Coca-Cola apologizes to Alberta family for ‘YOU RETARD’ bottle cap
21 replies, posted
[img]http://metronewsca.files.wordpress.com/2013/09/cokebottleweb.jpg[/img]
[quote]Coca-Cola apologized Wednesday to the family of an Alberta woman who was shocked to unscrew a bottle of the company’s Vitaminwater and find the words ‘YOU RETARD’ printed inside the cap.
Edmonton-based photographer Blake Loates said she and her husband discovered the cap while out for dinner on Tuesday night.
“We were both pretty shocked,” she said.
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The caps are part of a promotion run by the company, displaying a random English word, followed by a random French word. “Retard” in French means late or delayed.
Since the issue was brought forward to Coca-Cola, the company has been in touch with the Loates family to offer a sincere apology.
“We did not mean to offend at all,” said Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada. “We are certainly very apologetic for this oversight.”
While Denny said the words were reviewed before going out to store shelves, they were reviewed in their French context, not in both French and English.
“When you look at the same word in English, it takes an offensive connotation,” Denny said.
The process of matching the English and French words is supposed to be completely random, according to Denny, and the chances of those two words being paired together was slim.[/quote]
[url]http://metronews.ca/news/edmonton/799469/coke-apologizes-to-alberta-family-for-you-retard-bottle-cap/[/url]
[editline]21st September 2013[/editline]
Whoops sorry for giant image, can't edit my post to fix.
I guess it adds to the humor value of just how big of a goddamn retard she apparently is
Looks like someone forgot to add a filter.
Big deal.
Those nails..
Those are some dirty nails, damn
I would treasure that bottle cap, it's an amazing find.
If I ever opened up a bottle of water, and the cap said "YOU RETARD", I would just laugh my ass off and keep it forever.
Some people need to grow some skin.
At least the company is being honest with people who drink their toxic chemical concoction.
Oh no that bottle cap insulted me I demand an apology!
sell it on ebay
[QUOTE=frozensoda;42261416]sell it on ebay[/QUOTE]
I'd buy it
i'd pay like tf2 hats for it
The employee responsible for the messages in the bottle caps is probably shitting himself laughing right now.
[QUOTE=Bumbanut;42262658]The employee responsible for the messages in the bottle caps is probably shitting himself laughing right now.[/QUOTE]
id imagine a few of them got fired...
They shouldn't have had to apologize.
Ugh those fingernails are fucking gross.
Anyway in regards to the actual article...Coke's reasoning for this is kind of a lousy premise, the whole pairing an English word with a French one. There's no real way they can promote that, and from what I've seen, they haven't... So why do it when it will more often than not just lead to confusion - or in this case, anger - much of the time?
[QUOTE=Primigenes;42263907]God what the fuck was she doing with her nails before she took this picture[/QUOTE]
She was doing nothing with them. That's the [i]only[/i] way they could possibly get so damned nasty.
They shouldn't have apologized
They should simply have send them the definition of "randomly generated words"
[QUOTE=sloppy_joes;42262974]id imagine a few of them got fired...[/QUOTE]How would they know who did it and why would they take their precious time trying to find the culprit? They would rather just apologize than spend a penny on tracking down the employee who did that.
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