[QUOTE]Wix.com has made another acquisition to build out the tools that it provides to users to build and administer websites: it has acquired DeviantArt, an online community for artists, designers and art/design enthusiasts with some 325 million individual pieces of original art and more than 40 million registered members, for $36 million in cash, including $3 million of assumed liabilities.
Wix said that it will continue to operate DeviantArt as a standalone site, but it will also use it to boost its own business in a couple of ways.
First, DeviantArt users will get access to Wix’s web design tools to build out more dynamic online presences. These tools do not only cover design, but commerce and other features for running businesses online.
That’s another area that Wix has been expanding: just last month the company acquired Flok, a provider of mobile CRM and loyalty services, to expand Wix’s mobile commerce offerings.
Second, Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building.[/QUOTE]
[url]https://techcrunch.com/2017/02/23/website-builder-wix-acquires-art-community-deviantart-for-36m/[/url]
[quote]First, DeviantArt users will get access to Wix’s web design tools to build out more dynamic online presences. These tools do not only cover design, but commerce and other features for running businesses online.[/quote]
Does this mean something along the lines of customizable profiles?
Huh I imagined Deviantart would be worth more.
$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
Yeah but you have to take in to account the damage caused by vast quantities of farting sonic porn.
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
I don't think they'd wanna pay more to host scooby doo inflation diaper fetish art
all those sonic OC's must run cheap for the site to be worth $36 million
Maybe Wix is just into that sort of thing.
[editline]23rd February 2017[/editline]
Not that there's anything wrong with that.
[quote]an online community for artists, designers and art/design enthusiasts with some 320 million individual pieces of low-brow art and more than 38 million registered children[/quote]
Not gonna lie there is some truly good artists and submissions there but man, so much of the site is septic, including the shit they push on you to pay for a premium membership.
[QUOTE=Exploders;51865650]Huh I imagined Deviantart would be worth more.[/QUOTE]
You gotta take inflation into account.
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
[/QUOTE]
They don't call it Deviant Art for nothing, you know.
I see the site quality reflects on its price.
[QUOTE=pentium;51865697]Not gonna lie there is some truly good artists and submissions there but man, so much of the site is septic, including the shit they push on you to pay for a premium membership.[/QUOTE]
there's a very good saying about deviantart that i heard before in a video (it might have been welcome to deviantart, i don't remember) it says something along the lines of: deviantart makes you feel like shit because one half makes art so good that it makes you feel like shit knowing that you will never be that good, and the other half makes fetish art so nasty that it makes you feel like shit knowing you are the same species as the person who made that art.
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
I still use DeviantArt, partially out of force-of-habit but also because I like that it has a consistent "gallery" function (unlike tumblr's more vague "tagged #my art"), but it's definitely a holdout from the older blogger/livejournal days of social media. They've made some vague attempts to modernize with tagging and status updates, and although I don't think it's going to die anytime soon it definitely doesn't have that immediacy or quickness that is more popular in today's image-sharing social media sites.
dA has the history to still be a thing, but at the same time its history largely stigmatizes it from being better. Other sites like artstation have become more standard for people who consider themselves professionals (or aspiring) because it's a site chock full of sharp professional art industry work
dA however is known by most people for being a cool place a lot of artists can upload whatever they want when they're 12 and have an odd fascination with yoshi if he was an overinflated pool toy
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
Wasn't Tumblr like, not worth it at all though? Like they overpaid for a site that makes no money?
[QUOTE=Exploders;51865650]Huh I imagined Deviantart would be worth more.[/QUOTE]
I wouldn't pay more than 20 dollars for deviantart
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
Current size matters little and history even less, the potential growth is the key. DA has been around for 17 years now apparently and investors doesn't seem to think it will really expand further.
[QUOTE=DatHarry;51865654]$36m seems kinda low for a website with such a huge history and userbase.
tumblr went for $990m in 2013 and Google's always acquiring new websites and products for outrageous numbers like $500m.
maybe it's more past it's prime than i thought.[/QUOTE]
I don't think a lot of people are super in to deviantart anymore.
Like it's a part of web culture and all but all the artists I know just use Tumblr these days.
Maybe they can make it less [url=http://i.imgur.com/exn1jKV.jpg]of[/url] [url=http://i.imgur.com/ZSMSaam.jpg]a[/url] [url=http://i.imgur.com/Zd9Mv6h.jpg]cesspool[/url].
[editline]24th February 2017[/editline]
and that's just from the front page right now
[QUOTE=Keychain;51865926]Wasn't Tumblr like, not worth it at all though? Like they overpaid for a site that makes no money?[/QUOTE]
yeah they bought into it without much thought about the revenue generation, which is why we've seen so many different iterations of desperate advertising
lately I'm sure you've noticed it's 100% either advertisements for shitty mobile games or raw unadulterated clickbait
[img]http://68.media.tumblr.com/0bb94b08ad633bec2f3a7389cc171c22/tumblr_oghv40OuRT1u5zzzmo1_1280.png[/img]
[QUOTE=dai;51866036]yeah they bought into it without much thought about the revenue generation, which is why we've seen so many different iterations of desperate advertising
lately I'm sure you've noticed it's 100% either advertisements for shitty mobile games or raw unadulterated clickbait
[img]http://68.media.tumblr.com/0bb94b08ad633bec2f3a7389cc171c22/tumblr_oghv40OuRT1u5zzzmo1_1280.png[/img][/QUOTE]
Every ad I've seen on tumblr keeps getting weirder and weirder.
Odd perspective, but imagine if they bought it then adjusted the EULA such that users' IP under the changed ownership of the website allowing Wix to use DA assets without recourse to further the graphics design on the main platform?
[QUOTE=Bradyns;51866111]Odd perspective, but imagine if they bought it then adjusted the EULA such that users' IP under the changed ownership of the website allowing Wix to use DA assets without recourse to further the graphics design on the main platform?[/QUOTE]
dA already has the rights to use whatever's uploaded to it for promotional material without the artist having to give permission or receive royalties
it's very fearmongery to say it that way though since it's 99.999% just to cover their asses if they show a random screenshot of the frontpage and an artist recognizes their work amidst a handful of thumbnails. It's just about the fair use of showing off the site.
[QUOTE=dai;51866036]yeah they bought into it without much thought about the revenue generation, which is why we've seen so many different iterations of desperate advertising
lately I'm sure you've noticed it's 100% either advertisements for shitty mobile games or raw unadulterated clickbait
[img]http://68.media.tumblr.com/0bb94b08ad633bec2f3a7389cc171c22/tumblr_oghv40OuRT1u5zzzmo1_1280.png[/img][/QUOTE]
I'm pretty sure the ads on tumblr are actually made by robots. I've seen so many ads that make 0 sense and have no connection with the image. The only ones that actually seem to have been made by a human are for those phone story games.
[QUOTE=dai;51866036]yeah they bought into it without much thought about the revenue generation, which is why we've seen so many different iterations of desperate advertising
lately I'm sure you've noticed it's 100% either advertisements for shitty mobile games or raw unadulterated clickbait
[img]http://68.media.tumblr.com/0bb94b08ad633bec2f3a7389cc171c22/tumblr_oghv40OuRT1u5zzzmo1_1280.png[/img][/QUOTE]
is this tumblr's answer to Pepe?
[QUOTE=Exploders;51865650]Huh I imagined Deviantart would be worth more.[/QUOTE]
Deviantart hasn't been [i]professionally[/i] relevant for quite some time.
[editline]24th February 2017[/editline]
[QUOTE=Bradyns;51866111]Odd perspective, but imagine if they bought it then adjusted the EULA such that users' IP under the changed ownership of the website allowing Wix to use DA assets without recourse to further the graphics design on the main platform?[/QUOTE]
People have tried this before, usually ends in lawsuits.
For awhile I was getting a cancer ad about someone who died that looked like it was a shitty meme.
I don't know what the guidelines are for Tumblr ads but at least they're not too intrusive.
That is hilarious because i consider tumblr much worse than deviantart and that is mostly because the UI is straight forward and doesn't make me want blow my brains out trying to navigate it.
I feel bad for anyone stuck with using DeviantART. Ignoring all the weird/terrible shit on it, it's a great site to upload your casual artwork, original or fan type that don't quite fit on a "professional" or work portfolio platform.
But it makes it hard to show to anyone who only knows the bad stigma around the site. I've had friends who make some great art, but only post it to dA because it's what they're used to, and don't really fit anywhere else in the grand scheme of things because it's either fan art or original character works. Whenever they show someone their art, and then say that they can see more on their DeviantART profile, whatever interest was held towards them is instantly lost because they immediately think anyone who uses DeviantART is some Sonic OC creating furry brony inflation diaper giantess oversized fat raccoon scuba diver fetish artist.
It's so bad that I refrain from putting the link to my barely-used DeviantART profile under my avatar here on Facepunch-- Simply due to the stigma surrounding it.
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