• Interactive Introductions - Video games and the Workplace
    4 replies, posted
Since the dawn of gaming, large companies have been trying to profit from the massive success of video games on the workplace. The military has been utilizing FPS (First Person Shooter)/Tactics genre in the process of training and hiring new recruits.The major companies that rule the gaming world, Microsoft, Pop-cap games, Ubisoft, all have special video game employee training and break rooms. The marketing ploy has been taking advantage of this new means of advertisement and has had a 750% increase in profits. With the dawn of a new technology comes the dawn of a new technique. There was a time when the news cast did not pinpoint violence in make believe worlds, when broadcasts had a different view on entertainment, when children weren't viewed as a direct source of trouble or misjudgment. It was a simpler time, some would say, the dawn of a new age, but as technology settles in, times change. The new generation spreads its wings and learns to adapt to the anew. Recently, organizations have discovered that video games are an effective means for raising awareness. The MITRE Corporation has developed Job of Honor, a video game designed to raise awareness for the company and its open job opportunities. Prospective employees are able to download the game to get a better understanding of the company's campus, how the interview process works and view examples of the company’s projects. The Government Communications Headquarters have embedded subtle job advertisements within Tom Clancy's Splinter Cell: Double Agent to attract young recruits. The Australian Defense Force has created Advanced Urban Ops, a game that follows Australian soldiers patrolling an abandoned village, to increase its recruitment rate. 16 percent of people who enlist do so from their site's Games Section. Offices are abandoning ordinary break rooms and creating game zones where employees can relax and relieve stress. Host Hotels and Resorts based in Bethesda, MO, offers employees a game room complete with a big screen TV, Xbox 360, foosball and pool tables. The company's game room was highlighted in Washington Magazine's "Great places to work" article in 2007. Because the costs can be less and the learning experiences more engaging, video game based training offers public and private sector organizations a better way to train employees. 70 percent of major employers utilize interactive software to train employees. 75 percent of major businesses and non-profits are already offering videogame based training. Canon, USA, uses a videogame to train new copier technicians. Technicians must drag and drop parts into the right spot on a virtual copier. IBM developed Innov8, to teach graduate students a combination of business and IT skills. Ultimate Team Play, created by Virtual Heroes, places employees in a virtual hotel interacting with customers and fielding typical guest requests. The use of video games as a training tool has led to the creation of new companies to serve this growing demand. The public sector is also embracing this trend. The US Army created its own video game based unit and will invest in $50 million in designing game systems to prepare soldiers for combat. Said program will eventually be available to the public known as Darwars: AMBUSH. Carnegie Mellon University recently developed a video game to prepare police and fire departments for terrorist attacks involving biological or chemical hazards. The market for such advertising is expected to expand enormously in the years ahead. The market for videogame advertising is expected to reach $1 billion by 2012, a 30-fold increase from the $75 million level in 2006. Anheuser-Busch Inch and Adidal LTD set the tone for game advertisements in Bally Midway's Tapper and Moby Game's FIFA International Soccer in the 80's and 90's. Toyota Corporation released a promotion able videogame for the Xbox 360 to build awareness among 20-somethings about the company's new Yaris. Mazda and Nissan both launched new car models in racing games like Sony's Gran Turismo 3 and Electronic Art's Need for Speed: Undercover long before the actual cars rolled out to the public. Food and beverage companies are using videogame advertising to tempt customers. SoBE paid Ubisoft Entertainment to design the main character in Tom Clancy's Splinter cell: Double Agent to reach for the company's product when thirsty. In 2006, Burger King produced and sold several games, featuring the company mascot, "The King." The fast-food chain reportedly sold 3.5 million copies of the 3.99 games. That's over 870 games sold. What's your take on video games and the work place?
are you trying to get us to do your homework [editline]08:46AM[/editline] he's trying to get us to do his homework guys
[QUOTE=.Cheezy.;22629135]are you trying to get us to do your homework [editline]08:46AM[/editline] he's trying to get us to do his homework guys[/QUOTE] What?
Well I don't work but if we were allowed games when I was at school that would have been pritty damn sweet, there is problems though it may cause confrontation or arugments about who's go it is or who is the best player. Another thing would be keeping them secure so nobody steals them.
Unless you're a dev or a tester, the two don't mix. If you play games when you're being paid to do something else I pray that you get fired, because there's plenty of people like myself who would gladly take that job and actually do it
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