Eating popcorn in the cinema makes people immune to advertising - Polidicks

[quote]Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising. The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation. However, according to the study published in the Journal of Consumer Psychology, this "inner speech" can be disturbed by chewing, rendering the repetition effect redundant. For their experiment, the researchers invited a group of 96 people to a cinema to watch a movie preceded by a series of adverts. Half of the participants were given free popcorn throughout the session, the other half only received a small sugar cube which immediately dissolved in their mouths. A test at the end of the screening showed that the adverts had left no effect on those viewers who had chewed their way through popcorn throughout, while the other participants showed positive psychological responses to the products they had encountered in the ads. "The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising," said Sascha Topolinski, one of the researchers. He goes as far as implying that his research may spell the end of the traditional popcorn machine in cinema foyers. "This finding suggests that selling candy in cinemas actually undermines advertising effects, which contradicts present marketing strategies. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie."[/quote] [url]http://www.theguardian.com/science/2013/oct/13/eating-popcorn-cinema-advertisers[/url] No wonder the shitty MPAA Anti-piracy ads don't work.

RIP popcorn 15/10/2013

Well there goes "I'll wait until the movie starts to start eating my popcorn"

No more popcorn

[quote]"This finding suggests that selling candy in cinemas actually undermines advertising effects, which contradicts present marketing strategies. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie."[/quote] make people to wait until the advertisements are over before they can get out of their seats to buy food and then cram themselves back into the theater and hope they didn't miss anything important in the movie yeah that'll work for the advertisers

Concessions are the [URL="http://en.wikipedia.org/wiki/Movie_theater#Foyer_area.2C_food_and_drinks"]main source of profit[/URL] for most theatres (which is why it's always so damn expensive) so good luck trying to rid theatres of snacks.

[QUOTE=shian;42537822][quote]The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practises its pronunciation.[/quote][/QUOTE] uh pretty sure my mouth doesn't do that am i broken??

[QUOTE=Olas;42537879](which is why it's always so damn expensive)[/QUOTE] I always just buy stuff from a convenience store or dollar store and just smuggle it in.

I don't eat popcorn anyways. Pretty much always overpriced. And the ads suck with or without something to eat. Maybe that's why they have no effect.

advertisements suck

I just manage to get free popcorn at the theater because family and friends work there and I always go with them so people just give us the popcorn and drinks and shit.

Less people buying movie ads = happier me

I actually like movie ads kind of, They typically don't last that long and you get to see new shit coming up.

now for commercials strategically placed 75% into the movie, when absolutely nobody has any snacks left [sp]just kidding, the cut-off point is probably more like 20%[/sp]

Now if only long term exposure to movie theatre butter didn't cause lung disease.

[QUOTE=Wealth + Taste;42538140]now for commercials strategically placed 75% into the movie, when absolutely nobody has any snacks left [sp]just kidding, the cut-off point is probably more like 20%[/sp][/QUOTE] I usually finish my snacks before the film even starts. I swear theater candy is rigged, the box is big but the candy only takes up 1/3rd of it. Nowadays I just skip the food, because what's the point?

[QUOTE=Dukov Traboski;42537905]I always just buy stuff from a convenience store or dollar store and just smuggle it in.[/QUOTE] Drove up to Sonic and hid it in a damn rolled up blanket.

[QUOTE=Wizards Court;42537847]RIP popcorn 15/10/2013[/QUOTE] god damn US and the stupid month/day/year format it took me like a solid minute to understand this post.

[QUOTE=gk99;42538551]Drove up to Sonic and hid it in a damn rolled up blanket.[/QUOTE] I walked into an AMC theater with Taco Bell once and nobody gave a shit. [editline]15th October 2013[/editline] [QUOTE=dwt110;42538677]god damn US and the stupid month/day/year format it took me like a solid minute to understand this post.[/QUOTE] ISO 8601 is the superior date format [IMG]http://imgs.xkcd.com/comics/iso_8601.png[/IMG]

My sister's allergic to corn, so she smuggles an alternative all the time.

I wonder if they'll ever release the data of the people that were handed a goddamn sugarcube before the movie started. I'd have spent the entire movie wondering why the hell I was handed a sugarcube, thus ruining my movie experience. That having been said, I think it's understandable - I'd be pretty put off the prospect of buying anything else if I just had to fork over an unnecessarily large amount of money just to have usually cheap popcorn in a dark room. Granted, I know full well that concession stands are probably the only way theaters earn money, but I'm fairly certain it's also a factor that plays into what encourages people to spend more/less.

I want popcorn now. [QUOTE=MS-DOS4;42538397]I usually finish my snacks before the film even starts. I swear theater candy is rigged, the box is big but the candy only takes up 1/3rd of it. Nowadays I just skip the food, because what's the point?[/QUOTE] I stopped buying movie theater concessions because they're overpriced.

[QUOTE=HeroicPillow;42537888]uh pretty sure my mouth doesn't do that am i broken??[/QUOTE] The news once again poorly explained something they don't know anything about. It doesn't happen like this, on the neural level, pathways which produce motor outputs of speech are activated when hearing/reading things, almost like a virtual simulation of us saying it (think about how when you read something you almost have a silent internal [I]'voice' [/I]which reads it. Some people [I]may [/I]go one step further and pronounce it if they don't know how it should sound due to it being spelled weird, being a novel word, etc etc.

[QUOTE=Valdor;42537860]make people to wait until the advertisements are over before they can get out of their seats to buy food and then cram themselves back into the theater and hope they didn't miss anything important in the movie yeah that'll work for the advertisers[/QUOTE] Fuck their shit, I'll just flail my jaw in a vague chewing fashion when the ads starts. What now, Corporate dogs?

[QUOTE=Dukov Traboski;42537905]I always just buy stuff from a convenience store or dollar store and just smuggle it in.[/QUOTE] Or if you're a mamas boy like me, you put the snacks in her purse.

[QUOTE=Kartoffel;42538717]My sister's allergic to corn, so she smuggles an alternative all the time.[/QUOTE] I love smuggling shit into the theater. I once brought an entire taco dinner in from the Mexican place across the street.

[QUOTE=Dukov Traboski;42537905]I always just buy stuff from a convenience store or dollar store and just smuggle it in.[/QUOTE] Don't the guards beat you down?

[QUOTE=Rangergxi;42539357]Don't the guards beat you down?[/QUOTE] What the fuck kind of theater do you go to?

I am one of the rare few who buy concessions at their overpriced value, and in addition bring my own shit (In theaters where it's allowed of course, har har.) to support my local venue. Concessions are what keep the place open, the ticket doesn't and never has. Advertising in theaters was always a joke, because it's known world over: Showtime is when the previews and advertisements start, five minutes later is the actual movie. [QUOTE=Mr. Someguy;42539409]What the fuck kind of theater do you go to?[/QUOTE] He goes to the ones that have big "XXX" signs on their front.

I once went into theater without eating or drinking anything.