• NPD preparing to track digital sales this year
    3 replies, posted
[url=http://www.gamesindustry.biz/articles/2013-07-02-npd-preparing-to-track-digital-sales-this-year][img]http://dl.dropboxusercontent.com/u/12875849/jotain/gamesindustrylogo.png[/img][/url] [quote]Digital sales are growing every year in the games business. Whether on consoles, PC or mobile, a large portion of industry sales do come from digital formats in 2013. The retail side of the business has been in decline, and because The NPD Group's monthly reports in the US don't offer any insight into POS (Point-of-Sale) digital data, the tracking firm has been feeling the heat. Gamasutra decided it would no longer report on NPD's monthly retail data, and the Entertainment Software Association called for more digital sales transparency at this year's E3. NPD hasn't been sitting idly by, twiddling its thumbs, however. David McQuillan, president of the Games group at NPD, spoke to GamesIndustry International recently about the progress his firm has been making towards the goal of offering a digital POS tracking service.[/quote] [quote]While that service is not yet available, NPD is looking to launch "quickly" because of the new consoles hitting the market this holiday season. "We fully realize that the market needs the same level of information for the digital categories as exists for the physical business today: SKU-level POS. The progress on that effort up until recently has been slow and frustrating at times, but today I am very happy to share that the pace of progress has changed recently. NPD has formed a leader panel to track digital POS sales of full game and add-on content downloads. It is an important and critical step toward that goal. Leader panels are often formed as a precursor to a formal launch of a POS tracking service," McQuillan said.[/quote] [quote]"Since hardware and accessories can't be sold digitally, we don't think digital will ever become bigger than physical retail sales at the total industry level. That said, if you're isolating content sales, we're already at the point where we estimate that digital sales of content are at par with new physical retail sales. Digital sales will continue to grow, but we also believe that we'll see a return to growth in new physical retail sales of content in 2014." [/quote]
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