Macca's - an Australian-made nickname up in lights for Australia Day - Polidicks

[img]http://resources2.news.com.au/cs/newscomau/v2/_shared/base/css/images/icons/homepage-title.png[/img] Source: [url]http://www.news.com.au/business/companies/maccas-an-australian-made-nickname-up-in-lights-for-our-national-day/story-fnda1bsz-1226549133843[/url] [table][tr][td][img]http://resources0.news.com.au/images/2013/01/07/1226549/132348-maccas.jpg[/img] [I]New Macca's signs being prepared for the branding changeover / Pic: Dominic Loneragan[/I][/td] [td][img]http://resources1.news.com.au/images/2013/01/07/1226549/132421-maccas.jpg[/img] [I]McDonald's Engadine staff (L-R) Daniel Antonjuk, 17, Nicola Dwarshuis, 20, Alissa Huigen, 19, Leisa Shields, 16 and Tiffani Huigen, 17 / Pic: Kristi Miller[/I][/td][/tr][/table] [quote][B]IT'S been their unofficial catch cry Down Under for decades.[/B] And in a world first, McDonald's is making its much-loved moniker "Macca's" official. The fast-food giant will change the signage on 13 selected outlets across the country in the lead up to Australia Day. First will be the franchise at Engadine, in Sydney's Sutherland Shire, which will don the new Macca's slogan from today. Chief marketing officer Mark Lollback said the move was a nod to the Australianism of the American takeaway. "We've been a part of Australia for over 40 years now and we're incredibly proud to embrace our 'Australian-only' nickname," Mr Lollback said. "What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us. "We've got restaurants right around the country joining in on this celebration of our Aussie nickname with Engadine in NSW and Kangaroo Point in Queensland kicking off the rollout today. "From Wednesday, Victoria will have stores with the new signage just before South Australia and Western Australia join the party on Thursday." In Sydney, the new signs will roll out at Brookvale, Bondi Beach, Gladesville, Glenmore Park and Thornleigh this week. [B]They will remain in place until February 4, when the traditional McDonald's signage will return.[/B] Bondi Beach store licensee Glen Simmons said the change was a fitting tribute to the Australian way of life. "My team at the Bondi Beach restaurant can't wait to see the new signs go up, we're extremely proud to be a part of the celebration of our Aussie nickname," he said. "We'll see the finished signs go up at our stores on Wednesday - it's going to be an exciting day for all of us." Mr Lollback said the company had launched a formal bid to have "Macca's" listed in the Macquarie Dictionary. McDonald's opened its first Australian store at Yagoona, in Sydney's southwest, in 1971 after a decade of success in the US.[/quote]

Be expecting it to change again for good if this yield's some sort of increase in sales... Sounds like a marketing test.

Over here (UK) people call it Maccie's

[QUOTE=smurfy;39131482]Over here (UK) people call it Maccie's[/QUOTE] Mickey D's here :v:

[QUOTE=smurfy;39131482]Over here (UK) people call it Maccie's[/QUOTE] when I was over there, I heard a group of chav's call it [I]"Maccy D"[/I]

Ronald McGoddamn Donald!

Macca's? Where?

McDicks for Canada Day

Everybody I know calls it 'Macca's'. It drives me up the wall.

Guess i should appreciate the fact that the most common used nickname for McDonalds in my area is [I]"the golden seagull"[/I]

[QUOTE=Daniel Smith;39134230]McDicks for Canada Day[/QUOTE] Whereabouts do you live? Because I live in Vancouver and everyone I know calls it McDicks :v:

Mickey D's or Mackie D's up here in bonnie Scotland. Or McDonald's, because that's what it's called.

It's Micky D's in the good old US of A.

It's McDonalds in England you guys are weird

[QUOTE=smurfy;39131482]Over here (UK) people call it Maccie's[/QUOTE] Silly northerner's, in the glorious southern homeland we call it Mc' D's

That's awesome, I hope this happens to the maccas down the road from my house. [editline]8th January 2013[/editline] btw for non-Aussies, we always put an 'a' or 'o' at the end of a name. For example, anyone with the name Barry is called Bazza.

[QUOTE=spazthemax;39134697]Whereabouts do you live? Because I live in Vancouver and everyone I know calls it McDicks :v:[/QUOTE] South Ontario, depends on the city. Torontonians call it McDicks, Bramptonites call it Mickey D's and Londoners call it greasy meaty heartattackies.

Am I the only person who just calls it: "McDonalds"?

In Sweden we call it "Donken"

hey we call it Maccas in New Zealand too bloody aussies always stealing everything

It's known as "MÃ¤kki" in Finland.

"Mercdernerlds," for the mouthbreathing WalMart crowd. [editline]7th January 2013[/editline] Probably won't see that on a sign, though.

[QUOTE=smurfy;39131482]Over here (UK) people call it Maccie's[/QUOTE] Maccy d's

I'm in Australia, I call it Chuck Donalds.

We just call it mac. I really don't get it though, why exactly was a name change needed? It was a nickname.

In Norway, a common slang word for McDonalds is "Mækkern/Maccern". I can see similarities.

I've heard it called Mc Donnies before.

I just say "mcdonalds" and i've never heard anyone call it anything else. You guys live in some strange places.

I calls it Maccy D but apparently that's chavy.

I have been alive for 20 years and i don't think I have once called it Mcdonalds, it's always been Maccas