*logo* *logo* *reading from script* *quotes* *script* *awards* *script* *EA IS COOL GUYS* *generic good words* *reading from script* *teaser* *logo*
Why does everything big corporations touch have to be run through a commercial copymachine?
Brothers is a great indie game. The vibe I get from this video is that it is a generic hamfisted game that had commercial success and that the developer is a cog in the wheel and that I shouldn't give a toss about him, his studio or his upcoming game.
I heard none of the developers own words being spoken to me about this new step in his life, nor anything about his game other than "It's gonna be the best thing ever!!!". If they're so willing to create new IP, and hire indie developers, why are they so afraid of letting them speak for themselves?
[QUOTE=dgg;46651113]*logo* *logo* *reading from script* *quotes* *script* *awards* *script* *EA IS COOL GUYS* *generic good words* *reading from script* *teaser* *logo*
Why does everything big corporations touch have to be run through a commercial copymachine?
Brothers is a great indie game. The vibe I get from this video is that it is a generic hamfisted game that had commercial success and that the developer is a cog in the wheel and that I shouldn't give a toss about him, his studio or his upcoming game.
I heard none of the developers own words being spoken to me about this new step in his life, nor anything about his game other than "It's gonna be the best thing ever!!!". If they're so willing to create new IP, and hire indie developers, why are they so afraid of letting them speak for themselves?[/QUOTE]
Because a lot of times, PR goes awfully wrong when people speak for themselves. It's kind of a lose-lose situation tbh. Either they speak their mind and risk screwing everything up, save for the occasional person that's naturally good at it. Or we get this formulaic stuff. Look at people like Phil Fish, Ocean Marketing, etc. They want to avoid situations like that.
[QUOTE=Anti Christ;46651169]Because a lot of times, PR goes awfully wrong when people speak for themselves. It's kind of a lose-lose situation tbh. Either they speak their mind and risk screwing everything up, save for the occasional person that's naturally good at it. Or we get this formulaic stuff. Look at people like Phil Fish, Ocean Marketing, etc. They want to avoid situations like that.[/QUOTE]
Because there is totally no middle-ground.
1) developer makes his own script, has to be run through marketing.
2) developer rambles on in front of the camera, has to be edited by the video team
3) fuck the developer, fucking the marketing guy, just post the teaser with a short announcement of the new studio.
[QUOTE=dgg;46651186]Because there is totally no middle-ground.
1) developer makes his own script, has to be run through marketing.
2) developer rambles on in front of the camera, has to be edited by the video team
3) fuck the developer, fucking the marketing guy, just post the teaser with a short announcement of the new studio.[/QUOTE]
Hey I'm not saying there isn't a middle ground. I think it sucks too, but I think I can at least understand why they're playing it so safe. I think it's a little heavy handed, but I can see where the reasoning comes from.
Too slow at editing.
[QUOTE=Anti Christ;46651198]Hey I'm not saying there isn't a middle ground. I think it sucks too, but I think I can at least understand why they're playing it so safe. I think it's a little heavy handed, but I can see where the reasoning comes from.[/QUOTE]
It's completely different to respond to the audience, a.k.a Phil Fish, and simply making videos for the audience.
There is no PR trap in an announcement about creating a new studio and developing a new game. The video will have to be run through the marketing team anyways, so anything he can't say will be pointed out before it goes live.
Indie PR disaster is the indies responding to the audience, commenting on commentary regarding them or their games. That's not the indie developers informing the audience, that's the indie developers responding to the audience, or rather, specific individuals of the audience.
[QUOTE=dgg;46651212]Too slow at editing.
It's completely different to respond to the audience, a.k.a Phil Fish, and simply making videos for the audience.
There is no PR trap in an announcement about creating a new studio and developing a new game. The video will have to be run through the marketing team anyways, so anything he can't say will be pointed out before it goes live.
Indie PR disaster is the indies responding to the audience, commenting on commentary regarding them or their games. That's not the indie developers informing the audience, that's the indie developers responding to the audience, or rather, specific individuals of the audience.[/QUOTE]
Yeah you're right about that. I guess I wasn't really thinking about the difference between responding to the audience vs. showing off a product. Either way though, I do agree with you that it's too much. It makes everything feel kind of robotic and uniform to me. Maybe it's why I don't really care for announcements that much. I prefer hearing what actual players have to say.
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