Rejected EU Remain posters revealed as ad agencies criticise the way the campaign was run - Polidicks

[url]https://www.theguardian.com/media/2016/jul/01/rejected-remain-campaign-posters-revealed-by-ad-agencies[/url] [quote]They are the remain campaign billboards that never were. Adverts put forward by agencies working for Britain Stronger in Europe – and subsequently rejected by campaign chiefs – began to emerge on Thursday as the referendum postmortem gathered pace. Agency chiefs criticised the remain campaign for a lack of focus and leadership. The images included work from agencies Saatchi & Saatchi and M&C Saatchi, two of the companies working for the remain campaign.[/quote] [url]http://www.campaignlive.co.uk/article/agencies-anger-failure-stronger-campaign/1400533[/url] [quote]Certainly, the whole campaigning machine was against them. For starters, there was no definitive lead agency until M&C Saatchi was appointed in early May. Then, every Friday, the Stronger In communications committee would visit each ally agency in turn looking for ideas. The result was a series of disjointed executions, many of which were approved and then pulled at the eleventh hour. But, without doubt, one of the key problems was that the Remain camp was determined to take a negative stance. MacLennan says his agency was clear on the need for a positive message. "We said don’t try to cower people into submission – encourage them to see the positives," he insists. "We came up with a strategy based around ‘Don’t leave it, lead it’ but they didn’t run with it." James Murphy, chief executive of Adam & Eve/DDB, says his agency had also wanted to focus on positive messaging, presenting Remain as offering the best of both worlds (inside the EU but with special status): "But that didn’t fit with the prevailing feeling in the camp that the Scottish referrendum and the general election had been won by emphasising risk." So counter to the agencies’ recommendations, Project Fear became the linchpin of what was a confused and disparate strategy. While the Leave campaigners were able to talk up all the good things about quitting the EU, Stronger In’s agenda was almost unrelentingly negative and undynamic.[/quote] Some of the agencies' rejected proposals included a more positive direction for the campaign: [t]http://i.imgur.com/q471HZL.jpg[/t] As well as more negative: [t]http://i.imgur.com/ZqdIOwj.jpg[/t] And more weird: [t]http://i.imgur.com/hpq6LoO.jpg[/t] And nicer looking: [t]http://i.imgur.com/CVxbm3t.jpg[/t] More of them [url=http://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625]can be seen here[/url]

That first one might have worked.

Surprise surprise, talking down to people doesn't work

[IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/CHI3.jpg[/IMG] :wavey: Walking on a fine line there but painfully true, likely doesn't help it looks like it was made using memegenerator.

[QUOTE=Reagy;50629299][IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/CHI3.jpg[/IMG] :wavey: Walking on a fine line there but painfully true, likely doesn't help it looks like it was made using memegenerator.[/QUOTE] Less cringeworthy than one of the ads that they actually used [media]https://www.youtube.com/watch?v=XE8y4N_-ksw[/media]

If both grenade posters were combined into one poster, it would have been very effective for spreading the message. Short and to the point. [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved2MCSaatchi.jpg[/IMG] [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved3MCSaatchi.jpg[/IMG]

That first one is a bit insulting to the rest of the EU tbh.

[QUOTE=Kljunas;50629354]That first one is a bit insulting to the rest of the EU tbh.[/QUOTE] It's trying to encourage UK voters.

[QUOTE=Kljunas;50629354]That first one is a bit insulting to the rest of the EU tbh.[/QUOTE] Why? If you're upset with how your group is running, you can try to take charge and try to lead it out of the shit you think it's in. And anybody can be a leader - there can be multiple leaders.

[QUOTE=Kljunas;50629354]That first one is a bit insulting to the rest of the EU tbh.[/QUOTE] I know a lot of people who voted leave due to feeling that the EU isn't democratic enough and is riddled with other issues. By remaining in the EU, the UK still has a voice to try and fix these issues.

[QUOTE=Reagy;50629299][IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/CHI3.jpg[/IMG] :wavey: Walking on a fine line there but painfully true, likely doesn't help it looks like it was made using memegenerator.[/QUOTE] people act as if this is the first time when a demographic turns an election out of their favor guess what there are many demographics which swings every vote ever women and immigrants for socialism and welfare middle aged men for free market and property rights young people for free university suddenly this election is supposed to be different because its the fault of the older generation? id make a caption myself with a bunch of acne filled 15 years olds saying "OTHER PEOPLE PAYING FOR ME IS NOT MY PROBLEM AT THIS MOMENT FREE UNIVERSITY & OPEN BORDERS FOR EVERYONE"

I kinda like the hippo wearing the Italian boot.

[QUOTE=Lone_Star94;50629309]If both grenade posters were combined into one poster, it would have been very effective for spreading the message. Short and to the point. [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved2MCSaatchi.jpg[/IMG] [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved3MCSaatchi.jpg[/IMG][/QUOTE] I don't think having the campaign slogan of "Don't Pull Out" is necessarily appropriate but okay.

Hey, it's brainstorming. Everything goes.

Remain's message making the UK seem like a small irrelevant country is questionable.

[IMG]https://pbs.twimg.com/media/ClV_x1uWIAATZcT.jpg[/IMG] This was run as a full page ad in Daily Mail, and while I'm not sure how effective it was, at least the central motif wasn't death or Hitler.

[QUOTE=Kentz;50629409]people act as if this is the first time when a demographic turns an election out of their favor guess what there are many demographics which swings every vote ever women and immigrants for socialism and welfare middle aged men for free market and property rights young people for free university suddenly this election is supposed to be different because its the fault of the older generation? id make a caption myself with a bunch of acne filled 15 years olds saying "OTHER PEOPLE PAYING FOR ME IS NOT MY PROBLEM AT THIS MOMENT FREE UNIVERSITY & OPEN BORDERS FOR EVERYONE"[/QUOTE] How would 15 year olds even vote? If you want to talk down to everyone fine but to really act like this is a positive outcome for democracy is wrong. I think the referendum as a whole was a failed use of democracy, either side won and id still think that because 49% of people shouldn't be forced to do what 51% want in any event no matter what I personally think. That's bad democracy

[QUOTE=Kentz;50629409]people act as if this is the first time when a demographic turns an election out of their favor guess what there are many demographics which swings every vote ever women and immigrants for socialism and welfare middle aged men for free market and property rights young people for free university suddenly this election is supposed to be different because its the fault of the older generation? id make a caption myself with a bunch of acne filled 15 years olds saying "OTHER PEOPLE PAYING FOR ME IS NOT MY PROBLEM AT THIS MOMENT FREE UNIVERSITY & OPEN BORDERS FOR EVERYONE"[/QUOTE] but the thing is, this time it is true. the younger generation by majority voted to stay - we're the ones this decision is going to affect most. we wanted to stay, but due to an aging population and a large number of xenophobic, racist, middle aged or older people outnumbered the younger vote. by the time that the long term effects of the british exit from the EU become apparent, majority of the older voters that took us out will be retired, or dead. we're going to have to deal with the issues this brings up, and we didn't want them.

[QUOTE=dcalde78;50629505]but the thing is, this time it is true. the younger generation by majority voted to stay - we're the ones this decision is going to affect most. we wanted to stay, but due to an aging population and a large number of xenophobic, racist, middle aged or older people outnumbered the younger vote. by the time that the long term effects of the british exit from the EU become apparent, majority of the older voters that took us out will be retired, or dead. we're going to have to deal with the issues this brings up, and we didn't want them.[/QUOTE] so basically its an argument that voting sucks?

Something something don't pull out sex joke. God dammed propaganda ehy?

The only good ones out of these would have been the "Lead it" and the grenade ones. The others are too easy to punch holes into from an argumentative standpoint.

[QUOTE=Kentz;50629595]so basically its an argument that voting sucks?[/QUOTE] No it's an argument against the structure of a referendum like this. Not all exercises of democracy are equally democratic. That has been clearly explained I believe

[QUOTE=HumanAbyss;50630024]No it's an argument against the structure of a referendum like this. [B]Not all exercises of democracy are equally democratic.[/B] That has been clearly explained I believe[/QUOTE] why? and what principle decides this

[QUOTE=Kecske;50629493][IMG]https://pbs.twimg.com/media/ClV_x1uWIAATZcT.jpg[/IMG] This was run as a full page ad in Daily Mail, and while I'm not sure how effective it was, at least the central motif wasn't death or Hitler.[/QUOTE] Wasn't the mail majorly anti-EU? Saying that Hungary, IE; dirty eastern European job-stealing slavs to the average mail reader, want the EU to stay seems like a very strong argument to leave in that demographic.

[QUOTE=Kentz;50630059]why? and what principle decides this[/QUOTE] How is a 51-49 consensus equal to 60-40 or 70-30? That's basic math that those aren't equal values. As a result they're inequal expressions of democracy. When the difference is that small, any massive change based upon it is going to be seen as unequal. Yes someone always loses. It's a better representation of democracy to have a larger amount of the people behind a massive action than just a small distinction between the two camps.

Snip

[QUOTE=Helix Snake;50630185]If that was an ad by the Remain campaign, I think an argument for sabotage could be made. There's no way that whoever is responsible for putting that ad in the Daily Mail didn't know what they were doing.[/QUOTE] Looks like it was the Hungarian embassy's doing, and Hungary was, as everyone with half a brain, certainly pro-remain. Could be they asked all the newspapers to run it, and the Daily Mail just decided to ran it because they saw an opportunity.

[QUOTE=Lone_Star94;50629309]If both grenade posters were combined into one poster, it would have been very effective for spreading the message. Short and to the point. [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved2MCSaatchi.jpg[/IMG] [IMG]http://offlinehbpl.hbpl.co.uk/news/OMC/richedit/Unapproved3MCSaatchi.jpg[/IMG][/QUOTE] Is that true though? I always thought you could put the pin back in a grenade as long as you didn't let go of the squeezy part. Videogames have mislead me.

[QUOTE=Ardosos;50630233]Is that true though? I always thought you could put the pin back in a grenade as long as you didn't let go of the squeezy part. Videogames have mislead me.[/QUOTE] You can probably put the pin back on to keep the spoon (squeezy bit) from popping off when you let go, but it most certainly won't stay on for long; since the part that keeps the pin from rattling out at random would be broken in the first pull.

[QUOTE=iggy650;50629419]I don't think having the campaign slogan of "Don't Pull Out" is necessarily appropriate but okay.[/QUOTE] according to my mom, it doesn't work