Surf Hops on the bandwagon with TWILIGHT SENSATIONS laundry product. - Polidicks

[url]http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=200307[/url] [quote]Surf has raised the stakes in fragranced laundry products with a new range that looks premium - but still retains the brand's value credentials. Twilight Sensations, which hits shelves next week, comes in jasmine & black gardenia and vanilla & black orchid variants in three formats: powder (rsp: £4.99), concentrated liquid (rsp: £2.87) and, in a brand first, capsules (rsp: £2.79). Created in collaboration with Swiss perfume house Firmenich, the black-liveried range would appeal to Surf's target audience of women, said brand owner Unilever. The launch comes just a month after Procter & Gamble added new fragranced SKUs to its Bold and Daz ranges. But Unilever brand-building manager Caroline Monzani insisted there was plenty of room for new entrants. "Over the last year, the market share of Surf has increased from 5.4% to 7.5% and sales are soaring," she said. "This is not just another fragranced laundry product. Combining mysterious fragrances such as black orchid with more familiar scents makes this range a really different concept and we expect its share of shelf space to grow." A £4m marketing campaign will kick off in September to support the launch. It will include a fairy tale-inspired TV advert to communicate the "mystery of the twilight hour", backed by the song Hushabye Mountain from Chitty Chitty Bang Bang. Later in the year, Surf plans to link up with an as-yet-unnamed high-street clothing retailer to decorate the walls of fitting rooms with Twilight Sensations-sponsored banners. Sales of Surf have grown 41% to £76m over the past year, according to IRI.[/quote] They don't say that it's based on twiglight but goddamn the similarities are way too coincidental

Hmm. I smell something strange. But I don't know what. [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _

[QUOTE=GreenDolphin;17247680] I know! Let's play hangman! L A W S U I _[/QUOTE] Damn, you got me.

[QUOTE=GreenDolphin;17247680] I know! Let's play hangman! L A W S U I _[/QUOTE]Is there a Z?

God damn, if i start seeing edwards face on t-shirts in shops windows next i'm going go absolutely mad.

oh lord

[QUOTE=GreenDolphin;17247680]Hmm. I smell something strange. But I don't know what. [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] I have that kind of perfume D:

I'm not surprised actually.

DOOMED! DoOMED!

[QUOTE=The Mighty Boatman;17247759]Is there a Z?[/QUOTE] Are you dumb or something? Is it D?

[QUOTE=Jeebz;17249271]Are you dumb or something? Is it D?[/QUOTE] You guys are fucking dumb or something? It's a fucking "X".

[QUOTE=DarkWolf2;17249463]You guys are fucking dumb or something? It's a fucking "X".[/QUOTE] No, it's a W for Twilight.

[QUOTE=GreenDolphin;17247680] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] Well this is obvious. the answer i- wait Edward's body is on the line? Fuck him is it a y?

[QUOTE=GreenDolphin;17247680] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] Why does everything I make that's not stupid get reposted by someone else a few days later

[QUOTE=madmanmad;17247858]God damn, if i start seeing edwards face on t-shirts in shops windows next i'm going go absolutely mad.[/QUOTE] That's already happened. [editline]04:51PM[/editline] God damnit, I forgot a period. Edited for grammar.

[QUOTE=Jeebz;17249271]Are you dumb or something? Is it D?[/QUOTE] No. It's a fucking G for god's sake.

Fuck man this Edward's body we are talking abou- hmmm Yep definately G

Actually, now that you think about it, G would be logical.

[QUOTE=GreenDolphin;17247680]Hmm. I smell something strange. But I don't know what. [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] You fucking stole that fucking joke from a fucking hilarious post

[QUOTE=Jeebz;17250067]Fuck man this Edward's body we are talking abou- hmmm Yep definately G[/QUOTE] [QUOTE=radioactive;17250100]Actually, now that you think about it, G would be logical.[/QUOTE] They get it.

[QUOTE=GreenDolphin;17247680]Hmm. I smell something strange. But I don't know what. [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] T. :smug:

[QUOTE=Pretzelz;17250504]T. :smug:[/QUOTE] You are so wrong. LAWSUIG. LEARN TO SPELL.

No no no, I see it now.

[QUOTE=Kagrs;17247962]I have that kind of perfume D:[/QUOTE]Why the gaybow, it's a girl

[QUOTE=The mouse;17250795]Why the gaybow, it's a girl[/QUOTE] Really depends -which- perfume she has.

Why the fuck does this: [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] resemble this: [img]http://www.visualwalkthroughs.com/bioshock/medical1/33.jpg[/img]

[QUOTE=IceCKryss;17257548]Why the fuck does this: [img]http://hollywooddame.com/wp-content/uploads/2009/01/twilight-perfume-vs-nina-ricci-2.jpg[/img] resemble this: [img]http://www.visualwalkthroughs.com/bioshock/medical1/33.jpg[/img][/QUOTE] Which is what we should to with all books and movies containing the twilight universe.

Sad thing is, this will sell [I]really[/I] well.

[QUOTE=GreenDolphin;17247680]Hmm. I smell something strange. But I don't know what. I know! Let's play hangman! (Also you only get one chance, and Edwards body is on the line.) L A W S U I _[/QUOTE] Is it µ?

Does it sparkle?