[url]http://kotaku.com/5421466/ea-ceo-i-think-of-pirates-as-a-marketplace[/url]
[quote]John Riccitiello, the gaming-savvy head of Electronic Arts, doesn't want anyone to pirate games. But those who do, he told Kotaku, present a new market that EA needs to make money from.
How?
By selling people who grab games digitally — without paying for them — post-release downloadable content.
"They can steal the disc, but they can't steal the DLC," he said.
The opportunity to discuss how one of the world's largest publishers might see software-pirating gamers as a potential revenue source emerged last week when Kotaku sat with Riccitiello for a wide-ranging interview about EA's games and future.
Riccitiello spoke energetically about the popularity of the company's downloadable content add-ons. Some of EA's DLC has been free, such as the launch-day offerings of a new town in The Sims 3 or a nudity option in The Saboteur. Others, such as the paid DLC for November's Dragon Age Origins, generated a million downloads in its first week, according to an EA spokesperson.
"The consumer seems to really like this idea that there is extra stuff," Riccitiello said, while expressing surprise that some of this DLC is downloaded so soon after people start playing the games. "The consumer wants more, and when you give them more or sell them more it seems to be extremely well received."
Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: "There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace," he said, pointing to DLC as a way to do it.
The EA boss would prefer people bought their games, of course. "I don't think anybody should pirate anything," he said. "I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do." So encourage those pirates to pay for something, he figures. Riccitiello explained that EA's download services aren't perfect at distinguishing between used copies of games and pirated copies. As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer.
Riccitiello also hopes some of those pirates will come around and become not just DLC purchasers, but game purchasers. He said the music industry erred in "demonizing" its consumers rather than reacting to them. He believes that EA has an obligation to make it enticing for people to play games legitimately. And he hopes that services such as EA Sports' community hub or the BioWare social site that hooks into Dragon Age will make it so alluring that it will be "increasingly less likely that people will pirate because there is so much value on the other side of the door."
Until the pirates are converted there's some DLC they can buy, if they want their game to be more fun and if they'd like to show the people who made the game a little more support.[/quote]
i don't know if this is a good thing or a bad thing.
Yeah really hard to get DLC content that someone else uploaded
Well that sounds very unlike EA. They must really be turning things around.
Weirddd.
Good for him. At least he's not responding to pirates by attempting to ruin the PC gaming community (*cough cough* Activision).
I came in here expecting something more along the lines of "Let them pirate, then sue them for 3,000 times as much as they stole for!"
do they really think people can't get the DLC illegitimately
[QUOTE=Thund3rdome;18801784]Yeah really hard to get DLC content that someone else uploaded[/QUOTE]
Exactly just take a look at Fallout 3.
If you pirated the game, why would you buy the dlc?
some one do tldr pls
They just figured out people like extra stuff for free and not 124072105671340=e12 expansion packs for 20$+
:bravo:
Dumbasses
[QUOTE=NovembrDobby;18801802]do they really think people can't get the DLC illegitimately[/QUOTE]
They're only saying this to say "Hey, we're not Activision".
Because typically people pirate to test out the game.
wow how lame, it's easy to find the DLC for most game on torrent sites... :|
[QUOTE=EA lol]"They can steal the disc, but they can't steal the DLC," he said.[/QUOTE]
Well, both is bullshit. They're not stealing any disc, and they can steal the DLC.
This is just an excuse for releasing half-assed products, then selling the rest of the game later for more money.
[QUOTE=doommarine23;18801868]Because typically people pirate to test out the game.[/QUOTE]
Ok oK, I pirated a game that was 12 gigs, took me a WHOLE WEEK TO DOWNLOAD IT, nOW IM GOING TO TRY IT!
Sweet it's awesome I'm now going to BUY IT, and waste my goddamn time.
[QUOTE=Maurice;18801933]Well, both is bullshit. They're not stealing any disc, and they can steal the DLC.[/QUOTE]
All in all pirates steal intellectual property.
Didn't they see the Dragon Age DLC being downloaded millions of times of piratebay and being installed flawlessly for free?
[QUOTE=^Lacey^;18801846]some one do tldr pls[/QUOTE]
[b]TL;DR[/b]:EA CEO thinks that they can make money off pirated games by charging for DLC
[b]TL;DR: TL;DR[/b]: EA is dumb, but tries new approaches instead of SUE POOR MOM FOR 100.000 DOLLARS.
Are they kidding? What would stop me from pirating the DLC as well?
DLC is easier to pirate than the games.
[QUOTE=^Lacey^;18801846]some one do tldr pls[/QUOTE]
If you can't even bother to read twenty lines of text, why bother to post?
[QUOTE=Killuah;18802023]All in all pirates steal intellectual property.[/QUOTE]
Uhm, just, No.
[editline]09:02PM[/editline]
[QUOTE=DarkWolf2;18802036]Didn't they see the Dragon Age DLC being downloaded millions of times of piratebay and being installed flawlessly for free?
[b]TL;DR[/b]:EA CEO thinks that they can make money off pirated games by charging for DLC
[b]TL;DR: TL;DR[/b]: EA is dumb, but tries new approaches instead of SUE POOR MOM FOR 100.000 DOLLARS.[/QUOTE]
More like 1.000.000 dollars.
Well, if you can't beat 'em....
[QUOTE=mobrockers;18802126]
More like 1.000.000 dollars.[/QUOTE]
You're only meant to place 1 decimal point.
[QUOTE=mobrockers;18802126]More like 1.000.000 dollars.[/QUOTE]
Hey, $1 isn't so bad.
[QUOTE=radioactive;18802168]You're only meant to place 1 decimal point.[/QUOTE]
1.000.000,- ?? In europe we use a comma, not a dot. Dot's are to make it easier to read large numbers, 1.000.000 is easier to read than 1000000.
Pirate DLC is possible but the catch is someone had to of bought it to start and sometimes when new DLC is out it is hard to find a decent torrent.
[QUOTE=Thund3rdome;18801784]Yeah really hard to get DLC content that someone else uploaded[/QUOTE]
Downloadable Content Content?
Illegally Downloaded Downloadable Content
[QUOTE=mobrockers;18802255]1.000.000,- ?? In europe we use a comma, not a dot. Dot's are to make it easier to read large numbers, 1.000.000 is easier to read than 1000000.[/QUOTE]
Spaces
1 000 000
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