Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)
95 replies, posted
[url]http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/[/url]
[QUOTE]is leaving an indelible mark on the TV biz — and while the streaming giant isn’t dealing a fatal blow to the industry, it is seriously cutting into traditional television ratings.
In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences, according to a new study by Michael Nathanson of MoffettNathanson. The analyst calculated that based on an estimate that Netflix’s domestic subs streamed 29 billion hours of video last year (Netflix said members worldwide watched 42.5 billion hours in 2015). That would represent 6% of total American live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014).[/QUOTE]
TV is going to be the new radio. TV will probably still be in bars and shit but "cable tv" will be essentially extinct for people at home. Big flatscreens will be purely netflix/gaming/internet boxes.
Good, the amount you have to pay for and plan to watch THEN pay extra for a DVR to record what you miss is bullshit. On-demand is the way to go
Yeah I can't watch live television with all the commercials, its just a better more enjoyable experience when you can sit down and watch what you want when you want without ads
On-demand, FullHD-4K, no ads, great shows and movies low cost. Traditional TV just can't keep up with it and like premium cable is way to expensive.
I haven't turned on my TV in 3years now. Only watched TV a few times while I had nothing to do at somebodies place.
[QUOTE]I haven't turned on my TV in 3years now[/QUOTE]
You have a TV? I do not.
We got rid of our cable service, Netflix is simply so much better than anything cable could offer
[QUOTE=Dayzofwinter;50545825]You have a TV? I do not.[/QUOTE]
It is a big old CRT TV. Was used to play some Nintendo GameCube or N64 in the past. Haven't done that either.
(And no I don't have an adapter for my PC monitors.)
If they have live sports programming, I would get rid of my cable.
I hope limited bandwith usage dies as soon as possible, just like region blocking. I really want Netflix...
good, die cable
[QUOTE=The bird Man;50545897]I hope limited bandwith usage dies as soon as possible, just like region blocking. I really want Netflix...[/QUOTE]
Swedes don't have netflix? That stupid as shit.
[QUOTE=zerglingv2;50545936]Swedes don't have netflix? That stupid as shit.[/QUOTE]
We get like 60% of what the Americans get :v:
[QUOTE=The bird Man;50545944]We get like 60% of what the Americans get :v:[/QUOTE]
You mean you get the latest starsky and hutch?
[QUOTE=The bird Man;50545944]We get like 60% of what the Americans get :v:[/QUOTE]
I pray that one day soon you get everything we get.
that's great
If you're someone who watches TV for yourself, I can see why netflix would be great. You can just wait for a show to be out on netflix and watch it.
If you're someone who's social about the TV shows you enjoy though, I would assume it would be a pain in the ass not being able to watch current seasons of a show you like and want to talk to people about. I looked up some of the major shows I watch on TV right now, and none of their current seasons are on any streaming service and some of them aren't there at all.
I'm sure it would get annoying to have friends and colleagues constantly asking "HAVE YOU SEEN X?" and responding with "No I'm waiting for it to come to netflix." because all the fun of talking about the most recent episode of a show is lost a few days/weeks after it's over, and when you finally watch it no one else will be as enthusiastic about it because the newer episodes are already out, or they moved on/don't care anymore. Not to mention if you're really invested in a show, having to wait for it to show up on netflix means you run the risk of having things ruined for you through spoilers and shit.
Until Netflix gets so big that they can stream airing episodes as they're out on TV or within a few hours of airing on TV, I don't see it as a cable killer, just a viewship threat.
[QUOTE=The bird Man;50545944]We get like 60% of what the Americans get :v:[/QUOTE]
Actually its ~30%, you can see more numbers here: [url]https://www.finder.com/netflix-usa-vs-world-content[/url]
I've been a cable cutter since Netflix and Hulu started getting more good titles. I can't be bothered to pay for cable when I can get cheaper stuff via Netflix/Hulu/HBO Go. Literally all I need, and commercial free as well. Can't beat that. Plus Netflix has some really good original series that you just can't find on cable.
I bought a projector for 500$.
1080p movies/tv shows on a 10 foot screen for pennies on the dollar compared to cable. I'm never going back.
I look forward to watching CNN, Fox, and MSNBC die slowly as they try desperately in vain to adapt to an audience that finds them increasingly irrelevant.
Serves the bastards right for dragging our public discourse into a downward spiral of sensationalism and utter nonsense.
And yet Netflix keeps taking shit down or doesn't have what I want to watch. And when I do find something to watch, it's often incomplete.
Plus no public access shows so there's still a reason for watching regular TV.
[QUOTE=mcharest;50546064]I look forward to watching CNN, Fox, and MSNBC die slowly as they try desperately in vain to adapt to an audience that finds them increasingly irrelevant.
Serves the bastards right for dragging our public discourse into a downward spiral of sensationalism and utter nonsense.[/QUOTE]
That isn't going to happen. Take the music industry. The old model is a dinosaur. Instead of innovating and adapting, what they did was got the political and legal system involved to protect them.
Broadcast media may do the same. Do not be surprised in the future you may be legally required to watch TV or else.
[QUOTE=Dayzofwinter;50545825]You have a TV? I do not.[/QUOTE]
TV's are so cheap, you can get a 55 4k tv for like 500 bucks now. I got one just for some console games and when I have friends over.
[QUOTE=FunnyStarRunner;50546089]And yet Netflix keeps taking shit down or doesn't have what I want to watch. And when I do find something to watch, it's often incomplete.
Plus no public access shows so there's still a reason for watching regular TV.[/QUOTE]
That's failure of the content owners. Netflix can sign onto as many deals as they can afford but if CBS wants to only put their shows on their service then Netflix can't do anything about it. Also others like Amazon and Hulu snatched up a lot of deals last year even as their growth has faltered
Netflix has sort of hit the point where they have to produce their own stuff because securing global syndication rights is just too difficult when everyone has their own streaming services
[QUOTE=Radical_ed;50546048]I bought a projector for 500$.
1080p movies/tv shows on a 10 foot screen for pennies on the dollar compared to cable. I'm never going back.[/QUOTE]
yea, but you the right darken room for that to work
You all do realize though that your non Netflix exclusive shows or non obscure/foreign ones wouldn't be possible without cable making the money it has been, right? Its going to be a rough transition unless hulu, Netflix, amazon, etc REALLY start to ramp up their original programming.
[QUOTE=Levelog;50546145]You all do realize though that your non Netflix exclusive shows or non obscure/foreign ones wouldn't be possible without cable making the money it has been, right? Its going to be a rough transition unless hulu, Netflix, amazon, etc REALLY start to ramp up their original programming.[/QUOTE]
not sure what you mean, there's a shitload of incredibly high quality netflix originals
[QUOTE=Zukriuchen;50546193]not sure what you mean, there's a shitload of incredibly high quality netflix originals[/QUOTE]
They have absolutely fantastic originals, but not nearly the quantity they'd need for a cable free world.
[QUOTE=Levelog;50546145]You all do realize though that your non Netflix exclusive shows or non obscure/foreign ones wouldn't be possible without cable making the money it has been, right? Its going to be a rough transition unless hulu, Netflix, amazon, etc REALLY start to ramp up their original programming.[/QUOTE]
Adapt or die, sorry but that is the media industry. Media is easy to showcase now of days, YT is proof of that. The transition won't be night and day, but there is literally no reason for cable TV anymore. I stay in a lot of hotels for work, I spend more time channel surfing than watching these "quality" shows that I can't get on hulu/netflix a week or two later.
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