Team Liquid continues transformation with new CS:GO roster acquisition

[PCGamesN]

[url]http://www.pcgamesn.com/counter-strike-global-offensive/team-liquid-continues-transformation-with-new-csgo-roster-acquisition[/url]

[gk99]

"but the truth is that this may not really be an era where a major eSports organizations can be about any one game for very long. When we talked to Alex Garfield a couple years ago, he explained that his approach to eSports was more about branding and marketing than anything else. Looking at the eSports landscape today, most everyone else seems to be working from the same playbook."

I'm calling bullshit on every part of this.

[RockSushi]

[QUOTE=gk99;46939314]"but the truth is that this may not really be an era where a major eSports organizations can be about any one game for very long. When we talked to Alex Garfield a couple years ago, he explained that his approach to eSports was more about branding and marketing than anything else. Looking at the eSports landscape today, most everyone else seems to be working from the same playbook."
[B]I'm calling bullshit on every part of this.[/B][/QUOTE]

But isn't almost every team sponsored by manufacturers (atleast the more professional teams that is)?

Also he owns EG+EG.EU aka Alliance, how can you call him bullshit?