Learning to Recycle: Does Political Ideology Matter?
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[url]http://www.sciencedaily.com/releases/2013/05/130514112743.htm[/url]
[QUOTE][B]Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.[/B]
"Given the sharp differences in attitudes toward sustainability, surprisingly little attention has been paid to understanding how to appeal to differences in political orientation in order to influence recycling. Unique appeals targeted to liberals and conservatives may be more effective at getting them to adopt environmentally conscious behaviors," write authors Blair Kidwell (The Ohio State University), Adam Farmer, and David M. Hardesty (both University of Kentucky).
In one study, consumers were asked about their recycling intentions after reading various appeals. Consumers who call themselves liberals were more enthusiastic about recycling when the focus was on fairness and reducing harm to others to create a sense of feeling good. Meanwhile, consumers who call themselves conservatives were more likely to express an intention to recycle when appeals focused on group membership, duty, or obligation to authority.
In another interesting study, consumers were asked about their intentions to recycle, purchase CFL light bulbs, and conserve water after reading persuasive appeals. Consumers who call themselves conservatives showed greater commitment to sustainable behaviors when the appeals were accompanied by patriotic images, while appeals displaying a well-known charity (Habitat for Humanity) had a greater influence on consumers who call themselves liberals.[/QUOTE]
This article made me giggle. Guess it shows what really matters to Liberals and Conservatives.
No not really, I enjoy not wasting things.
[img]http://bizzandbooboo.files.wordpress.com/2011/08/waste-not-want-not.jpg[/img]
Here its law to recycle anyway.
I thought here on FP anything with the word 'Liberal' or 'Conservative' gets hundreds of views.
Guess that's been debunked.
Our local council is scrapping recycling because there is not enough profit in it. Great way to say a giant fuck off to the enviroment eh.
[QUOTE=xianlee;40644663]Our local council is scrapping recycling because there is not enough profit in it. Great way to say a giant fuck off to the enviroment eh.[/QUOTE]
our local council passed an ordinance where you are forced to pay for recycling if you also get trash services.
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