• Apple finally confirms it's buying Beats for $3B
    57 replies, posted
[url]http://www.cnet.com/news/apple-finally-confirms-its-buying-beats-for-3b/?ttag=fbwp[/url] Apple on Wednesday confirmed it's buying Beats for $3 billion, giving the electronics giant a popular headphones business and subscription streaming music. The acquisition -- Apple's biggest ever -- includes $2.6 billion up front and $400 million that will vest over time. Early reports said Apple was planning to buy Beats for $3.2 billion, but recent speculation said the price had dropped. The company said Beats co-founders Jimmy Iovine and Dr. Dre, which it called "sound pioneers," will join Apple. "Music is such an important part of all of our lives and holds a special place within our hearts at Apple," Apple CEO Tim Cook said in a statement. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world." "The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology," he said in a press release. "Apple's deep commitment to music fans, artists, songwriters and the music industry is something special." News of the deal broke earlier this month. At the time, it was unclear just why Apple would want to make the biggest acquisition in its 38-year-history. Yes, Beats sells a lot of headphones, but Apple, which already sells its own branded in-ear headphones as part of a line of accessories for the iPhone and iPad, could make similar headphones of its own. As for a curated streaming music service such as the one offered by Beats, that's also something Apple could probably create on its own. Eddy Cue, Apple senior vice president of Internet software and services, said Beats will make Apple's music lineup "even better," with the company now able to offer a subscription service along with the free iTunes Radio and song purchases. Apple also noted that Beats has "become the brand of choice in the music and sports worlds" and "has quickly become part of pop culture in the US." The company plans to expand Beats to more countries through the Apple online store, Apple's retail stores, and select Apple authorized resellers. The company expects the deal to close the fiscal fourth quarter, which ends in September. Apple has followed a predictable script for the past four decades, shunning big, well-known companies and instead buying small players with talent or core technology -- such as the Siri voice recognition technology -- to supplement Apple's current products or help it offer something new. Most of those acquisitions have been so small Apple wasn't even required to disclose them. Before Beats, Apple's largest public acquisition on record was the $429 million it paid in 1996 for Steve Jobs' software maker NeXT. In the past 18 months, Cook and his team have bought 24 companies. Beats is the biggest deal so far. [quote]Coming Soon "Introducing the new revolutionary iBeats" [img]http://thegrio.files.wordpress.com/2013/12/dr-dre-16x9.jpg?w=560[/img][/quote]
Good.
I read the title as $38 and was all confused.
[QUOTE=virbios;44935279]Good.[/QUOTE] If this means they kill beats, i'm OK with that.
Dre getting rich as fuck
[QUOTE=matty928;44935263][url]The company said Beats co-founders Jimmy Iovine and Dr. Dre, which it called "sound pioneers," will join Apple.[/QUOTE] I thought they were shit?
[QUOTE=Gwoodman;44935306]Dre getting rich as fuck[/QUOTE] Now he can finally move out of Compton!
So Beats is worth about 1/6th of Whatsapp and 1.5x Oculus Rift. Doesn't seem right to me.
Yay an overpriced EQ
[QUOTE=Winner;44935322]if anything I imagine apple will make beats even more annoying[/QUOTE] They'll just kill it. Beats are too "xxxSWAG High end SOUND DUBWUB" for Apple. They're just buying them for the Beats Music streaming service and they're just going to liquidate the rest of the company, I guarantee it.
i read the title as $38 those are some cheap beats
Imagine having the Beats logo on the back of the next iPhone
When two over priced companies combine..
I was in Worstbuy today to get a Thermaltake PSU for an old machine and I saw the Dr. Dre section as I was looking around. They had the "Dr. Dre Beats Pill" which was this horrendous looking tiny ass speaker setup for $200. [t]http://blog.radioshack.com/uploads/2013/03/beats-pill-dr-dre-2.jpg[/t] They made the mistake of having a demo button on it so you could hear how tinny and shite they sounded, which probably turned away even the scrubs that would have otherwise bought it because of the brand name. Ehh, at least the mascot is slightly less terrifying than the new McDonalds one.. [t]http://media.materiel.net/live/253538.jpg[/t]
Knowing how Apple products are overpriced yet pretty good in quality (selectively), you'd think they'd acquire Bose or something instead.
[t]http://puu.sh/95ldX.jpg[/t] this guy knew all along
It was rumored that Apple was a little worried about the deal because of this video: [media]http://www.youtube.com/watch?v=guMFKBXp544[/media]
[QUOTE=Untouch;44935604][t]http://puu.sh/95ldX.jpg[/t] this guy knew all along[/QUOTE] All I see whenever I see this picture is [URL="http://i.imgur.com/c8kcvca.jpg"]the drawing[/URL]
Would be cool seeing apple integrate the beats technology into their headphones, I was really surprised by how decent their headphones are (the new ones with the sides providing the audio)
[QUOTE=Adam.GameDev;44935315]I thought they were shit?[/QUOTE] They are shit. They're pretty much a fashion statement more than anything, nobody in their right mind who actually knows about quality would touch them considering all they do is jack up the bass
[QUOTE] In the past 18 months, Cook and his team have bought 24 companies. Beats is the biggest deal so far.[/QUOTE] Jesus fuck those guys will buy half the earth by 2020 at this rate.
38 dollars damn what a deal
3 billion dollars? Does that even cover the cost of 2 beats headsets?
Rip HP products
[QUOTE=Untouch;44935604][t]http://puu.sh/95ldX.jpg[/t] this guy knew all along[/QUOTE] How the fuck do you have THAT much disposable income?
As if Apple headphones could get more shitty and overpriced as it is.
[QUOTE=Sir Whoopsalot;44935316]Now he can finally move out of Compton![/QUOTE] You don't leave the hood, the hood leaves you.
Heh smart thinking, buying Beats also grants them to the 20 mil songs that Beats Music has so practically they could rip that off and start their own streaming service with more content.
[QUOTE=virbios;44935356]They'll just kill it. Beats are too "xxxSWAG High end SOUND DUBWUB" for Apple. They're just buying them for the Beats Music streaming service and they're just going to liquidate the rest of the company, I guarantee it.[/QUOTE] literally this they might do something with the earbuds but the headphones and stuff are definitely gonna disappear
Dr. Dre is gonna work at apple? [I]androids ain't shit but roms and hacks[/I]
Sorry, you need to Log In to post a reply to this thread.