Obama's and Lance Armstrong's PR experts to brand Israel

[Sporkfire]

[quote]Marketing agency that promoted Obama, Lance Armstrong to help Israel win over US youth
Itamar Eichner
Published: 09.27.10, 12:06 / Israel News

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After creating US President Barack Obama's successful online campaign and introducing Lance Armstrong's yellow wristbands to the world, American marketing agency SS+K faces a new challenge – branding the State of Israel among American youths.

The company has been hired in order to come up with various marketing schemes for diverse target audiences, and also to provide general guidelines for an Israeli public relations campaign in the United States.

The agency had been paid a $250,000 fee for its work.

The company's executives met Deputy Foreign Minister Daniel Ayalon in New York over the weekend and presented him with their efforts so far.

SS+K specializes in online marketing and operates primarily within social networks. It is responsible for President Obama's online presidential campaign and first lady Michel Obama's healthy food campaign to fight child obesity.

More than 80 million units of their LIVESTRONG yellow wristbands, which were created together with road racing cyclist Lance Armstrong and sportswear giant Nike, were sold to raise cancer awareness.

The campaign was initiated by the Conference of Presidents of Major American Jewish Organizations and Brand Israel, a Jewish-American organization using the services of marketing experts.[/quote]

[img]http://goyami.corante.com/archives/livestrong.jpg[/img]
[img]http://www.yourholylandstore.com/images/acc309_support_israel_rubber_bracelet.jpg[/img]

I wonder how they're going to do this. Live strong? Oppress strong? I don't know. Good ole' PR when the times get tough.
[url]http://www.ynetnews.com/articles/0,7340,L-3960639,00.html[/url]

[s0beit]

Oh good, I haven't been brainwashed recently.

[CabooseRvB]

Where's a site where I can customize those arm bands?

I want one that says [b]Palestine[/b]

[DOG-GY]

isreal is horrible if you didnt know ok

[-Chief-]

I want a North Korea one. :v:

[privatesmily]

*Israel is super cool and we should all appreciate it!!!

paid for by SS+K

[Jund]

I'm going to join my school's Jew club in October

Does that count?

[ZekeTwo]

I fully support this as well as the JIDF

[POLOPOZOZO]

This seems like a very insignificant thing to get angry about but ok bros let's rage.

[janky]

5 bucks says they're going to say "Shalom" or something.