This is what you get when you charge £600 a year to watch Football and piss off a country that previously had everything on terrestrial TV by taking it behind an extortionate pay wall. I doubt many people will give a crap about the "danger" this study finds.
Most people just want to watch a single match in the comfort of their own homes. Sure, you can buy a Sky day pass but it's £6.99, not the cheapest for a single day of television.
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