Get out of my head! BMW Uses a Commercial to Burn Their Logo into Your Eye - Polidicks

[url=http://gizmodo.com/5714934/bmw-uses-a-commercial-to-burn-their-logo-into-your-eye]Source[/url] [release][media]http://www.youtube.com/watch?v=GR_vDq2iXJ4[/media] How does a person remember ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they still saw the letters: BMW. The video explains that the effect it's akin to staring at the sun for too long, when you close your eyes, you can still sorta see a spot there (or go blind). BMW used that to their advantage, flashing a bright screen during their commercial that included a cutout of the letters BMW, so when the audience was instructed to close their eyes, they saw BMW projected against their eyelids. It's creative advertising (and they say it was harmless) and the focus group seemed mightily impressed with the effect. It tied into the commercial quite nicely too, check out how it was done in the video above (though the flash effect doesn't work over YouTube). [[url=http://www.wired.com/gadgetlab/2010/12/flash-ad-bmw-burns-logo-onto-cinema-goers-eyes/]Wired[/url]][/release] Well played, BMW. Real nice. :golfclap: But thank Zeus we have [url=http://eyebleach.com/]Eyebleach[/url] :q:

Harmless for you, not so harmless for your wallet.

Why don't we just stamp advertisements all over our bodies with a branding iron and save them the trouble.

Subliminal advertising: because you don't realise your consumers only buy your product as a status symbol anyway.

I didn't get the flash, maybe I blinked at the wrong time.

[QUOTE=MrEndangered;26806371]Why don't we just stamp advertisements all over our bodies with a branding iron and save them the trouble.[/QUOTE] gee i dunno, maybe branding irons are painful and permanent?

Only rich people buy BMWs.

That's actually pretty cool.

[quote=alvaldi;26806498]i didn't get the flash, maybe i blinked at the wrong time.[/quote] RFTA! /c

[QUOTE=macacan;26806422]Subliminal advertising: because you don't realise your consumers only buy your product as a status symbol anyway.[/QUOTE] I, for one, welcome our new BMW overlords.

[QUOTE=Alvaldi;26806498]I didn't get the flash, maybe I blinked at the wrong time.[/QUOTE] Won't work on youtube.

[QUOTE=Alvaldi;26806498]I didn't get the flash, maybe I blinked at the wrong time.[/QUOTE] [quote](though the flash effect doesn't work over YouTube).[/quote]

[QUOTE=Alvaldi;26806498]I didn't get the flash, maybe I blinked at the wrong time.[/QUOTE] Are you that daft?

That's nice and all, but the number of customers that would reach in comparison of just a loud commercial with the BMW logo on it is small Very very small

Well obviously it won't work on your computer, your monitor is not a projector. Even if it is, you're not looking into the light, are you?

"It's inside you." Very... Strangely creepy, the subtlety I mean :ohdear:

[QUOTE=Dlaor-guy;26806549]Only rich people buy BMWs.[/QUOTE] Not really, they don't cost that much. Also it kind of sounds like you say it as if it's a bad thing that they are priced higher.

[QUOTE=macacan;26806422]Subliminal advertising: because you don't realise your consumers only buy your product as a status symbol anyway.[/QUOTE] It's not subliminal advertising. If they weren't aware they were viewing a commercial for a product; it would be, but they aren't.

I was so excited and hoping that it would work with the Youtube video and then closed my eyes and just went AWWWWWWWWWWWWWWW

I'd be angry as hell.

[QUOTE=Eudoxia;26807276]"It's inside you." Very... Strangely creepy, the subtlety I mean :ohdear:[/QUOTE] that's hot

This gives me an idea. I'm going to get a cardboard cutout of my name and a portable flash device for a camera and flash it at girls.

[QUOTE=Master117;26807738]This gives me an idea. I'm going to get a cardboard cutout of my name and a portable flash device for a camera and flash it at girls.[/QUOTE] Good idea, then they'll know who to avoid :haw:

It's obviously a good ideato blind those who pay attention to your VISUAL media ads.

I wonder if they had to sign consent forms.

Probably a lightly paid test group, probably recruited from a local university.

[QUOTE=Dlaor-guy;26806549]Only rich people buy BMWs.[/QUOTE] You're an idiot. BMW is a relatively affordable car line.

Something like this maybe [img_thumb]http://farm4.static.flickr.com/3109/3212994888_252eaaca5d.jpg[/img_thumb] Ignore "Diabeetus"

[QUOTE=Dlaor-guy;26806549]Only rich people buy BMWs.[/QUOTE] They're very well made cars, and they're not that expensive. I don't see the problem here.

[img]http://knowyourmeme.com/i/2144/original/fry.jpg?1241737701[/img] so how long till dream-mercials