• Samsung to completely overhaul their brand, show off their new identity at CES
    28 replies, posted
[quote]According to the Australian website Channel News, Samsung is in the process of overhauling their brand. The familiar Samsung logo written in blue (or white) letters will soon disappear. What’s going to replace it? We’ll find out at the 2013 Consumer Electronics Show, which is set to kick off on January 8th in Las Vegas, Nevada. Scott Bedbury, who used to be in charge of Nike’s advertising, is said to be the father of Samsung’s new identity. Sources who have spoken with Channel News say that the South Korean handset maker’s advertising will soon focus less on devices and more on people’s lifestyles. They also say that Samsung employees who need more business cards printed have been denied their requests because the new logo is so close to launching. Is it wise for the company to do be doing this right now? Android powered three out of every four smartphones that shipped last quarter. The company that’s most closely linked to the success of Android is of course Samsung. They’re on top of the world, so everyone is paying attention to them. This is the perfect time to reboot people’s perceptions. We do have some questions though: Will Samsung be launching new smartphones and tablets at CES or will they just unveil their new logo? Will they stop diluting the “Galaxy” brand? Will the company’s TouchWiz user interface be tweaked to better support the company’s new image or is it going to continue being “nature” inspired? In time we’ll get all the answers we need, obviously. Right now we’re just excited to be hearing that we’re soon going to see something new and exciting. Walk down any street in any major city and chances are you’ll bump into a Samsung ad. To have a former Nike guy in charge of those ads going forward sounds highly promising.[/quote] [url=http://www.androidauthority.com/samsung-rebooting-brand-128405/]SOURCE[/url]
i wonder what fruit will they choose
[QUOTE=Ezhik;38329745]i wonder what fruit will they choose[/QUOTE] [IMG]http://www.elqudsi.com/wp-content/uploads/2008/12/mac-book-pear.jpg[/IMG]
If they change the name I will be disappointed, samsung is easy and anyone knows what you mean, not like apple or valve.
[QUOTE=Amiga OS;38329799]I hope they decide on a hardware aesthetic that doesn't revolve around cheap glossy plastic with a fake metal texture and a bloaty, unsightly profile.[/QUOTE] Probably the only point Samsung [B]ACTUALLY[/B] copied Apple.
please be matte black and sharp edges please be matte black and sharp edges please be matte black and sharp edges
Hopefully they don't change their name to 'Sammy'. Man how I hate that nickname. [editline]5th November 2012[/editline] [QUOTE=Awesomecaek;38330090]please be matte black and sharp edges please be matte black and sharp edges please be matte black and sharp edges[/QUOTE] This is a rebranding not a product.
No but their brand is as much their product style as anything.
[QUOTE=Scot;38330119]Hopefully they don't change their name to 'Sammy'. Man how I hate that nickname. [editline]5th November 2012[/editline] This is a rebranding not a product.[/QUOTE] Design is part of brand.
I hope it is actually interesting and not another company going ~minimalist~ i.e. [img]http://imgkk.com/i/nk43.png[/img]
[QUOTE=smurfy;38330456]I hope it is actually interesting and not another company going ~minimalist~ i.e. [img]http://imgkk.com/i/nk43.png[/img][/QUOTE] Their logo is already ~minimalist~ Only other thing they could do is remove the blue circle
[img]http://localhostr.com/files/RyArE6Q/sammy.png[/img] [quote]Samsung's new brand identity leaked, experts say "loss can only be measured in trillions of dollars"[/quote]
[IMG]http://imgkk.com/i/ehht.png[/IMG] [img]http://fi.somethingawful.com/safs/smilies/e/d/newlol.001.gif[/img]
[QUOTE=VistaPOWA;38330845][img]http://localhostr.com/files/RyArE6Q/sammy.png[/img][/QUOTE] This. I bet it's all minimalist and simple and ~easy~ and... yeah this is 2012 we're speaking about
[IMG]http://i.imgur.com/0muRT.png[/IMG] [QUOTE=Meller Yeller;38330755]Their logo is already ~minimalist~[/QUOTE] What? No it isn't. It's a logo, it has to be minimal if you want it to have any sort of success as a logo. HEUH ~~~~~~~~~~~I'M MAKING FUN OF THINGS~~~~~~~~~~~~~~
I thought they were going to change their designs on products, one could wish.
I don't get why people find samsung products ugly sure gloss on some products is frustrating but I like how they design their products in general quite a bit.
I was wondering when Metro's black-hole influence would begin. [sp]black hole as in not obviously visible but exerts pressure on everything around it[/sp]
[QUOTE=FlubberNugget;38331301]I don't get why people find samsung products ugly sure gloss on some products is frustrating but I like how they design their products in general quite a bit.[/QUOTE] People's variation in tastes, I personally don't like the shape design and feeling of their products (S3 feels like a plastic toy to me).
[IMG]http://i.imgur.com/7LSci.png[/IMG]
Orange?
I have a feeling that Samsung is edgy enough to buck the trend of ~~minimalism~~. I think they're actually going to take it retro. [img]http://i.imgur.com/7nias.png[/img]
I hope they keep quality the same or better. I really like Samsung monitors and TVs.
[QUOTE=Andokool12;38331205][IMG]http://i.imgur.com/0muRT.png[/IMG] [/QUOTE] What's the period for? It's not a sentence or anything, it doesn't need to be there. [editline].[/editline] [img]http://i.imgur.com/YzJdW.png[/img]
i don't care what they do, just please stop using [I]cheap[/I] plastics on your devices the amount of flex on a Note 10.1 and Nexus 10 is just [I]ridiculous[/I]. give that shit some support
[QUOTE=smurfy;38330456]another company going ~excellent typography~ [/QUOTE] ftfy
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