• Blizzard Entertainment raises $2.3 million for Hurricane Sandy relief
    8 replies, posted
[img]http://image.gamespotcdn.net/gamespot/images/2013/10/BlizzardHuricane_56060_screen.jpg[/img] [quote] After the hurricane, Blizzard came to help. The World of Warcraft developer raised more than $2.3 million from sales of an in-game pet to support the American Red Cross' ongoing Hurricane Sandy relief efforts, the company has announced. World of Warcraft's $10 Cinder Kitten went on sale in December, with Blizzard promising to donate 100 percent of proceeds toward helping victims of the superstorm that ripped through the United States' East Coast in late October. Many communities are still feeling the effects of Sandy, including Atlantic City, New Jersey. The city's famous boardwalk was devastated by the storm and is not due to be restored until Memorial Day at the earliest. [/quote] [url]http://www.gamespot.com/news/blizzard-raises-23-million-for-sandy-relief-6402299[/url]
[QUOTE=Linkmister;39187188][url]http://www.gamespot.com/news/blizzard-raises-23-million-for-sandy-relief-6402299[/url][/QUOTE] That's fantastic news. It's great seeing people come up with creative ways to raise relief money, and for Blizzard to raise that much is just awesome.
[QUOTE=Bentham;39187234]That's fantastic news. It's great seeing people come up with creative ways to raise relief money, and for Blizzard to raise that much is just awesome.[/QUOTE] They raised money the same way when the Japan Tsunami hit as well.
[QUOTE=Fangz;39187249]They raised money the same way when the Japan Tsunami hit as well.[/QUOTE] Didn't know that. That's pretty damn cool of them.
That doesn't seem like a lot for a company like Blizzard, though I donated some money myself.
2.3M means 230,000 sales of the cat thing, good amount of money but if WoW still has 10M subscribers that's about 2.3% purchase rate
[QUOTE=AugustBurnsRed;39187309]2.3M means 230,000 sales of the cat thing, good amount of money but if WoW still has 10M subscribers that's about 2.3% purchase rate[/QUOTE] Said cat thing. [img]http://us.blizzard.com/store/_images/product?productId=1100002356&type=3&loc=en-US[/img]
[QUOTE=Ogopogo;39188141]Said cat thing. [img]http://us.blizzard.com/store/_images/product?productId=1100002356&type=3&loc=en-US[/img][/QUOTE] The power of the kitties, who can't resist?
It's $10, the game's monthly cost is $15 so for many players it's more than they're willing to spend on the game, plus lots of players (usually older ones) are bitter over blizzard selling in-game items so it's pretty cool that they still made a couple million.
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