‘No make-up selfie’ trend helps Cancer Research UK raise £1million in 24 hours

[Crumpets]

[quote]The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie
Cancer Research UK told The Telegraph that it received almost a million unexpected donations yesterday, most of which came in via text message.[/quote]

[url]http://www.telegraph.co.uk/women/womens-health/10710519/No-make-up-selfie-trend-helps-cancer-research-charity-raise-1million-in-24-hours.html[/url]

This stuff has been all over fb the past couple of days, had no idea it was actually working but it was probably naive of me to think that, wow

[Revanold]

They could also save money on makeup removal wipes and just donate money ??????

It's a nice idea, my mom's had cancer twice and I have lost many family members to it so of course I do fully support this, however a lot of girls I see on my facebook are fishing for compliments not only for uploading a makeupless photo but also bragging that they donated to charity

[lapsus_]

[QUOTE=Revanold;44302809] however a lot of girls I see on my facebook are fishing for compliments not only for uploading a makeupless photo but also bragging that they donated to charity[/QUOTE]

They get their attenctions, CancerResearchUK gets their money. win-win

[Buck.]

I actually donated, I saw so many girls on my feed do it, I would feel bad not to. Besides its more like no make up selfie nominations, they publicly call for their friends to do it. It kinda became a fad that's actually cool, because well... You can't say anything bad about raising money for a good cause. They aren't really spreading cancer awareness, just raising money for cancer charity.