move.
Twitter user "Cowboys 15-1" said: "Have some respect for Singapore, such a shame."
Another user, "Av8orGamer" added: "This method of advertising is actually kinda sick. I know people in Singapore."
Others questioned the incorrect details within the fake tweets.
In response to an update that a 30-mile quarantine zone had been established, Twitter user "longadin" responded: "Errr? Singapore's just 31 miles wide. A 30-mile zone????"[/QUOTE]
[url]http://www.straitstimes.com/tech/games-apps/call-of-duty-tweets-about-explosion-in-singapore-slammed-by-netizens[/url]
Lmao, Commander of Singapore Armed Forces. Its Chief Of Defence, you knobs.
yeah because people look to get their news from the official Call of Duty twitter account
[QUOTE=Diet Kane;48792977]yeah because people look to get their news from the official Call of Duty twitter account[/QUOTE]
[quote]At about 1am on Tuesday morning, the official Call of Duty account (@CallOfDuty) [B]changed its name[/B] to "Current Events Agg." and started sending out tweets, and live reporting about an attack.[/quote]
I could see why a lot of people wouldn't immediately know what's up.
Everyone thinks this is disgusting but their publicity stunt totally worked. I didn't even know this happened and now through controversy I do
[QUOTE=FalconKrunch;48793018]Everyone thinks this is disgusting but their publicity stunt totally worked. I didn't even know this happened and now through controversy I do[/QUOTE]
thats not the point
[editline]30th September 2015[/editline]
has dick all to do with how justifiable something is or isnt
[QUOTE=FalconKrunch;48793018]Everyone thinks this is disgusting but their publicity stunt totally worked. I didn't even know this happened and now through controversy I do[/QUOTE]
it doesnt matter that you know about it until youve bought something. until then what difference does it make? not like they got any money from you
[QUOTE=Kommodore;48793031]thats not the point
[editline]30th September 2015[/editline]
has dick all to do with how justifiable something is or isnt[/QUOTE]
he didn't seem to say it was justifiable, just that it worked, which for him at least it did
[QUOTE=Ninja Gnome;48793052]he didn't seem to say it was justifiable, just that it worked, which for him at least it did[/QUOTE]
yes he did, it's right there
[QUOTE=Kommodore;48793055]yes he did, it's right there[/QUOTE]
Nothing he said actually says it's justified though?
It's just like Hatred, not many people actually liked the look of it or heard about it until controversy and shit happened. It's not 1:1 but it's similar.
[QUOTE=TechnoSandwic;48793070]Nothing he said actually says it's justified though?
It's just like Hatred, not many people actually liked the look of it or heard about it until controversy and shit happened. It's not 1:1 but it's similar.[/QUOTE]
all i mean is that i could, say, climb through the mayor's window tomorrow shrieking and drenched in my own piss and then announce from jail later that im selling passports out of my garage and there's always some guy so jacked up on marketing 101 that he'll say "wow great publicity" like its some kind of revelation
[QUOTE=Anti Christ;48793049]it doesnt matter that you know about it until youve bought something. until then what difference does it make? not like they got any money from you[/QUOTE]
Brand awareness makes money.
or as the corporate heads say it:Any publicity is good publicity.
I would not be surprised if the COD crew did this on purpose, knowing it would blow up and net them publicity.
[QUOTE=FalconKrunch;48793018]Everyone thinks this is disgusting but their publicity stunt totally worked. I didn't even know this happened and now through controversy I do[/QUOTE]
indeed, through their expert social engineering, the little-known series 'call of duty' has rocketed in popularity and droves of new customers are lining up for preorders
i'm more upset by the fact that they are bringing back nuketown again
[QUOTE=Kommodore;48793031]thats not the point
[editline]30th September 2015[/editline]
has dick all to do with how justifiable something is or isnt[/QUOTE]
Marketeers give absolutely no fucks about that.
[QUOTE=RichyZ;48793212]we decided to make it 4x smaller and allow players to carry infinite amounts of grenades
we also removed any verticality as well as all manners of roofs or overhead protection
the next gen in map design is now[/QUOTE]
we made it smaller and replaced all the buildings and props with shipping containers
Why would you trust a random twitter account with breaking news?
[QUOTE=paul simon;48793284]Why would you trust a random twitter account with breaking news?[/QUOTE]
The verified account icon made it more believable to people.
[QUOTE=Swiket;48793297]The verified account icon made it more believable to people.[/QUOTE]
Guess that makes a bit more sense then.
[QUOTE=Lambda 217;48793172]indeed, through their expert social engineering, the little-known series 'call of duty' has rocketed in popularity and droves of new customers are lining up for preorders[/QUOTE]
Top brands stay popular and relevant because of constant marketing, this is just another way of doing it.
They just need to squirm their way into the minds of as many people as possible and for as long as possible, this certainly did the trick.
[QUOTE=Kommodore;48793031]thats not the point
[editline]30th September 2015[/editline]
has dick all to do with how justifiable something is or isnt[/QUOTE]
I never said anything about it being justified, I'm just saying that the controversy made the stunt even more successful than if there wasn't any.
Definitely not buying the new CoD now.
Wasn't planning on it in the first place, but this just seals it.
If they had kept their name and avatar the same I would've said "let them have fun", but them changing their Twitter name is quite a bit sketchy.
I don't have a problem with this, I just find the situation and the outrage funny.
[QUOTE=Fourm Shark;48801070]Why would this make you not want to buy a game lol.[/QUOTE]
he already didnt want to, this ad didnt change his mind. it just lowered his opinion of the game and the company because they did something he finds morally wrong.
Sorry, you need to Log In to post a reply to this thread.