Important Science Of The Season: Hot Chocolate Tastes Better In An Orange Cup - Polidicks

[quote]A creamsicle-colored set of mugs will make your hot chocolate taste and smell sweeter than it would taste served in plain white or stark red, according to European scientists. This adds to the growing set of studies that claim the vessel in which our food is served can have a dramatic effect on the way our senses perceive the food. In what may have been the easiest volunteer experiment ever, 57 people had to drink hot chocolate served in four different types of cups. They were all plastic and the same size, but were either white, cream, red or orange with white inside. The tasters reported the chocolate tasted better in the cream-colored and orange cups. The color had nothing to do with this difference, neither physically nor chemically, but apparently the drinkers’ brains thought they detected a difference, according to Betina Piqueras-Fiszman, a researcher at the Polytechnic University of Valencia in Spain. The study references other similar findings--like the perception that yellow packaging improves lemon flavor, or that blue drinks appear to be more thirst-quenching than red ones. This is useful information for chefs and food-packing professionals, because it shows presentation does matter. And while that may seem obvious, there could be scientific benefits, too--especially for researchers who study sensory perception and how the senses integrate. One of the few good things about persistent cold weather is the excuse to drink hot chocolate. But you’d better be careful how you sip it. [img]http://www.popsci.com/files/imagecache/article_image_large/articles/dreamstime_s_20419217.jpg[/img] [B]Orange You Glad It's Time For Hot Chocolate?[/B] [img]http://www.popsci.com/files/imagecache/article_image_large/articles/Hei%C3%9FeSchokolade.jpg[/img] [B]Red Cup: Bad: This hot chocolate surely tasted awful.[/B][/quote] Source: [url]http://www.popsci.com/science/article/2013-01/important-science-day-hot-chocolate-tastes-better-orange-cup[/url]

Why would you drink hot beverages from a plastic cup? Thats just asking to burn your hand.

well I guess I shouldn't be using white mugs, or putting human shit in them in the first place.

Who does these studies?

[QUOTE=Liem;39099931]Who does these studies?[/QUOTE] Scientists, obviously. :v:

I couldn't think of anything more repulsive that drinking out of an orange cup, I just have thoughts of that dark chocolate orange they sell that's disgusting.

[QUOTE=ZombieDawgs;39099961]I couldn't think of anything more repulsive that drinking out of an orange cup, I just have thoughts of that dark chocolate orange they sell that's disgusting.[/QUOTE] dark chocolate + orange flavor is putrid

[QUOTE=geoface;39099975]dark chocolate + orange flavor is putrid[/QUOTE] i think he's talking about this [img]http://1.bp.blogspot.com/-4QKJ6Vt1cl4/UBhJuiPgfGI/AAAAAAAABBc/kjhy3r-BWm4/s1600/terrys-chcolate-orange%5B1%5D.jpg[/img] [editline]4th January 2013[/editline] except of course, the dark chocolate variety

[QUOTE=apurplerock;39100155]i think he's talking about this [img]http://1.bp.blogspot.com/-4QKJ6Vt1cl4/UBhJuiPgfGI/AAAAAAAABBc/kjhy3r-BWm4/s1600/terrys-chcolate-orange%5B1%5D.jpg[/img] [editline]4th January 2013[/editline] except of course, the dark chocolate variety[/QUOTE] I had one of those last night

Meh, I prefer white or black cups.

So what i'm gonna do tomorrow is go buy an orange. slice it in half and take out its fruity meat. make hot chocolate and drink it from this orange cup and see if it's any good!

This was not a rigorous study. The cups were plastic. Red plastic, to people, means Solo, which means cheap. Orange plastic, being the least common, would seem the highest quality. The orange cup was also two-tone, with a white interior. A clearly superior cup. Absolute sensationalism. I've fucking had it up to here with improper cup studies. This is [i]bullshit.[/i]