Canadians will finally be able to watch Super Bowl commercials on TV starting with the 2016-2017 NFL - Polidicks

[url]http://www.theglobeandmail.com/report-on-business/industry-news/marketing/crtc-opens-door-for-us-super-bowl-ads-to-air-on-canadian-tv/article22696212/[/url] [quote=The Globe and Mail]On the eve of the Super Bowl, Canada’s broadcast regulator has announced that soon viewers will have no reason to complain about missing out on the flashy American big game ads. In the process, the Canadian Radio-television and Telecommunications Commission has fired a shot at a decades-old system that has propped up the broadcasters’ revenues – and provided for the production of Canadian programming. Starting with the Super Bowl in early 2017, broadcasters will be banned from using “simultaneous substitution” for the big game, CRTC chairman Jean-Pierre Blais said on Thursday. Known as “simsub,” this system allows networks such as CTV, City and Global to ask cable and satellite TV providers to swap in their own signals (and commercials) into American broadcasters’ feeds, when the same show airs at the same time. Because advertising prices are based on audience numbers, the guarantee that Canadian viewers won’t be lost to American channels generates between $250-million and $400-million in annual revenue, broadcasters have said. Regulations require that some of that money is used to fund Canadian programming.[/quote] Alternates: [url]https://www.techdirt.com/articles/20150129/10460129854/canadians-cant-watch-real-superbowl-commercials.shtml[/url] [url]http://www.wsj.com/articles/canadians-to-see-super-bowl-adsin-2017-1422570088[/url] Good riddance to this. IIRC the CRTC used to suggest YouTube as an alternative, but then you're at the whims of the advertisers' Content ID panels, where they could just limit viewing only to the US if they so choose. Simsubbing as a whole is bullshit, but it's good to see that the CRTC is getting their heads out of their asses in regards to the Super Bowl commercials to prevent people from buying rabbit ears (and a DTV box for some TVs) just to pick up the OTA signal from down south, where the CRTC can't touch those transmitters. As far as the cronies at Bell Media are concerned, they can go fuck themselves.

Now I can watch these infamous american superbowl halftime commercials everyone raves about. instead of a commercial for Interior Health Savings and that Veronica Mars is on tomorrow at 9.

Good, you guys can suffer the onslaught of endless commercials like the rest of us.

can someone explain to me why people [I]want[/I] to see ads

[QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] a lot of companies make ads JUST for the superbowl usually these are humorous in nature, although tbh they've been increasingly boring for the past few years

On the news here they were saying a 30 second ad cost $4.5 million. $150,000 a second.

[QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] Because literally all the world's money goes into making them so they actually turn out to be worth watching and or funny when compared to other advertising. My personal favorites are the car ads that have absolutely nothing to do with a car until it drives up for the last 10 seconds of the ad.

[QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] [media]http://www.youtube.com/watch?v=H7yZdOl_e_c[/media] sometimes they are good

CRTC is a joke, if they had their way we would only be able to watch canadian only television. [QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] these are the only ads worth looking at because they're well done

The ads have been going down in quality over the years but there's always a couple that are really good.

Oh joy. Congrats, neighbors to the north, now you can watch a bunch of cancer on your television between snippets of football! No sarcasm, either, I think the ads during the superbowl are televised cancer. It's a particularly sad state of affairs when you have people [i]more excited about the fucking ads than they are the game itself.[/i] [editline]1st February 2015[/editline] [QUOTE=ROFLBURGER;47054975]these are the only ads worth looking at because they're well done[/QUOTE] They're still ads. They're the worst kind of ads, too. They're televised cancer.

[QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] Same reason Old Spice became so popular [editline]1st February 2015[/editline] [QUOTE=TestECull;47055200]Oh joy. Congrats, neighbors to the north, now you can watch a bunch of cancer on your television between snippets of football! No sarcasm, either, I think the ads during the superbowl are televised cancer. It's a particularly sad state of affairs when you have people [i]more excited about the fucking ads than they are the game itself.[/i] [editline]1st February 2015[/editline] They're still ads. They're the worst kind of ads, too. They're televised cancer.[/QUOTE] I don't get what's so inherently [B]bad[/B] about them

still my favorite one: [media]http://www.youtube.com/watch?v=Ml54UuAoLSo[/media]

There was this cool Katy Perry concert and a bunch of above-average commercial slots on tonight, although you would have had to sit through some kind of sport event to see them.

Idk I'm still caught on the cliffhanger of that manulife man Our ads had suspense

[QUOTE=Jitterz;47054624]On the news here they were saying a 30 second ad cost $4.5 million. $[B]150,000 a second.[/B][/QUOTE] A Miller High Life ad from 2009 was literally one second. [media]http://www.youtube.com/watch?v=EaY7SVToYQQ[/media]

why is this such a big thing?

I'm guessing it's because it's a point in time where millions of viewers will be guaranteed, so a custom commercial in example would guaranteed be the first time seen by a lot, and as a lot other would too it'd built itself up, so people would discuss it more than usual afterwards gaining even more adwork.

[QUOTE=Mellowbloom;47053097]can someone explain to me why people [I]want[/I] to see ads[/QUOTE] The desire to be American.

[QUOTE=SIRIUS;47058623]why is this such a big thing?[/QUOTE] Super Bowl is almost guaranteed views for your ad. [I]Hundreds of millions of views[/I]. You pay a huge price, and compete with other companies to have the most remembered ad that day, and the price actually comes out to a bargain. [url]http://www.forbes.com/sites/jimpagels/2015/01/31/super-bowl-ad-rates-per-viewer-are-a-huge-bargain/[/url] It's gotten to the point in super bowl culture that the lucrative super bowl ad spots are expected by the public to be funny or otherwise more entertaining than regular ads. Therefore they get more and more hyped every year. This year, it even seemed that they were bleeding to timeslots outside of the super bowls running time. I saw a few a day in advanced at least. It's just like having ads tuned toward sports during the Olympics. It's guaranteed views, and guaranteed revenue. Some companies even purposely make their ads provocative and get them banned, making people want to look them up online. (PETA, GoDaddy, etc)