• #SorryNotSorry - independent brewery, BrewDog, apologises for "not giving a shit" about breaking the
    17 replies, posted
[quote=Metro]A brewery has used sarcasm and swear words to publicly throw the gauntlet down to a drinks standards body.Independent complaints panel, Portman Group, found that trendy craft brewers, BrewDog PLC, encouraged anti social behaviour and binge-drinking while advertising its Dead Pony Club ale.[/quote] [img]http://www.brewdog.com/blog_images/0f9825dccdb1b63f61e3ca72058bba43_70717.jpeg[/img] [quote=BrewDog]Today the Portman Group has officially banned BrewDog's Dead Pony Club 3.8% ale. See [url]http://www.morningadvertiser.co.uk/Drinks-Brands-News/3.8-ABV-BrewDog-beer-falls-foul-of-the-Portman-Group[/url] On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling. Indeed, we are sorry for never giving a shit about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance. Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically. While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a shit about that, either. The Portman Group took objection to the phrase "rip it up down empty streets"? Mr Portman, you seem to like taking things literally. Can you please explain how something can be ‘anti-social’ if the streets are empty? Anti-social is defined as ‘contrary to the laws and customs of society, in a way that causes annoyance and disapproval in others.’ If the streets are empty, there are no ‘others’ to annoy. As for not agreeing with "we believe faster is better", well I think the archaic existence of the Portman Group proves just how bad "slow" can really be. Maybe they should try and catch up with the rest of the world instead of insulting the intelligence of consumers with such a thin veneer of impartiality. It is an embarrassing condemnation of the mega brewers who provide their funding, the same mega brewers whose pricing reaps havoc on society. Mr Portman, we'd be appreciative if you could now kindly save some trees and stop sending us meaningless letters. We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour.[/quote] [img]http://www.brewdog.com/uploaded_images8/rtm_1040_620.jpg[/img] source: [url]http://metro.co.uk/2014/04/29/excuse-my-french-brewery-offers-sarcastic-and-sweary-apology-for-breaking-rules-4713216/[/url] original post: [url]http://www.brewdog.com/blog-article/sorrynotsorry[/url]
Isn't this that really crap beer with the overly edgy message on the label?
[QUOTE=Nephilim;44686377]Isn't this that really crap beer with the overly edgy message on the label?[/QUOTE] [img]http://beerpulse.com/wp-content/uploads/2011/08/Bitch-Please-label-4.png[/img] Edgy...
Hah, Brewdog, the brand people hitting middle age cling to so they can still feel 'punk'. Their pubs are a bit depressing.
[QUOTE=Simples;44686415][img]http://beerpulse.com/wp-content/uploads/2011/08/Bitch-Please-label-4.png[/img] Edgy...[/QUOTE] You have to have spiky black hair and make up to drink this. [img]http://slodive.com/wp-content/uploads/2012/06/emo-hairstyles-for-guys/red-black-emo-guy-hair.jpg[/img]
[QUOTE=Fuxed;44686566]Hah, Brewdog, the brand people hitting middle age cling to so they can still feel 'punk'. Their pubs are a bit depressing.[/QUOTE] the one near me seems decent enough, never been though
I made the mistake of buying a sixer of their "Hardcore IPA", tasted not much better than PBR. Their beer is fucking awful, and so is their high opinion of themselves
I feel their message was pretty valid. Some regulatory bodies in the UK are, infant, terrible, and have ridiculous powers that stretch far beyond the levels they should. As for their drink, they should be allowed to display whatever they wish on the label, market it how they please and sell it to whoever they want - it should be up to the retailers and end customer to decide whether to stock or buy it.
How very big and clever they are.
Brewdog is pretty ok beer. I only care about the taste, not the company.
i actually like their beer couldn't care less for all their ethics and pr shit though
i thought this was dogfish head for a couple seconds which is im sure infinitely better [t]http://tiltingsuds.files.wordpress.com/2010/03/dscn0635.jpg[/t]
[QUOTE=Fuxed;44686566]Hah, Brewdog, the brand people hitting middle age cling to so they can still feel 'punk'. Their pubs are a bit depressing.[/QUOTE] i quite like the one in glasgow tbh
[QUOTE=BrickInHead;44690077]i thought this was dogfish head for a couple seconds which is im sure infinitely better [t]http://tiltingsuds.files.wordpress.com/2010/03/dscn0635.jpg[/t][/QUOTE] dogfish head all day
Their "beer" if you can bloody call it that tastes like horse piss and bad milk. [editline]1st May 2014[/editline] Dogfish Head is p. good, tho.
Enoucraging "Anit-Social behaviour" Uh, What is the problem with that? And besides I dont see it say "dont talk to people and go home and play video games instead"
[QUOTE=BrickInHead;44690077]i thought this was dogfish head for a couple seconds which is im sure infinitely better [t]http://tiltingsuds.files.wordpress.com/2010/03/dscn0635.jpg[/t][/QUOTE] Dogfish Head is [B]much[/B] better than BrewDog. BrewDog isn't bad, I just despise their attitude. It's all gimmicks and marketing and as said before they've got a MASSIVE ego.
I like Brewdog, there's one just 2 minutes walk from my flat. The bars/brands do feel like they are trying to be overly trendy, but the staff in there are always really nice, at least at the one near me they will let you sample beers before buying a pint (The girl behind the bar let us have sample glasses of 4-5 different beers the first time we went), got talking to the manager and he invited us to a backroom beer tasting session, was only 6-7 of us there and they pulled us each a pint of 5 expensive and wacky beers and gave us a talk through of the beer and background on its brewers. A lot of the beers they have on tap are extremely out there, we usually go in there when we fancy something different otherwise its down the local.
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