British TV product placement ban lifted, except the BBC
27 replies, posted
[quote=BBC News][b]Product placement is to be allowed on British TV shows, in a move expected to be announced next week.[/b]
Independent broadcasters will be allowed to take payments for displaying commercial products during shows.
The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to £100m a year.
There are currently strict rules against product placement and this ban would remain in place on BBC shows.
Culture Secretary Ben Bradshaw is expected to make announce a three-month consultation on the changes in a speech to the Royal Television Society next week.
His predecessor, Andy Burnham, had said in March that "serious concerns" remained about product placement because it could harm editorial independence.
But the government now believes that placement should be allowed in some circumstances.
A spokesman for the Department of Culture, Media and Sport said the current situation puts the UK at a competitive disadvantage.
It is believed that ministers want to help struggling broadcasters such as ITV, which have been hit hard by the recession.
The change could mean that products will be much more visible in popular series such as Coronation Street and Britain's Got Talent. At present, the shows are forced to cover up labels to comply with the strict guidelines - or face fines.
On Channel 4's Big Brother, food and drink products consumed in the house come in packaging where any logos have been carefully obscured.
[b]'Trust the consumer'[/b]
The ban would stay in place for the BBC and would continue to apply to all children's programmes across all networks.
The creator of Big Brother, Peter Bazalgette, said product placement was already widespread and that lifting the ban was "hugely overdue".
He said: "My prediction is that it could be worth £100m a year to commercial TV.
"Product placement needs to be done transparently, with credits that make it clear it has taken place.
"But you have to trust the consumer. If it's overdone or tasteless viewers will switch off.
"And it's rife in British television anyway. There's product placement in movies that go on television and in imported American TV shows and dramas.
"And what about those sports events where sponsors' logos are worn on shirts? Product placement won't dramatically change the way we watch TV."[/quote]
[url]http://news.bbc.co.uk/1/hi/entertainment/8252901.stm[/url]
I'm 50% Fffff- and 50% finally. I didn't even know there was a ban in place actually, I'm pretty sure it hasn't been properly enforced for a while. At least the BBC is still gonna be pure pwnage.
I would care, but this can of Coca-Cola is too refreshing and delicious to care about anything else.
I like product placement, makes the shows seem more real
[editline]04:49PM[/editline]
But I don't watch british TV
[QUOTE=Coolguy1351;17273107]I would care, but this can of Coca-Cola is too refreshing and delicious to care about anything else.[/QUOTE]
Oh give me a break... of that kit-kat bar.
[QUOTE=XD!;17273170]Oh give me a break... of that kit-kat bar.[/QUOTE]
After seeing that MeatSpin, I had to use some of the Clorox Bleach on my Eyeballs, Later I applied some cleareyes, that failed. So I want to go get some Lazex eye surgery and afterwards I went to the grocery store to get a can of coca-cola.
I preferred it when they have to sneakily do product placement.
Like how they do sometimes on Top Gear. :v:
[media]http://www.youtube.com/watch?v=VsjU6SUVudw[/media]
Video fucking related
Well I mean there's having products just lying around, and then there's gratuitously advertising them. I don't think a TV show should have to obscure and censor every logo, but they shouldn't be equivalent to commercials.
[QUOTE=Biet_Mario;17273330]After seeing that MeatSpin, I had to use some of the Clorox Bleach on my Eyeballs, Later I applied some cleareyes, that failed. So I want to go get some Lazex eye surgery and afterwards I went to the grocery store to get a can of coca-cola.[/QUOTE]
With the money I saved using geico I took Rossetastone to learn english to read that sentence
Man we needed that ban in the US.
Now Obama is doing it :(
[editline]05:44PM[/editline]
"people where you sit 20 years ago today made things like [B]twitter[/B], [B]facebook[/B], and [B]google[/B]" "don't spend every waking hour watching the TV, or on the [B]Xbox[/B]" etc
Product Placement, I hate you so much.
[QUOTE=Teh_Cheese;17274303]Man we needed that ban in the US.
Now Obama is doing it :(
[editline]05:44PM[/editline]
"people where you sit 20 years ago today made things like [B]twitter[/B], [B]facebook[/B], and [B]google[/B]" "don't spend every waking hour watching the TV, or on the [B]Xbox[/B]" etc
Product Placement, I hate you so much.[/QUOTE]
It really isn't as much product placement as common things, in fact, I just bing'd it to find this out, thanks microsoft, I love all your products, google chrome and firefox can go to hell. :downsrim:
I like product placement when they make fun of it like in the wayne video ^^. Otherwise it doesn't really phase me. Who cares if he's using a Verizon Wireless cell phone?
[editline]12:30AM[/editline]
[QUOTE=Teh_Cheese;17274303]Man we needed that ban in the US.
Now Obama is doing it :(
[editline]05:44PM[/editline]
"people where you sit 20 years ago today made things like [B]twitter[/B], [B]facebook[/B], and [B]google[/B]" "don't spend every waking hour watching the TV, or on the [B]Xbox[/B]" etc
Product Placement, I hate you so much.[/QUOTE]
Reread that again to yourself.
I'm getting Truman show flashbacks!
ughgh, British TV is going to end up like 24, where every 4 seconds Jack Bauer uses his Verizon Wireless phone.
I always thought product placements was an extension of subliminal advertising, which, correct me if I'm wrong, is banned on British TV anyway ...
I never knew there was a ban in place anyway - except of course for the BBC.
Eastenders already advertises various alcohols.
I don't really care if it just shows someone picking up a bottle of Coca Cola and drinking it as opposed to "brandless" drinks in a glass or unlabeled bottle.
The problem i'd have is if they say "Could i please have a nice, cool, refreshing bottle of Coca Cola now with 30% less sugar" and then the camera focuses on the logo on the bottle for 30 seconds.
[editline]11:43AM[/editline]
[QUOTE=markg06;17281182]Eastenders already advertises various alcohols.[/QUOTE]
They also advertise bar fights, toally unrealistic social situations and an outright retardation of the english language.
[QUOTE=Alex_DeLarge;17274166][media]http://www.youtube.com/watch?v=VsjU6SUVudw[/media]
Video fucking related[/QUOTE]
Bravo, good sir.
Lol, no more pear's covering mac logo's lol.
Advertising ftw
[QUOTE=jcallan;17280140]ughgh, British TV is going to end up like 24, where every 4 seconds Jack Bauer uses his Verizon Wireless phone.[/QUOTE]
I thought you were going to say shit, but it already is so carry on.
[QUOTE=Deadollie;17281326]I don't really care if it just shows someone picking up a bottle of Coca Cola and drinking it as opposed to "brandless" drinks in a glass or unlabeled bottle.
The problem i'd have is if they say "Could i please have a nice, cool, refreshing bottle of Coca Cola now with 30% less sugar" and then the camera focuses on the logo on the bottle for 30 seconds.
[/QUOTE]
Exactly.
They have to cover brands up now and it is pointless
[QUOTE=smurfy;17273032][url]http://news.bbc.co.uk/1/hi/entertainment/8252901.stm[/url]
I'm 50% Fffff- and 50% finally. I didn't even know there was a ban in place actually, I'm pretty sure it hasn't been properly enforced for a while. At least the BBC is still gonna be pure pwnage.[/QUOTE]
Surly you must have noticed all thous wonderful black tape products?
I personally love black tape assorted colour sugar encrusted chocolates and their tubes really help when I'm making an Art Attack.
I despise product placement.
[QUOTE=Dr.C;17273136]I like product placement, makes the shows seem more real
[editline]04:49PM[/editline]
But I don't watch british TV[/QUOTE]
They were still allowed to have real brands in it, they just weren't allowed to accept money for it.
The identity of sticky back plastic will finally be revelaled!
The BBC aren't doing it because we pay for no adverts. I remember a few months ago when ITV had made a few hundred people redundant because they couldn't afford to keep them, they said in a speech they were very much against product placement and would never use it.
I can however see Channel 4 making use of this.
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