• Guy Gives Abercrombie & Fitch A Brand Readjustment By Giving Their Clothes To The Homeless (VIDEO)
    44 replies, posted
[quote]In response to Abercrombie & Fitch CEO Mike Jeffries not wanting "not so cool" kids or women who wear size large to wear his company's clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.[/quote] [video=youtube;O95DBxnXiSo]http://www.youtube.com/watch?v=O95DBxnXiSo[/video] [URL]http://www.huffingtonpost.com/2013/05/14/abercrombie-and-fitch-homeless-brand-readjustment_n_3272498.html[/URL]
[url]http://www.youtube.com/watch?v=O95DBxnXiSo[/url] [url]http://www.huffingtonpost.com/2013/05/14/abercrombie-and-fitch-homeless-brand-readjustment_n_3272498.html[/url] fixed the links
Knew this was gonna happen after what the CEO said. :v
[QUOTE=Wii60;40655768][url]http://www.youtube.com/watch?v=O95DBxnXiSo[/url] [url]http://www.huffingtonpost.com/2013/05/14/abercrombie-and-fitch-homeless-brand-readjustment_n_3272498.html[/url] fixed the links[/QUOTE] Thanks, got em though. Apologies to anyone who saw the monstrosity that was me trying to fix everything. I got it in the end though so it's all good :)
It's sweet, but it's not going to change anything in the long run
It's pretty obvious the CEO was looking for publicity.
There is no such thing as bad publicity.
Jajajaja Here in Argentina Lacoste paid the "wachiturros" in order for them to stop using their brand. It was said that they shouldn't use them (shirts) as it affected their "target". Funny shit though, if you know who the wachiturros are and who listens to them.
Fresh off facebook: [quote]A note from Mike, our CEO: I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics.[/quote]
Now all these people will buy from A&F to give to the homeless. Making them more money in the long run.
[QUOTE=Bryanrocks0;40658382]Now all these people will buy from A&F to give to the homeless. Making them more money in the long run.[/QUOTE] Maybe he just wants people to give more clothes to the homeless.
Wow the top comments are people whining about the free market pretty much. What the fuck? " but free market allows it, you can't force them to change it and they have the right to say what they want." What a patriot! I thought for sure that the CEO was going to be forced to close down and shipped off to Gitmo! Stop saying mean things about my favorite brand of tshirts guys! You can't take away the CEO's right to free speech! /s Maybe it isn't whining but I just don't see the relevance.
[QUOTE=Super_Nova;40657822]Fresh off facebook:[/QUOTE] *inset backpedaling video here*
[QUOTE=Bryanrocks0;40658382]Now all these people will buy from A&F to give to the homeless. Making them more money in the long run.[/QUOTE] The idea is to buy second hand clothing. It's not creating any demand for A&F.
Never really understood why people are mad at what the CEO said
I feel this is kinda dumb. In the end all you're doing is being jerks to homeless people by treating them like disgusting freaks in order to make your point, which isn't much of a point since you're treating the homeless the same way the CEO was. It's like, "Hey, the CEO of A&F doesn't want to give away clothes to homeless people because they're icky and uncool and would hurt their image. Well, let's hurt their image by giving their clothes to these icky and uncool people!" It's just using the homeless as a tool to make a point that completely misses the mark.
I think it's less "They're icky people" and more "Let's give something to those less fortunate than us whilst at the same time telling A&F to go fuck themselves."
[QUOTE=IrishGamer;40663108]I think it's less "They're icky people" and more "Let's give something to those less fortunate than us whilst at the same time telling A&F to go fuck themselves."[/QUOTE] It's still treating them the same way the CEO was treating them. It's literally just going along with the CEO's point that homeless people are uncool in order to attack him. And you're not helping homeless people by going around on camera handing them trendy shirts for the sole purpose of pissing off some rich dude. If you want to stick it to the CEO then don't do it by treating homeless people like props for some experiment. It's no better.
Oh god I laughed hard when he said 'Where is the douchebag section?'
[QUOTE=MisterMooth;40663155]It's still treating them the same way the CEO was treating them. It's literally just going along with the CEO's point that homeless people are uncool in order to attack him. And you're not helping homeless people by going around on camera handing them trendy shirts for the sole purpose of pissing off some rich dude. If you want to stick it to the CEO then don't do it by treating homeless people like props for some experiment. It's no better.[/QUOTE] You've actually got a really good point there.
[QUOTE=Bryanrocks0;40658382]Now all these people will buy from A&F to give to the homeless. Making them more money in the long run.[/QUOTE] I think you failed to logic. He says the whole time to find donated clothes or old clothes from friends, so please explain how that itself is giving any money to the company.
[QUOTE=MisterMooth;40663155]It's still treating them the same way the CEO was treating them. It's literally just going along with the CEO's point that homeless people are uncool in order to attack him. And you're not helping homeless people by going around on camera handing them trendy shirts for the sole purpose of pissing off some rich dude. If you want to stick it to the CEO then don't do it by treating homeless people like props for some experiment. It's no better.[/QUOTE] You can attack people based on their perceptions without assuming those perceptions yourself. It's a pretty common thing to do.
[QUOTE=Rubs10;40665266]You can attack people based on their perceptions without assuming those perceptions yourself. It's a pretty common thing to do.[/QUOTE] We're dealing with actual people here. Whether or not he personally believes the homeless are gross or uncool or whatever doesn't matter since he's still treating them this way.
[QUOTE=MisterMooth;40665372]We're dealing with actual people here. Whether or not he personally believes the homeless are gross or uncool or whatever doesn't matter since he's still treating them this way.[/QUOTE] You've just perceiving this wrong. I see this as someone who realizes that A&F think they're high and mighty and think "peasants" are unworthy of their god-tier clothes, so some guy decides to show A&F that clothes are clothes and people are people, by donating those very clothes to the people who Mike would hate to see in his clothes. It's raising awareness, sticking it to him, and helping homeless out. It's all about how we choose to perceive a situation.
[QUOTE=Super_Nova;40665583]You've just perceiving this wrong. I see this as someone who realizes that A&F think they're high and mighty and think "peasants" are unworthy of their god-tier clothes, so some guy decides to show A&F that clothes are clothes and people are people, by donating those very clothes to the people who Mike would hate to see in his clothes. It's raising awareness, sticking it to him, and helping homeless out. It's all about how we choose to perceive a situation.[/QUOTE] It's pretty clear his main intention is to stick it to A&F and their CEO. I don't doubt that his intentions are good, but it all just seems like kneejerk, feelgood fingerquotes-activism that hasn't been thought out properly. Do you think all those homeless people know or care about A&F and their CEO? Do you think they'll feel empowered and have their life improved by some guy on camera handing out trendy shirts for his own personal cause? I don't know about you, but if I were homeless and I saw a guy going around to all of us on camera to get us to wear special clothes for some petty attack at some rich guy I don't know or care about, solely because we're homeless and we'd "hurt their image", I'd feel pretty degraded. The homeless are people too. They're not these tools you can exploit for your own gain, whether or not your intentions are noble. [editline]17th May 2013[/editline] And how would this even help the homeless, anyway? One item of A&F clothing won't get them far. And even if A&F did make a change, it's not like the homeless would shop there anyway.
I like the idea of this although it'll never take off. Also, I feel hypocritical because I'm wearing an Abercrombie and Fitch hoody right now; I knew they were choosy in their recruitment, but Christ I did't realise they secluded themselves to their very own master race.
[QUOTE=MisterMooth;40665823]It's pretty clear his main intention is to stick it to A&F and their CEO. I don't doubt that his intentions are good, but it all just seems like kneejerk, feelgood fingerquotes-activism that hasn't been thought out properly. Do you think all those homeless people know or care about A&F and their CEO? Do you think they'll feel empowered and have their life improved by some guy on camera handing out trendy shirts for his own personal cause? I don't know about you, but if I were homeless and I saw a guy going around to all of us on camera to get us to wear special clothes for some petty attack at some rich guy I don't know or care about, solely because we're homeless and we'd "hurt their image", I'd feel pretty degraded. The homeless are people too. They're not these tools you can exploit for your own gain, whether or not your intentions are noble. [editline]17th May 2013[/editline] And how would this even help the homeless, anyway? One item of A&F clothing won't get them far. And even if A&F did make a change, it's not like the homeless would shop there anyway.[/QUOTE] Doesn't matter for the homeless if they know, they are getting perfectly good, free clothes. I do agree that they aren't tools, but we need to raise awareness. This probably could be better thought out, but in the end people who might not have that good of clothes get clothes, so they still win.
[QUOTE=MisterMooth;40663007]I feel this is kinda dumb. In the end all you're doing is being jerks to homeless people by treating them like disgusting freaks in order to make your point, which isn't much of a point since you're treating the homeless the same way the CEO was. It's like, "Hey, the CEO of A&F doesn't want to give away clothes to homeless people because they're icky and uncool and would hurt their image. Well, let's hurt their image by giving their clothes to these icky and uncool people!" It's just using the homeless as a tool to make a point that completely misses the mark.[/QUOTE] this is actually the dumbest "man i need to come up with a way to tell A&F to burn in hell, oh man there are homeless people who don't have good clothes generally, man what if i gave the homeless clothes?" there is nothing wrong with killing two birds with one stone
[QUOTE=No Party Hats;40667293]this is actually the dumbest "man i need to come up with a way to tell A&F to burn in hell, oh man there are homeless people who don't have good clothes generally, man what if i gave the homeless clothes?" there is nothing wrong with killing two birds with one stone[/QUOTE] You're missing the point. They're treating the homeless as objects for their own gain, about an issue they wouldn't even care about. The free clothing part is only a small positive result of that, and the initial con of degrading them to props far outweighs this. What if I went around and gave away shirts that promoted, say, Scientology to all the homeless people I could find. I'm promoting something I want promoted, which they probably don't care about, and they get a free shirt in the process. Would that be wrong? I'm killing two birds with one stone, as you'd say. Similarly, why would homeless people even want to wear A&F-branded clothing? If they had saved up the money to buy clothing, do you think they'd go and spend it on one item of clothing at A&F, knowing that the company and CEO don't think they're cool or good-looking, and don't want them wearing their clothing? Or would they rather choose to not support them and go somewhere else? They're being given an essential item by this guy, and by wearing it they're just becoming a part of this guy's experiment to change A&F's image because they're considered dirty, uncool, and not good-looking. I'd say that's pretty degrading. You can't help the homeless by objectifying them.
[QUOTE=Bryanrocks0;40658382]Now all these people will buy from A&F to give to the homeless. Making them more money in the long run.[/QUOTE] I understood that the whole point was to take old and second hand clothes
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