Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters (£10,000/$16,000 prize to the winner)
66 replies, posted
[QUOTE]Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket--a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion.
[B]The somewhat sinister-sounding “We Will Find You” campaign will place a GPS-enabled bar inside four versions of Kit-Kats. Inside the wrapper, it would look exactly like a regular Kit-Kat, according to the York Press newspaper, in the town where Nestlé is based. When the would-be snacker pulls a tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a “prize team” will locate this person within 24 hours and hand him or her a check for £10,000 (about $16,000).[/B]
Nestlé said they devised the campaign to appeal to men, who presumably like GPS technology. It is backing the marketing blitz with TV ads and a smartphone campaign, wherein users are supposed to scan QR codes on Kit-Kat ads or use NFC-equipped phones to enter an online competition.
While Nestlé may be the first to do this with candy, they’re not the first to use GPS to track their customers. As Network World points out, multinational soap-and-ice-cream supplier Unilever added a GPS device to a box of laundry soap it sells in Brazil, and stalked 50 shoppers to their front doors to give them prizes.
Soda, fast food and candy wrappers always have some kind of contest running, but those usually rely on the consumer to notice the special winning code or wrapper and go get the prize. Tracking people down is definitely a different concept.[/quote]
Source: [url]http://www.popsci.com/technology/article/2012-09/new-uk-candy-bar-campaign-hunts-down-chocolate-eaters-gps[/url]
how is this legal?
[QUOTE=Dori;37756489]how is this legal?[/QUOTE]
"By opening this candy bar we own you."
Interesting, but I don't think it's gonna work in this paranoid time we live in. 20 years ago, sure, they could pull this off, but nowadays people are just going to freak out a bit and probably call the cops on the prizegiver...and then probably sue the company for waaay more than the prize itself.
I bet the GPS makes the chocolate taste terrible
how are they going to find the person if he throws the wrapper away
I'm more concerned about the guy who accidentally gives his 10,000$ Candybar to some brat on Halloween [sp]Implying it'll last past Halloween[/sp]
[QUOTE=salty peanut v2;37756571]how are they going to find the person if he throws the wrapper away[/QUOTE]
labeled inside
"holy shit you won 16k don't throw this wrapper away we r gonna find u w/ it"
[QUOTE=TestECull;37756540]Interesting, but I don't think it's gonna work in this paranoid time we live in.[/QUOTE]
"paranoid time?" not expecting to be hunted down after opening a candy wrapper is completely reasonable
snip
what if you bite it and break the gps
and I don't really see how this is in anyway illegal or "omg tracking people!!!1"
Better issue: what if someone ate the GPS?
You shit it out
[quote]Nestlé said they devised the campaign to appeal to men, who presumably like GPS technology.[/quote]
What?
Make a machine to track the trackers, steal them all in search of the prize, find out you're being tracked in turn by other candy trackers...
Soon your life is turned into an upside down spiral of paranoia and intrigue as you work day and night to nab every candy bar, evade the law and your fellow lawless candy-hunters in search of the big score, the big prize...
[QUOTE=supersnail11;37756798]What?[/QUOTE]
i bet right now you cant resist the urge to buy a kit-kat and possibly win an amazingly interesting piece of technology known as the gps
When you open that candy bar it should talk to you.
"Assume the party escort position."
or maybe it's the idea of strangers hunting you down without warning (i guess a day, better make sure your day is open) and probably making a scene of it when they give you the check
[editline]21st September 2012[/editline]
rip automerge
[QUOTE=Cheshire_cat;37756751]Better issue: what if someone ate the GPS?[/QUOTE]
then it's inside you and they have no trouble tracking you
[editline]22nd September 2012[/editline]
[QUOTE=supersnail11;37756798]What?[/QUOTE]
I'd rather have the GPS than the prize money
[QUOTE=supersnail11;37756798]What?[/QUOTE]
do gender stereotypes bother you?
I can see this easily going wrong. Such fuck ups include: throwing the wrapper in the trash no where near the original owner's house, going into a gps deadspot, losing the candybar without ever opening it, an animal eating the wrapper (and the gps included)..
[QUOTE=ButtsexV3;37756849]then it's inside you and they have no trouble tracking you
[editline]22nd September 2012[/editline]
I'd rather have the GPS than the prize money[/QUOTE]
Then they rip you open and fetch it from the insides to make sure you are the legitimate winner. And if you shared the bar, your friends gets ripped open too!
This is a pretty dumb campaign. Especially since you don't really have a choice in your participation to begin with. You're forced to be in, and if you won, someone will track you down and hand you money!
[QUOTE=Dori;37756861]do gender stereotypes bother you?[/QUOTE]
Just stop.
you people do know that a GPS device isn't paper-thin, right
one of the candy bars is the GPS device. Not the wrapper.
Holy shit this is really awesome, I don't get what you're complaining about.
I wish people tracked me down ALL the time to give me money.
get one with the tracker, put it on a plane, fly it across the world, watch nestle shit bricks
:tinfoil:
I once opened a kitkat without any of the wafer inside, just four solid bars of chocolate, the holy grail
oh and I like the idea of this, on paper it sounds amazing but with real world flaws such as some old person thinking it's just gone stale and tossing it could mess it up
[QUOTE=Feuver;37756883]Then they rip you open and fetch it from the insides to make sure you are the legitimate winner. And if you shared the bar, your friends gets ripped open too!
This is a pretty dumb campaign. Especially since you don't really have a choice in your participation to begin with. You're forced to be in, and if you won, someone will track you down and hand you money![/QUOTE]
You chose to participate in the competition by purchasing the product. Don't want to participate? don't buy their stuff.
it's the NWO putting RFID chips in our candy bars!!!
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