Straight to the point and you don't sugarcoat it. Useful too. Thanks Garry.
Now if only I had the abilities to actually make a game...
[QUOTE=Leestons;47735612]Straight to the point and you don't sugarcoat it. Useful too. Thanks Garry.
Now if only I had the abilities to actually make a game...[/QUOTE]
Everyone has it, you just need to pull the laziness out through the window :v:.
Also don't forget to sell alpha keys for $250 a pop to make your game appear insanely cool and important, also people [I]will [/I]buy em.
[QUOTE=nox;47735633]Also don't forget to sell alpha keys for $500 a pop, someone [I]will [/I]buy em.[/QUOTE]
I'd say that Garry's idea for the time that used that scottish house way was really useful iirc.
This works for small indie devs who haven't invested millions of dollars into their game
so what i'm getting from this is that since he made rust for himself, what he really wants is cock and balls in his face
The YouTube part is especially true, and he should add Twitch as well. If one big name YouTuber or Twitch streamer plugs it, you're going to make lots of instant sales. That's why there's a new genre of games emerging: YouTube fodder. Games that are extremely shallow, but fun to watch.
[QUOTE={TFS} Rock Su;47735635]I'd say that Garry's idea for the time that used that scottish house way was really useful iirc.[/QUOTE]
dutch auction?
[QUOTE=KillerJaguar;47735660]and he should add Twitch as well.[/QUOTE]
[quote]Streamers
YouTubers and Streamers sell games. This is the industry now.[/quote]
it's like yout think twitch isn't streaming [sp]/s[/sp]
A booth is not completely useless though. On Gamescom for example there are tons of developers who also just want to hear what you have to say about their game and for the people who work on the game its fun to be around with some fans.
Developers from Wildstar used their booth as a good place to introduce you to their game by having a dev on your side who quickly explains the game to you.
But yeah i guess on the marketing side its not that useful.
After reading that article I can't help but imagine Garry at university saying things to students like "Don't be a shit videogame company" or "Remember, launch is not a cumshot"
[QUOTE]Your game has to be marketable. It has to have stuff to make it stand out, to make people want to buy it.
A good example of this is the nudity in Rust. Traditional logic would tell you that if you have cock and balls on show in your game then less people will buy it. Obviously because games are for kids and their parents buy the games.
Don’t listen to traditional logic.. instead do the opposite. You don’t stand out by doing the same thing that has been done for 10 years. Would Rust have got more or less attention if players had spawned in full army gear? Would it be a better game? Seems like that’s a win win, right?[/QUOTE]
Fucking this. I've been given a job to market a bad, unoriginal mobile port in the past that made it on Steam, and it was a terrible experience. He didn't update the game at all, it was just a direct port, no main menu, no options, nothing. Just a toggle for sound, music, and a level select. The dev ended up selling a total of 70 copies after the first [I]month[/I]. It just goes without saying that if you want to make a living from being a game dev, then you have to make games that are actually entertaining, and if you're going to port an existing game, then at least put a minimum amount of effort into it.
[editline]16th May 2015[/editline]
[QUOTE]YouTubers and Streamers sell games. This is the industry now.
It turns out that a perfect ecosystem has developed. Most streamers are playing games purely because they’re fun, which means people are buying those fun games. And as an industry that’s what we want – right?
So include them in your plan. Make your game fun. Give them a way to request keys. If your game is fun then they’ll end up playing it anyway.[/QUOTE]
This is also [I][B]very[/B][/I] important. So important, in fact, that one of the publishers I did an internship at in the past ended up hiring a partnered Twitch streamer, just so they could make their own channel to market their own games on, and by "market" I just mean play. Nobody wants to watch a stream where the streamer is begging people to buy a game.
[QUOTE=darth-veger;47735699]A booth is not completely useless though. On Gamescom for example there are tons of developers who also just want to hear what you have to say about their game and for the people who work on the game its fun to be around with some fans.
Developers from Wildstar used their booth as a good place to introduce you to their game by having a dev on your side who quickly explains the game to you.
But yeah i guess on the marketing side its not that useful.[/QUOTE]
Yeah having your devs explain your game to people one at a time seems like a really smart thing to do.
[QUOTE=Leestons;47735612]Straight to the point and you don't sugarcoat it. Useful too. Thanks Garry.
Now if only I had the abilities to actually make a game...[/QUOTE]
I may not be the best for information in preface but I thought of some additional stuff. The way you have ability and skill is through study and discipline. Research game engines and understand one in and out. Your idea may be taken and your first projects won't necessarily be your original idea. The way you rise is through production in most every aspect.
You're in a forum heavily associated with modding which is a great place to learn from. Learn what goes into a game in most every aspect. Your start will be in study, your journey will be in practice of the study.
Always keep studying and keeping up with what people want or what gaps you can fill. If you make any product though, there is one thing you should remember in "the needs of the many outweigh the wants of the individual". As in see what is said on a notable average as a complaint as opposed to what a minor amount says. Do to the best of your ability but when you pain from it to where it affects your quality, take a needed break then work.
[QUOTE=darth-veger;47735699]A booth is not completely useless though. On Gamescom for example there are tons of developers who also just want to hear what you have to say about their game and for the people who work on the game its fun to be around with some fans.
Developers from Wildstar used their booth as a good place to introduce you to their game by having a dev on your side who quickly explains the game to you.
But yeah i guess on the marketing side its not that useful.[/QUOTE]
booths are a dying breed
e3 is industry only, so the average person isn't getting to touch them, get hands on experience
streamers are this sort of interactive experience that changes depending on who you're watching
[QUOTE=garry;47735861]Yeah having your devs explain your game to people one at a time seems like a really smart thing to do.[/QUOTE]
I have a question, how are free weekends on steam from your experience in terms of overall giving a form of demo from your experience?
[QUOTE=Scratch.;47735676]it's like yout think twitch isn't streaming [sp]/s[/sp][/QUOTE]
It was just a mistake. I missed that bit.
[editline]16th May 2015[/editline]
[QUOTE=garry;47735861]Yeah having your devs explain your game to people one at a time seems like a really smart thing to do.[/QUOTE]
Booths are more about giving people a chance to play your game before it releases to build up hype
[editline]16th May 2015[/editline]
Indie game marketing isn't the same as AAA game marketing
[QUOTE=KillerJaguar;47736088]
Booths are more about giving people a chance to play your game before it releases to build up hype
[editline]16th May 2015[/editline]
Indie game marketing isn't the same as AAA game marketing[/QUOTE]
Release a demo? Either something timed or a certain level. Seems a lot cheaper ( especially for an indie ) than a physical booth. You also reach everyone with an internet connection compared to the few people that walk by your booth.
[QUOTE=garry;47735861]Yeah having your devs explain your game to people one at a time seems like a really smart thing to do.[/QUOTE]
Nah they had a large screen and every few minutes they gave a simple rundown on how the game works. Besides that you could sit behind one of the PC's and play and if you wish a dev plays along with you.
the more I read this sort of stuff coming from game developers, the more hope I get
Just pray for me not to fuck this up, alright boys?
[QUOTE=KillerJaguar;47736088]
Booths are more about giving people a chance to play your game before it releases to build up hype
[/QUOTE]
Yeah but E3, gamescom, and PAX have [b]virtually no people[/b] so having a hands-on demo doesn't really mean much
the footage of people aiming a camera at a guy holding a dualshock playing on a 15-inch screen is the kind of shit that ends up on those boring trailer sites, whereas if you just released a gameplay trailer it would be a lot more effective. Obviously you can do both, but is it really worth doing the booth at all?
Instead of the booth you can also interact with your community prior to release and stream/record some footage to build up hype, with your commentary over it. Also demo/beta versions.
Holy shit the scale of those graphs. This is why you don't just quickly look at a graph.
Garry got really lucky with GMod, imagine what would have happened if he didn't pursue that source mod.
Booths are pretty bad marketing wise but a lot of devs want to do it to interact with the community offline as well.
[QUOTE=Novangel;47736710]Booths are pretty bad marketing wise but a lot of devs want to do it to interact with the community offline as well.[/QUOTE]
Who can blame them, free holiday!
[QUOTE=VintageCat;47735731]After reading that article I can't help but imagine Garry at university saying things to students like "Don't be a shit videogame company" or "Remember, launch is not a cumshot"[/QUOTE]
Heh yeah, he's pretty much acting on what he said, talk to people like a human and not like an automaton.
[QUOTE=Electrocuter;47736796]Heh yeah, he's pretty much acting on what he said, talk to people like a human and not like an automaton.[/QUOTE]
but can you really blame him, given how it actually is working?
Of course not, he's right about it, reading his blogs feels like I'm listening to like a cool friend that's talking to me in a private environment and not someone talking to a wide public.
[QUOTE=KillerJaguar;47736088]
Booths are more about giving people a chance to play your game before it releases to build up hype
Indie game marketing isn't the same as AAA game marketing[/QUOTE]
Or they could just spit out a demo of the first 1 or 2 levels of their game so people can try it, and they'll learn how to play from continuously playing.
It wasn't exactly a demo, but when SWG was out and they had the free trial area, I would play it over and over and eventually knew how to shoot those bird things and gain exp really quickly.
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