Time is money: Apple pays $21M for clock design, says report
18 replies, posted
[quote]
Apple shells out many millions of dollars to license the iconic Swiss clock-face design it apparently adapted for use in iOS 6, says a news agency report.
[IMG]http://asset2.cbsistatic.com/cnwk.1d/i/tim/2012/11/10/Screen_Shot_2012-09-20_at_12.38.57_PM.png[/IMG]
Quality Swiss-made timepieces don't come cheap. Just ask Apple.
The company shelled out a $21 million "lump sum" to license a clock-face design from the Swiss Federal Railway service, [URL="http://www.google.com/hostednews/afp/article/ALeqM5gDZ2GU-p39G5YagBJPagQWlciaxQ"]French news agency AFP[/URL] reported, citing a Swiss paper.
In September, the railway service, also known as SBB, [URL="http://news.cnet.com/8301-13579_3-57517054-37/apple-accused-of-ripping-off-famous-swiss-clock-design/"]objected to the clock-face design in iOS 6[/URL], saying it too closely resembled a trademarked design created in 1944 by SBB employee Hans Hilfiker and used in train stations throughout Switzerland.
Hilfiker's design has been honored by both the Museum of Modern Art in New York and the London Design Museum and has become a symbol of Swiss punctuality, according to the Swiss Federal Department of Foreign Affairs' [URL="http://www.swissworld.org/en/switzerland/swiss_specials/swiss_watches/the_swiss_railway_clock/"]swissworld site[/URL]. It's also licensed to [URL="http://www.mondaine.com/mondaine"]Mondaine[/URL], a Swiss watch manufacturer.
SBB [URL="http://news.cnet.com/8301-13579_3-57531232-37/apple-licenses-swiss-rail-clock-design/"]reached a licensing agreement with Apple[/URL] last month, but at the time, an SBB representative said the amount of the licensing fee and other details of the deal would remain confidential.
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Source: [URL]http://news.cnet.com/8301-13579_3-57548115-37/time-is-money-apple-pays-$21m-for-clock-design-says-report/[/URL]
It looks nice
21 mill on that? Do they just got cash to throw away or something?
[QUOTE=slbobo;38419365]21 mill on that? Do they just got cash to throw away or something?[/QUOTE]
Yes.
[QUOTE=Katsu;38419356]It looks nice[/QUOTE]
not a fan of that second hand..
I can guarantee, whenever I go to Switzerland by train, those clocks are fantastic.
When you're waiting on the platform, you can see them everywhere. They smoothly slide (they don't tick) for 59 seconds, and then with every passing minute, on the 60th second, they perform this fantastic, loud "CLICK" sound. It's very cathartic.
[QUOTE=slbobo;38419365]21 mill on that? Do they just got cash to throw away or something?[/QUOTE]
they have a massive surplus of money from iphone/ipod/itunes sales.
This is what you pay for when you buy any of their iOS devices
[QUOTE=deltasquid;38419385]I can guarantee, whenever I go to Switzerland by train, those clocks are fantastic.
When you're waiting on the platform, you can see them everywhere. They smoothly slide (they don't tick) for 59 seconds, and then with every passing minute, on the 60th second, they perform this fantastic, loud "CLICK" sound. It's very cathartic.[/QUOTE]
Fucking Swiss
2 years later Apple tries to sue Switzerland for use of their clock design.
[QUOTE=slbobo;38419365]21 mill on that? Do they just got cash to throw away or something?[/QUOTE]
The same as every apple costumer buying their shit
They only paid for it after the owner of the clock took them to court. Apple.
The news is late and I'm not trying to be a smartass.
What I don't get is, which part of the minute handle points at the correct number? The big dockoff circle or the tiny pointer?
[QUOTE=ZombieDawgs;38420330]What I don't get is, which part of the minute handle points at the correct number? The big dockoff circle or the tiny pointer?[/QUOTE]
This one is for the seconds.
[QUOTE=Stopper;38420156]The news is late and I'm not trying to be a smartass.[/QUOTE]
I thought so too
Old thread: [url]http://facepunch.com/showthread.php?t=1217849[/url]
This time they released how much Apple paid
[QUOTE=SonicXV;38420412]I thought so too
Old thread: [url]http://facepunch.com/showthread.php?t=1217849[/url]
This time they released how much Apple paid[/QUOTE]
Oh, I see. Well, I don't think it's that newsworthy, eh?
[QUOTE=SonicXV;38420412]I thought so too
Old thread: [url]http://facepunch.com/showthread.php?t=1217849[/url]
This time they released how much Apple paid[/QUOTE]
What a [I]mondaine[/I] detail.
[QUOTE=Lord_Schrotty;38420342]This one is for the seconds.[/QUOTE]
that one
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