[media]http://www.youtube.com/watch?v=YSbCnWe6e1o[/media]
[b]THE MAKING OF THE ARMY STRONG THEME SONG[/b]
Army Strong is inspired by the heart of the Army: The Soldier, according to Jonathan Cranin, creative director for McCann Worldgroup, the Army's marketing communications agency.
"Army Strong tested extremely well in research, garnering some of the most positive feedback among prospective Soldiers that the Army has seen in years. The feedback was that this campaign - this brand of strength - provided a powerful and distinctive insight into what the Army offers its Soldiers," Cranin added.
All uniformed Soldiers in the new ads are real Soldiers.
"No actor could ever authentically convey the power and intensity of an Army Strong Soldier," said Cranin. "That's why every Soldier featured in the new Army Strong advertising campaign is an actual Soldier. While the spots include leading-edge technology and equipment, the focus is on the experiences of Soldiers."
The ads were shot during 14 days of casting calls and in-person interviews with hundreds of Soldiers at Fort Riley, Kan,; Fort Lewis, Wash.; and Camp Pendleton, Ca. Soldiers appearing in the ads were chosen to best represent the careers, skills, experiences and cultural diversity that comprises today's Army, Cranin said.
The original musical score in the ads includes undertones from the 29-member Soldiers Chorus of the U.S. Army Field Band, and is work of Mark Isham. Mark Isham, born on September 7, 1951, was an American trumpeter, synthesist, and film composer. He works in a variety of genres, including jazz, electronic, and film. He was born in New York City, New York.
The ads were directed by Samuel Bayer, who has produced videos for such artists as Green Day, Rolling Stones, Aerosmith, Sheryl Crow and Metallica. He has also created advertising campaigns for Nike, Coke, Pepsi, Nissan, Lexus and Mountain Dew.
(Do [b]NOT[/b] post on this thread if you do not have anything positive to say.)
[QUOTE=US ARMY;27578800]
(Do [b]NOT[/b] post on this thread if you do not have anything positive to say.)[/QUOTE]
Quit doing this, dude. I don't like this "song" and I can say that.
I don't think a good way of promoting the US ARMY is being annoying on a forum for a Half-Life 2 mod.
what a fucking terrible song i was about to enlist but now.... fuck that this song sucks
My outfit [b]at least[/b] needs some fucking vibraslap... jesus christ.
I only really lurk here but what a shitcake song
They should have used:
[media]http://www.youtube.com/watch?v=FKnBDO6U_A0[/media]
also strictly speaking the music in the OP's video wasn't a song as there was no singing - it was a tune.
And "there's nothing stronger than the US Army" except for oh I don't know China
[QUOTE=CoolCorky;27582629].
And "there's nothing stronger than the US Army" except for oh I don't know China[/QUOTE]
there was a discussion in the "in the news" section about this, and how chinas low level technology would be obliterated more or less because they couldn't cover all their troops and 5 million troops are easy targets for air support, ect, ect.
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