Microsoft Is Teaming up With Seth McFarlane for a Family guy special
36 replies, posted
[url]http://www.microsoft.com/presspass/press/2009/oct09/10-13mswin7foxpr.mspx[/url]
[quote]REDMOND, Wash., and LOS ANGELES — Oct. 13, 2009 — Today, Microsoft Corp. and FOX One announced an ambitious, unique marketing collaboration that will showcase the best of Windows 7, the newest version of Microsoft’s operating system that will be available in market on Oct. 22. The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of “Family Guy,” “American Dad” and “The Cleveland Show.”
[B]Taking the idea of “commercial-free” to the next level, the original FOX variety special “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show,” (working title) airing Sunday, Nov. 8, at 8:30 p.m. EST and PST and starring MacFarlane and his “Family Guy” co-star Alex Borstein, will deliver simplicity for viewers — no commercial ad time, no network promotions and no commercial breaks — and instead will feature unique Windows 7-branded programming that blends seamlessly with show content. In a network first, MacFarlane and Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations that seek to bring the old “Texaco Star Theater”-style sponsorships into the 21st century. The half-hour special will highlight the comedy duo’s subversive and unique humor with original animation, live-action performances of “Family Guy’s” most memorable musical numbers, comedy sketches and surprise celebrity guests. That night, FOX turns the reins over to MacFarlane for an all-MacFarlane lineup as he also hosts all-new episodes of his signature animated series.[/B]
While the way people watch TV has evolved, their desire to be entertained, and marketers’ need to deliver compelling content, hasn’t changed. Microsoft and FOX are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content FOX viewers enjoy most, whether it’s comedy, drama, sports or reality programming on TV or on the Web.
“We’re working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love,” said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. “We have simplified the PC with Windows 7, and together with FOX, we’re simplifying entertainment.”
“We’re thrilled to be joining forces with Windows 7 on such an exciting, highly collaborative marketing campaign featuring the very unique talents of Seth MacFarlane as he overhauls the old Hollywood tradition of the sponsored variety show by marrying Windows 7 messaging with content,” said Jean Rossi, president of FOX One and executive vice president of Sales for FOX. “By partnering with 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOX Sports on MSN and Hulu, we have developed a complementary initiative that goes well beyond the screen with customized assets that connect consumers with Windows 7.”
In addition to sponsorship of the variety show special, Microsoft and Fox Licensing and Merchandising are working together to reach more than 4.3 million college students in person on campuses across the country. The joint 12-week college tour gives students the chance to try Windows 7 for themselves and enjoy customized entertainment created by Fox Licensing and Merchandising such as outdoor movie nights hosted by “Family Guy’s” Stewie and Brian, online videos, and other customized “Family Guy” content.
Microsoft and FOX One will roll out marketing collaboration efforts with a variety of FOX One properties including 20th Century Fox Television, FOX Sports, FX, FOX.com, FOX Sports on MSN and Hulu.[/quote]
Windows 7 ADs? in my Family guy? It's more likely than you think
wat
Its like all the fat annoying people you know getting together to beat off to there money.
Damn you microsoft!
Publicity stunt. Everyone will be like 'OHHH MICROSOFT IN FAMILY GUY, THHAT MUST MAKE DEM COOL LULZ'
So instead of having commercial breaks they have commercials in the show?
Sounds like an interesting alternative.
Wow Chris, that reminds me of that time I went skateboarding with a tuba while using Windows 7's clean, slick interface.
[QUOTE=sp00ks;17824873]So instead of having commercial breaks they have commercials in the show?
Sounds like an interesting alternative.[/QUOTE]
I like it better. Product placement is much better than sitting through a bunch of boring ass commercials.
Sounds real shitty.
if it's another family guy episode then I'm happy. :)
It MIGHT be good, it just depends on what they do with it. If they really get into it then it'll be great.
Or if they do it half-heartedly, it will be terrible.
The cast of Family Guy will have a Windows 7 launch party.
like this
[media]http://www.youtube.com/watch?v=1cX4t5-YpHQ[/media]
Yes! Family Guy is good! Wait, no it's not. It's terrible, for shame microsoft.
[QUOTE=ZomBuster;17825812]The cast of Family Guy will have a Windows 7 launch party.
like this
[media]http://www.youtube.com/watch?v=1cX4t5-YpHQ[/media][/QUOTE]
is that for real?
So will they be using Windows 7 in the show?
At least we'll be able to see some hilarious meltdowns and computers getting thrown out of windows...
Two of the most unfunny things combined = ???
[QUOTE=Wii60;17824472]Windows 7 AIDs? in my Family guy? It's more likely than you think[/QUOTE]
How i read it
Oh wow, Family Guy, this should be good :rolleyes:
How can you people not like family guy.
But Stewie uses a Mac...
Anyway, they've already started with some ad's for W7.
[media]http://www.youtube.com/watch?v=raDwiXpcGXw[/media]
[QUOTE=Grimezy15;17826166]But Stewie uses a Mac...
Anyway, they've already started with some ad's for W7.
[media]http://www.youtube.com/watch?v=raDwiXpcGXw[/media][/QUOTE]
:barf:
[QUOTE=Grimezy15;17826166]But Stewie uses a Mac...
Anyway, they've already started with some ad's for W7.
[media]http://www.youtube.com/watch?v=raDwiXpcGXw[/media][/QUOTE]
ha.. ha.. :geno:
bad quality too
Fucks sake
That was awful
OMG FAMILY GUY, IT MAKES ME WANT TO GO AND BUY WINDOWS 7!!
[/sarcasm]
[/caps]
[/iframe]
[/container]
[QUOTE=Grimezy15;17826166]But Stewie uses a Mac...
Anyway, they've already started with some ad's for W7.
[media]http://www.youtube.com/watch?v=raDwiXpcGXw[/media][/QUOTE]
What the fuck.
That's like, what I thought it would be, as a joke.
Like really obvious.
[QUOTE=madmanmad;17826116]How can you people not like family guy.[/QUOTE]
Our age has reached double digits.
[QUOTE=ZomBuster;17825812]The cast of Family Guy will have a Windows 7 launch party.
like this
[media]http://www.youtube.com/watch?v=1cX4t5-YpHQ[/media][/QUOTE]
My brain just melted.
They even have a token black guy.
I don't like Family Guy any more, nor will I see this special, but this sounds like an interesting marketing technique.
oh god
"HEY DAD THANK YOU FOR MY XBOX IT IS GREAT I PLAY ON IT WHEN I AM NOT PLAYING FLIGHT SIM X"
"YES CHRIS AND WHEN YOU PLAY YOUR AMAZING XBOX I CAN USE THE COMPUTER WHICH HAS WINDOWS 7 THE ULTIMATE GREATEST OPERATING SYSTEM EVER, I HAVE THE SAME WALLPAPER ON IT AS I DO MY WINDOWS MOBILE POWERED POCKET PC"
"AND PETER YOU JUST LOOK SO DEVILISHLY HANDSOME WITH THAT MICROSOFT BRANDED HEADSET, KEYBOARD, AND MOUSE SETUP"
"MICROSOFT RELATED PENIS JOKE"
[editline]04:19PM[/editline]
oh and something mentioning meg and the pedophile being the only people to use macs
[QUOTE=Drasnus;17827376]My brain just melted.
They even have a token black guy.[/QUOTE]
yeah I thought the token black guy was out of place though
Sorry, you need to Log In to post a reply to this thread.