• Wimpy Australian Kids dont like Vegemite.
    111 replies, posted
[release]AFTER years of featuring children in its ads and telling us how much happier we are for having had our Vegemite, Kraft has been forced to launch a milder tasting version to woo a new generation of Australians. More than 70 years after launching the brand Kraft has launched a spinoff aimed at children who have been resistant to its charms. With half the sodium of the regular spread and loaded with extra vitamins the manufacturer is hoping My First Vegemite will breathe new life into the brand and make up for the sins of the naming debacle that was iSnack 2.0. Advertisement: Story continues below Kraft said the spread was aimed at children and at ''new Australians'' who had yet to be exposed to the salty yeasty spread. A spokesman, Simon Talbot, said the product was part of ''an early adoption strategy'' by the company to wean people onto the traditional spread, sales of which are flat. ''We think there's an opportunity with new Australians and over time we hope they'll develop a taste [for it].'' Kraft also hopes children will graduate to real Vegemite when their palates develop a taste for salt in their teens. Last year 22 million jars of Vegemite were sold. But the only growth experienced was by Cheesybite, the product at the heart of the public relations disaster of 18 months ago when Kraft was forced to withdraw the brand name iSnack2.0 from supermarket shelves after a public outcry. A branding expert believes making Vegemite more palatable robs it of its unique qualities. A director of branding agency Principals, Wayde Bull, said: ''What's always been at the heart of the Vegemite brand, for those that love it, is the idea that it's an acquired taste. It's Australia's original rite-of-passage brand.'' ''How are kids going to grow up to love the real thing if they're weaned on a watered-down version? It seems almost un-Australian.'' [url]http://www.smh.com.au/business/media-and-marketing/taste-jars-so-kraft-bows-to-wimpy-little-vegemites-20110216-1awmv.html[/url][/release] Bloody Un-Australian if you ask me.
I still think iSnack is a fucking stupid name
shut the fuck up Best4bond. I hate it when people use un-Australian in this context. it's bullshit. The main reason for the new spread is to reduce the amount of salt. Is it Australian if we feed our children a product so full of sodium, it's likely to increase their chances of heart diseases or stroke?
correct me if i am wrong but isn't peanut butter a rarity down there
[QUOTE=DogGunn;28104017]shut the fuck up Best4bond. I hate it when people use un-Australian in this context. it's bullshit. The main reason for the new spread is to reduce the amount of salt. Is it Australian if we feed our children a product so full of sodium, it's likely to increase their chances of heart diseases or stroke?[/QUOTE] Down your vegemite like a man.
I never liked Vegemite, tasted like fucking shit. Fantastic PR done by Kraft, make people believe that the Australian version of Marmite is part of our heritage. I guess that's what being rationed out in WW2 will do.
[QUOTE=DogGunn;28104017]shut the fuck up Best4bond. I hate it when people use un-Australian in this context. it's bullshit.[/QUOTE] I think he was joking. It's getting harder for FP to take jokes these days.
I love Vegemite!
-snip ninjas are assholes-
[QUOTE=SigmaLambda;28104041]correct me if i am wrong but isn't peanut butter a rarity down there[/QUOTE] It's not, it's right next to the Vegemite. [editline]17th February 2011[/editline] [QUOTE=DogGunn;28104017]shut the fuck up Best4bond. I hate it when people use un-Australian in this context. it's bullshit. The main reason for the new spread is to reduce the amount of salt. Is it Australian if we feed our children a product so full of sodium, it's likely to increase their chances of heart diseases or stroke?[/QUOTE] Mate, caring about your health of your children is un bloody australian. and why are you even here, go to the pub you fucking wanker
[QUOTE=GhostSonic;28104047]I think he was joking. It's getting harder for FP to take jokes these days.[/QUOTE] it is. but so many people use it as a serious comment that i take it that way.
Not playing sport every minute of your life is un-australian maet PLAYING IT RIGHT NAOW MATE
I'm British and I fucking love Vegemite.
[QUOTE=CertainDOOM;28104063]Not playing sport every minute of your life is un-australian maet PLAYING IT RIGHT NAOW MATE[/QUOTE] yeah mate, i'm playing some footy down at the club and posting on my phone [editline]17th February 2011[/editline] [QUOTE=The mouse;28104068]I'm British and I fucking love Vegemite.[/QUOTE] you should come to Australia and overstay your visa like a true brit
[QUOTE=Contag;28104075]yeah mate, i'm playing some footy down at the club and posting on my phone[/QUOTE] phone in one hand, footy in the other... where's the beer? unaustralian i bet.
God I hate vegemite. Tastes like shit. My friends had to pin me down and block my nose to force me to breath so my mouth, and then stuck a spoonful of Vegemite in it just to get me to try it even though I already had. Tastes fucking disgusting.
[QUOTE=DogGunn;28104083]phone in one hand, footy in the other... where's the beer? unaustralian i bet.[/QUOTE] nah mate, i ran out so i sent my kids down the street to pick up a slab
[QUOTE=Contag;28104104]nah mate, i ran out so i sent my kids down the street to pick up a slab[/QUOTE] and a deck?
[img]http://2.bp.blogspot.com/_QgTvnPtrdMY/SvohxHNFv1I/AAAAAAAAE8U/RYp9AuqOKA8/s400/Vegemite.jpg[/img]
[QUOTE=DogGunn;28104121]and a deck?[/QUOTE] winnie blues, the breakfast of champions
I eat vegemite by the jar full, kids nowadays are just a bunch of un-Australian fags. Speaking of which, time to get some vegemite.
[img]http://www.youtube.com/watch?v=F4AchHTN-XQ[/img] somewhat related to nationalism.
[QUOTE=hehe;28104458][img_thumb]http://www.youtube.com/watch?v=F4AchHTN-XQ[/img_thumb] somewhat related to nationalism.[/QUOTE] use [media] tags
Every day for lunch at school, vegemite sanga. But i'm pretty sure all that butter will kill me first.
People using the world "un-Australian" are fucking retarded. No exceptions. Vegemite is fucking delicious and I feel sorry for people that don't like how it tastes. I had a guy from Pakistan/America living in my house for a while and I seriously grossed him out by eating a tablespoon of Vegemite on it's own. [highlight]A TABLESPOON IS NOT ENOUGH, I SAY[/highlight]
Get rid of the normal Vegemite, call this one New Vegemite.
Vegemite is the spread of gods
[QUOTE=Faren;28104504]People using the world "un-Australian" are fucking retarded. No exceptions. Vegemite is fucking delicious and I feel sorry for people that don't like how it tastes. I had a guy from Pakistan/America living in my house for a while and I seriously grossed him out by eating a tablespoon of Vegemite on it's own. [highlight]A TABLESPOON IS NOT ENOUGH, I SAY[/highlight][/QUOTE] Marmite ~for lyf~ fuck yo vegemite (although it is quite good to be fair. Just not as strong and tasty as marmite).
it tastes pretty bad, peanut butter ftw (or jam..)
Low salt Vegemite WHAT THE FUCK THIS IS UN HOLY
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