Trump's campaign expenses double, although with few television ads or boosted payroll

[fog]

[QUOTE]WASHINGTON - Donald Trump's campaign expenses more than doubled last month, even as the Republican presidential nominee held his payroll to about 70 employees, aired zero television advertisements and undertook no significant operational buildout across the country.Instead, about half of the campaign's $18.5 million in spending was vacuumed up by Giles-Parscale, a web design and marketing firm new to national politics, Federal Election Commission filings show. It's a crossover vendor from Trump's real estate organization.

The campaign paid Giles-Parscale $8.4 million in July, about twice what the San Antonio firm had collected from it over the course of the preceding year. Brad Parscale, the president, is the campaign's director of digital marketing.
The big expense came as Trump put a new emphasis on online fundraising, after paying for his primary run mostly out of his own pocket.

...
In addition to being ahead of Trump in polls in key states, Clinton has maintained a staff of about 700 for months, opened up offices across the country and already spent $67 million on general election ads. Trump put out his first ads days ago, spending $5 million to air them in Florida, Ohio, Pennsylvania and North Carolina.
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[URL]http://www.newsday.com/news/nation/donald-trump-s-campaign-expenses-double-but-no-tv-ads-or-payroll-boost-1.12205721[/URL]

Managing a business =/= managing a campaign i suppose

bonus source [url]http://www.nytimes.com/aponline/2016/08/21/us/politics/ap-us-campaign-2016-trump-money.html?_r=0[/url]

[Croatsky]

Considering US presidential campaigning can spend over 1 billion dollars, 18.5 million dollars is almost like spending pennies in comparison.