• Ubisoft marketer Tony Key: "We want to make $60 customers $200 customers"
    75 replies, posted
[media]http://www.youtube.com/watch?v=fY5L95BOQTg[/media] Remember, $200 customers throigh DLC and microtransactions [B]HAS[/B] to happen! Jesus christ this year has been nothing but a mess for ubisoft.
Or you could not, and just be content with a large bunch of $60 customers as opposed to only a few $200 customers and a whole bunch of scorned former fans who have finally given up on you.
Y'know at this point it would probably be best for Ubisoft to just stop talking because every time they open their mouths they just fuck their PR harder :v:
BUT THE CUSTOMERS WANT IT BECAUSE THEY BUY IT.
Seems more likely that they'll get one $200 customer and then four (thousand) people that obtain it via that one customer.
Do these guys even listen to half the shit they are saying? Its shit like this that made me give up on Assassin's Creed as a franchise.
Guess this means a small break for EA as worst company of the year.
[QUOTE=Aide;45711186]BUT THE CUSTOMERS WANT IT BECAUSE THEY BUY IT.[/QUOTE] It doesn't help that the DLC is usually announced on the same day [U]THE GAME IS ANNOUNCED[/U] (See Far Cry 4, Assassins creed Unity, etc)
[QUOTE=Daemon White;45711397]Guess this means a small break for EA as worst company of the year.[/QUOTE] EA has been listening to criticism and changing. People need to stop being blind to the impact we can choose to have on these companies.
I'm a $0 customer. Fuck off, Ubisoft.
what a coincidence, I too want to make myself, a $60 customer into a $00 customer! oh wait, you're saying I'm missing a digit on that figure? that can't be right.
It's like since 2007 all the AAA publishers are just jostling to be the worst company. First Activision makes expensive low quality tie-ins and exploits Franchises, then Ubisoft comes out of left field and introduces always online DRM, to which EA then barges in and decides that it should do both and while they're at it charge for online play, introduce expensive DLCs and try and develop F2P games with expensive Pay to Win models. Ubisoft, not liking that EA is trying to out-extort their customers, decide to do all of the above and introduce Micro-transactions into full priced games. While at the same time as all of this is happening all 3 of them are competing to raise game prices as high as possible.
[QUOTE=The mouse;45711581]It's like since 2007 all the AAA publishers are just jostling to be the worst company. First Activision makes expensive low quality tie-ins and exploits Franchises, then Ubisoft comes out of left field and introduces always online DRM, to which EA then barges in and decides that it should do both and while they're at it charge for online play, introduce expensive DLCs and try and develop F2P games with expensive Pay to Win models. Ubisoft, not liking that EA is trying to out-extort their customers, decide to do all of the above and introduce Micro-transactions into full priced games. While at the same time as all of this is happening all 3 of them are competing to raise game prices as high as possible.[/QUOTE] Because we showed them we'd buy it anyways.
Last Ubisoft game I bought was in.. 2008 with Rainbow Six Vegas 2. Even that was a disappointment
I sort of understand that someone in marketing would be so disconnected from the userbase and the thing they're selling that they believe that instead of selling videogames, they're selling "those brands people love" and that someone who plays <game> must LOVE the franchise, so they'll LOVE to pay for DLC and microtransactions, and non-game things like movies and TV shows in the same universe. We like [I]videogames[/I], ubisoft. Give us more[I] videogames.[/I] Get a $180 customer by selling them three videogames instead of a single one and a ton of shit they don't want on top of it.
[QUOTE=Daemon White;45711397]Guess this means a small break for EA as worst company of the year.[/QUOTE] Yea. Ubisoft will take there place as King.
Train Simulator tier microtransactions
Employee of game publisher says thing all publishers want to do. News at 11. I still don't get why this upsets people, the dude is right on. Nobody wants to accept that additional content is absolutely neccessary now. When your $500 million game doesn't make back costs people lose their jobs. With the new hardware pushing mpm / development costs even higher base sales don't cut it anymore. PSN's multiplayer is behind a paywall now for a reason. [B]e:[/B] I mean, shit, even [I]outsourcing [/I]costs are increasing in China. WB is shitting themselves now because of that.
Ubisoft will die one day.
See shit like this is really getting me out of gaming :(
Absolutely disgusting how he's able to say that with such a straight face.
I am a $200 customer over the course of 2-3 years for the Assassin's Creed franchise. That should be enough.
This is exactly what Valve does except they're better at hiding it :v:
[QUOTE=MaxOfS2D;45713419]This is exactly what Valve does except they're better at hiding it :v:[/QUOTE] But Valve makes games where they're perfectly playable without spending a dime. The community placed the value on the knives in CS:GO and the earbuds in TF2.
[QUOTE=Super Muffin;45712599]Employee of game publisher says thing all publishers want to do. News at 11. I still don't get why this upsets people, the dude is right on. Nobody wants to accept that additional content is absolutely neccessary now. When your $500 million game doesn't make back costs people lose their jobs. With the new hardware pushing mpm / development costs even higher base sales don't cut it anymore. PSN's multiplayer is behind a paywall now for a reason. [B]e:[/B] I mean, shit, even [I]outsourcing [/I]costs are increasing in China. WB is shitting themselves now because of that.[/QUOTE] no. i have to have my cheap video games. when a studio closes it is their fault for making bad video games. shows them right, if only they had listened to me, the internet poster.
The problem isn't 100% the fault of people buying anything, even if it has microtransactions out the ass. At least a significant chunk of the problem is that pretty much every publisher pulling this kind of bullshit is tacking it onto sequels in very-popular and well-liked franchises. People like a franchise and its sequels, so they'll buy Dead Space 7 or Assassin's Creed: Gamemaker Pro just because it's the next one in the lineup, completely ignoring the obnoxious crap parasitically-attached to the game in all but the worst cases. People blindly buying whatever without checking/having impulse control is indeed the heart of the problem, but the publishers using their most-loved franchises as testing grounds for the most awful business plans isn't helping matters. If this kind of thing was tested on new franchises/one-off games only, it'd have noticeably less success, even if it still had plenty of takers.
[QUOTE=Korova;45713433]But Valve makes games where they're perfectly playable without spending a dime.[/QUOTE] And so is every Ubisoft game. Though it's amazing how he can just mention microtransactions like it's perfectly ok and as if everyone loves them.
The way this guy is talking makes him sound like he's talking out of his ass.
[QUOTE=Jays2Kings;45713558]And so is every Ubisoft game. Though it's amazing how he can just mention microtransactions like it's perfectly ok and as if everyone loves them.[/QUOTE] all ubisoft games with microtransactions have some kind of fucking senseless grind for materials or they sell you the ability to just skip the game.
[QUOTE=Jays2Kings;45713558]And so is every Ubisoft game. Though it's amazing how he can just mention microtransactions like it's perfectly ok and as if everyone loves them.[/QUOTE] But they aren't. The paid DLC is splitting up the community, the unlocks are often unachievable without a hundred hours of grinding and they give a competitive advantage to the player. TF2/DotA2/CS:GO are completely balanced from the start. If there is paid DLC like the Operation ____ passes, those go free once the season is up. Also the Operation ____ passes are cool because they pay the devs of the map for making them.
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