Mike and Ike splitting up.

[Zambies!]

[quote]Mike and Ike, the candy brand, has announced that its titular pair is separating, “hoping the development captures the interest of younger consumers,” the New York Times reports.

We’re not quite sure how generating a fictional breakup in which the characters will inevitably get back together will necessarily attract younger consumers, but sure, why not.

The new campaign features packaging that will have “Ike” or “Mike” scribbled out, as well as on billboard advertisements. The back of the candy packaging with Mike’s name crossed out will feature a handwritten message from Ike calling out Mike for “spending way too much time on his music,” the Times reports. On the packages with Ike crossed out, a message from Mike will criticize Ike for “spending way too much time on his graffiti art.”

Music and graffiti—so edgy! Definitely edgier than those M&Ms characters.

The candy brand is also utilizing social media, documenting the split on their Facebook page and even creating a Tumblr featuring posts from Mike and Ike. The pair’s Facebook page features video reactions from the likes of NBA player/reality TV star Lamar Odom and breakout YouTube star Greyson Chance, among others.

In a recent post by Ike entitled “The Rumors Are True” on their Tumblr, the graffiti-obsessed character writes:

“I know it’s hard to believe, but yes—Mike and I split. We just couldn’t agree on stuff anymore. Some call it creative differences? Whatever. The guy is awesome, if you don’t count that he’s color blind. Lime is green dude! Cherry is red, not purple. Get it?”
This isn’t the first time a brand has pulled the breakup stunt. In 2004 Mattel announced that Barbie and Ken were splitting up after 43 years, stating the two had “grown apart.” Sure, it garnered lots of media coverage, but did it really help sales? The company put the two iconic lovebirds back together in 2011 just in time for Valentine’s Day. Just in time for a special Barbie and Ken Gift Set, and even more publicity.

Read more: [url]http://newsfeed.time.com/2012/04/13/mike-and-ike-break-up-in-new-candy-ad-campaign/#ixzz1t1ANVOBI[/url][/quote]
What the fuck?

[Missing User]

OH HELL NO. My favorite candy!

[Chex]

I pretty much had the same reaction as the op:

What the [I]fuck?[/I]

[Trogdon]

this is marketing at its finest

[KabsIsBack]

It sounds kind of neat

[veDemaG]

So now when I go to the store I'll have to choose Mike's or Ike's?

[B]OH GOD WHICH ONE[/B]

[insaneTaco]

Wow I saw this a few weeks ago and thought some retard wrote on a box of Mike and Ike.

[Curls]

[QUOTE=GameDev;35706323]So now when I go to the store I'll have to choose Mike's or Ike's?

[B]OH GOD WHICH ONE[/B][/QUOTE]

Both

and then mix it

[King Tiger]

I love Mike and Ikes.

[Stevec]

So now its just Mike and the other half is Ike?

What kind of candy would call themselves "Mikes" or "Ikes" :suicide:

[Mingebox]

I just hope Good and Plenty can work out their differences.

[Mr. Bix]

“hoping the development captures the interest of younger consumers,”

that is probably the most buttfuck retarded thing i have read all week

and that's saying something

[shadowray7]

We like Ike?

But I like Mike too.

[Turnips5]

[img]http://i.imgur.com/nM3xF.jpg[/img]

[editline]25th April 2012[/editline]

I hope that doesn't count as an image macro

[JohnWayne007]

Oh my god! I can relate! Im hip and LOVE music and GRAFFITI ART!

[153x]

I am heartbroken

[demoniclemon]

Never thought candy would ever baffle me.

[Jim_Riley]

[QUOTE=insane taco;35706330]Wow I saw this a few weeks ago and thought some retard wrote on a box of Mike and Ike.[/QUOTE]

I thought the same thing when I found a box of Mike and Ike's at work :v:

[brennahan]

Dear god 2012 really is happening.

[jbthekid]

[quote][IMG]http://cdn.unicornbooty.com/wp-content/uploads/2012/04/Your-Gay-Mike-and-Ikes-are-Corrupting-our-Children-1.png[/IMG][/quote]

Music career and artist.

[cardfan212]

Mike and Ikes are my favorite candy, but what the heck is going on?

[AnalAnnihilator]

So it's just scribbling on the boxes? I think it'd make a bit more sense to split the flavors in to two boxes as well. You know, 50/50 and all.

[Curls]

More news

[url]http://unicornbooty.com/blog/2012/04/24/your-gay-mike-and-ikes-are-corrupting-our-children/[/url]

oh god my sides

[Canesfan]

Mike's too old for this candy business.

[IMG]http://vintagepretties.typepad.com/.a/6a00d834524f6f69e20134883940e0970c-pi[/IMG]

[Hail Satan]

[QUOTE=Turnips5;35706430][img]http://i.imgur.com/nM3xF.jpg[/img]

[editline]25th April 2012[/editline]

I hope that doesn't count as an image macro[/QUOTE]

(User was banned for this post ("YOU CAN'T POST IMAGE MACROS! YOU WILL REGRET THIS!" - Megafan))

[Darkmonkey]

[QUOTE=J!NX;35706854]More news

[url]http://unicornbooty.com/blog/2012/04/24/your-gay-mike-and-ikes-are-corrupting-our-children/[/url]

oh god my sides[/QUOTE]

I was wondering when someone would pull the gay card.

[Curls]

[QUOTE=DarkMonkey;35708215]I was wondering when someone would pull the gay card.[/QUOTE]

Candy is corrupting our country with gay!

[url]http://www.justborn.com/mike-and-ike[/url]

I like their site

[Shugo]

You know, somehow it never occurred to me until now that the candy's name was two actual people names. It's like how I seldom contemplate that "Reese's" contains the name "Reese", I just think of the candy. V:v:V

[The Worm]

[QUOTE=GameDev;35706323]So now when I go to the store I'll have to choose Mike's or Ike's?

[B]OH GOD WHICH ONE[/B][/QUOTE]

Avatar fits

[Darkimmortal]

snip