Toys R Us agree to stop separating products by gender after pressure from campaign
337 replies, posted
[B]Retail giant Toys R Us has agreed to drop sexist marketing and gender stereotyping of its products to girls and boys.
[/B]
[IMG]http://i.dailymail.co.uk/i/pix/2013/09/09/article-2416131-1BB7E82F000005DC-376_634x464.jpg[/IMG]
[URL]http://www.dailymail.co.uk/femail/article-2416131/Toys-R-Us-agree-drop-sexist-labelling-girls-boys-toys-mounting-pressure-campaign-group.html[/URL]
That's dumb.
I had more to say, but I didn't know how to word it, so...
That's still dumb.
People actually care?
good, im glad gender stereotyping's becoming less popular
I bet this was due to an MLP complaint.
[QUOTE=Moustacheman;42133427]People actually care?[/QUOTE]
For a company the size of Toys R Us to be convinced to change the signage in all their stores, there's obviously a lot of people who care.
I'm perfectly okay with this - I mean really, how is it a bad thing? It's not like it's gonna have a huge impact, boys will still be boys and girls will still be girls, atleast for a long time.
[QUOTE=Dragoshi1;42133424]That's dumb.
I had more to say, but I didn't know how to word it, so...
That's still dumb.[/QUOTE]
No, that's good.
If more girls got Lego instead of Barbies, the faculty of electrotechnics I am on might not be such a massive fucking sausagefest.
I remember my own sis, as young as 5, was always like "and why did bro get a dinosaur and I got a doll" and all the relatives were like "Dohoho silly girl". This shit should stop and where else can you start than at the retailers, which actually are manageable and can be influenced directly, unlike the society as a whole, that will take many generations to change.
So what, they'll be mixing the two aisles together or something?
I don't understand really what they could do save remove the "boys" and "girls" from the front of the aisles but was it really that much of a "OMG GENDER STEROTYPING" thing? I mean come on.
[QUOTE=Dukov Traboski;42133464]So what, they'll be mixing the two aisles together or something?
I don't understand really what they could do save remove the "boys" and "girls" from the front of the aisles but was it really that much of a "OMG GENDER STEROTYPING" thing? I mean come on.[/QUOTE]
[i]"After meeting with campaigners, the chain have said they will now ensure their marketing is more inclusive, as well as removing explicit references to gender in store."[/i]
Toys will still probably be categorized by type - dolls with dolls, lego with lego - but you won't see ads that show only girls playing with easy bake ovens and only boys playing with tonka trucks. The example in the article is showing a boy and a girl playing together with water guns.
[QUOTE=Awesomecaek;42133463]If more girls got Lego instead of Barbies, the faculty of electrotechnics I am on might not be such a massive fucking sausagefest.[/QUOTE]
But a whole lot of LEGO already occupies space in the girl section. Or, more common due to LEGO's span, their product occupies a whole wall all to itself.
[QUOTE=Dragoshi1;42133424]That's dumb..[/QUOTE]
Instead of letting a[B] store [/B]dictate what children should be playing with, it'll be up to children to [B]choose[/B] what to play with instead.
If girls still want princess outfits and boys still want dinosaurs, who cares? it'll just help remove the stigma of 'that girl who wants power tools and lego' and 'that boy who likes pink, the queer'.
And there IS a stigma about it.
[QUOTE=Dragoshi1;42133424]That's dumb.
I had more to say, but I didn't know how to word it, so...
That's still dumb.[/QUOTE]
Basically you don't know how to articulate your nebulous prejudice - don't worry it happens to a lot of people
i support modern gender identification values
people can be girls if they want
[i]but you don't fuck with my action figures[/i]
Honestly while this is pretty trivial it's still pretty cool - I always found stores differentiate 'girls' from 'boys' toys to be a tad insulting. My sister was all about lego and bionicles when she was younger and she was more than happy with playing with 'boys toys'
I'm actually pretty happy about this. Me and my wife were having a discussion about this awhile back. Why should a little boy not be allowed to play with a Barbie doll? When I was a kid I loved playing with them with my sister, I thought it was fun making a nude Barbie stomp on the counter of the veterinary clinic while she tried to perform surgery on a small dog. Same thing goes for little girls, they shouldn't be pressured away from picking up a Nerf gun and shooting the fuck out of her siblings with it.
[QUOTE=MrEndangered;42133538]Instead of letting a[B]store [/B]dictate what children should be playing with, it'll be up to children to [B]choose[/B] what to play with instead.[/QUOTE]
Actually I wouldn't go as far as to say that it'll be up to the children now - it'll be up to the parents.
So many dumbs, but none of them are actually making comments. Come on, explain yourselves like [B][U]men[/U][/B]. (Sorry for the gender stereotype lol!)
[img]http://puu.sh/4nfOA.png[/img]
Idk, this just seems like it will make the already confusing aisles to go through looking for something even more confusing.
Won't this make the organization of the store worse?
I'm not sure how I feel about this.
I'd be cool about this if it was Toys R Us doing it themselves, but I find the fact there was a campaign behind it stupid. Does it really bother people that much?
This will just make things more confusing for children. Pretending gender roles don't exist is absurd, we should allow young people to identify with whatever gender they chose rather than pretending gender doesn't exist.
[QUOTE=Zeke129;42133488][i]"After meeting with campaigners, the chain have said they will now ensure their marketing is more inclusive, as well as removing explicit references to gender in store."[/i]
Toys will still probably be categorized by type - dolls with dolls, lego with lego - but you won't see ads that show only girls playing with easy bake ovens and only boys playing with tonka trucks. The example in the article is showing a boy and a girl playing together with water guns.[/QUOTE]
I had both an easy bake oven [I]and[/I] a tonka truck as a kid.
Baking is a useful skill, yo.
[QUOTE=Pako;42133606][img]http://puu.sh/4nfOA.png[/img][/QUOTE]
can we please just deport all the daily mail readers
please
I think it kinda makes sense from a logistical standpoint to keep them segregated. In a supermarket, you have a cereal aisle, a frozen goods aisle, a dairy aisle, etc. In a toy store you have a board game aisle, a construction toy aisle, a doll/action figure aisle, etc. it just makes sense because its easier to find.
[editline]9th September 2013[/editline]
[QUOTE=OvB;42133728]I had both an easy bake oven [I]and[/I] a tonka truck as a kid.
Baking is a useful skill, yo.[/QUOTE]
I legitimately always wanted an easy bake oven.
[QUOTE=Generic Monk;42133744]can we please just deport all the daily mail readers please[/QUOTE]to the Sun.
the actual Sun
I dunno man, as a kid I would get Barbie dolls and then place them on top of my ceiling fan and have all my action figures and army men have a battle rage on, and then when my imagination decided that there needed to be an air raid I simply flipped the switch and watched roughly 10 Barbie dolls fly around the room slamming into figures and my chest at times. Barbie dolls are the shit because of how aerodynamic they are.
Toys can be for anyone regardless of gender or age because they are toys.
[QUOTE=ZachPL;42133448]I bet this was due to an MLP complaint.[/QUOTE]
[img]http://i.imgur.com/Qd9Yx65.png[/img]
As long as they're not going to fill the "boy" aisles with "girl" toys and vice versa. I like going into an aisle and knowing exactly what shit is going to be in it. I don't want to go down the Barbie aisle and see Star Wars Light Sabers and Megatron everywhere -- it just makes shopping that much more of a bitch.
You can get rid of the idea that one gender must stay to their aisle, but don't sacrifice categorization and ease of use in the process -- that's just pointless and idiotic.
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