Some parts of [url=http://www.rockpapershotgun.com/2012/09/05/ubisoft-drm-piracy-interview/]the article[/url] are below (I tried to pull out the important bits).
[quote][B]RPS[/B]: But last year it was said that the so-called “always-on” DRM had shown a clear reduction in piracy. The quote was, [B]“A clear reduction in piracy from our titles, which required a persistent online connection, and from that point of view the requirement is a success.”[/B] Have you any data to evidence this, and if so, are you going to publish it?
[B]Perotti:[/B] I’m not going to comment on data. [B]That was an unfortunate comment.[/B] We have listened to feedback, and since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline.
[B]RPS:[/B] That’s excellent news. So do you have any regrets about the always-on DRM that you had been using?
[B]Perotti:[/B] We’ve listened to feedback, we will continue to listen to feedback, we will continue to make sure that we deliver great games and great services, and are now operating under this policy.[/quote]
[quote][B]RPS:[/b] But do you understand how damaging it’s been to your argument to never actually say these numbers?
[b]Perotti:[/b] [B]Yes.[/B][/quote]
[quote][b]RPS:[/b] Would Ubisoft now acknowledge that DRM only affects legitimate customers, and doesn’t affect people who pirate games?
[b]Perotti:[/b] I wouldn’t say that, actually. I think the fact that you activate your game when you install it is a pretty industry standard process that we’ve seen in our industry. That can allow you as well to link your game ownership to your account, which means you can re-download the game for whatever reason, it’s not just for one PC any more. You can accept it from other PCs, etc, so I wouldn’t say it’s something that affects PC gamers.[/quote]
[quote][b]RPS:[/b] In fairness, it was Bluebyte who changed the rules on Anno, and when we asked Ubisoft for a statement in January this year, [B]you told us that it was working “exactly as intended”[/B].
[b]Perotti:[/b] [B]That was again an unfortunate comment, that was also made by someone who was more on the technical development side.[/B] The fact is the changes on your graphics card, on your PC configuration, was not intended to count as an activation. And that was the reason we reacted very quickly in fixing that, and making sure that a very limited number of players could reach that unfortunate limit.[/quote]
[quote][b]RPS:[/b] Do you know what percentage of your sales are on PC? I know Activision have said things like Call Of Duty sell 5% on PC, do you know if it’s similar numbers for you guys?
[b]Burk:[/b] We don’t break it down specifically game by game. Before our last financial statement I want to say that PC sales – I think it was right around 10%. [Burk got back to us soon after the interview to say that in the last full fiscal year [B]PCs made up 7% of revenue, and in the last quarter it's been 12%[/B].
[b]RPS:[/b] That’s a significant proportion of your sales, but obviously 90% is on console. [B]Would you say console is still a priority?[/B]
[b]Perotti:[/b] [B]I think all platforms are important.[/B] We’re also trying to adapt to each of these platforms. What we’ve been announcing at Gamescom for instance, is a large portfolio of varied online PC games, games that are exclusively designed for the PC. [This shows] that we are really committing to that platform. We’re working hard to find the right approach, the right games, the right genres, the right model, for each of the platforms.[/quote]
Source: [url]http://www.rockpapershotgun.com/2012/09/05/ubisoft-drm-piracy-interview/[/url]
I still don't trust them, but perhaps they are turning a new page.
Also, first time making a topic here, hope I did alright.
I have to say that the rep they used for this interview was actually well informed. I mean, Ubisoft still need to step up their game in terms of PC development, but it's a start.
At least he confessed some of the faults in the statements released, but the rep was well informed as Fish_Poke said
[editline]5th September 2012[/editline]
I don't have any problem with one-time activation
[QUOTE=DaMastez;37549853]
I still don't trust them, but perhaps they are turning a new page.
[/QUOTE]
Look, me neither, but being positive towards them now may send them the right message.
[editline]5th September 2012[/editline]
"We'll be better consumers if you provide better service"
Simple positive reinforcement.
At least they are moving the right direction.
How long till they bring back securom?
I don't trust them, I'll bet they start rolling out mass bittorrent lawsuits by Christmas.
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