[QUOTE] [B]Swedish electronics chains, already battling a sinking market, will be forced to compete on a whole new scale as Swedish furniture giant [URL="http://www.thelocal.se/tag/Ikea"]Ikea[/URL] launches plans to enter the market with a new range of furniture with built-in electronics. [/B]
“We have great expectations for this. I think we can step in and create a new market, a new way to use home electronics in the living room,” said Tolga Öncu, sales manager for Ikea Sweden, to news agency TT.
According to Ikea, the start will be a range of living room furniture called [I]Uppleva[/I] -- a Swedish word which means 'Experience' in English -- designed to house a built-in TV and home cinema system.
“With this integrated audio-visual piece we can offer attractive, wireless and affordable solutions to our many customers. [I]Uppleva[/I] is an innovative step into a new market for Ikea,” Öncu said in a statement.
However, according to Jonas Arnberg, a consultant at HUI Research, (formerly the Swedish Retail Institute), Ikea’s new venture was unexpected.
“It is a business where none of the main operators are doing particularly well. What everyone is waiting for is one to disappear and instead another enters the race,” he told TT.
Arnberg does not think that Ikea's foray into home electronics will do as well as the Swedish retailer's venture into the white goods market has done.
“If it is indeed possible that Ikea underestimates something, this might be it. This is an incredibly tough business, “said Arnberg to TT.
Ikea is set to start selling their furniture with built in electronics in five countries in June. The products will then be launched globally in 2013.
[I]TT/Rebecca Martin
[URL="http://twitter.com/#%21/thelocalsweden"]twitter.com/thelocalsweden[/URL][/I]
([EMAIL="news@thelocal.se"]news@thelocal.se[/EMAIL])
[/QUOTE]
[url]http://www.thelocal.se/40306/20120417/[/url]
Cool idea, would just be shitty if you have to buy a new closet because the tv stuck to it is outdated.
Can't wait to assemble my own flatscreen.
So, Building your own computer will be the new standard?
That's very very good
[QUOTE=taipan;35605997]Cool idea, would just be shitty if you have to buy a new closet because the tv stuck to it is outdated.[/QUOTE]
tv, maybe. but speakers don't really date
I hope they make small hadron colliders.
I've always wanted to collide small hadrons.
'Insert Video Card A into PCI-e SLOT B.'
All we need is some kind of allen key that works like a soldering iron, now.
Time to gear up.
[IMG]http://www.biltema.no/ProductImages/10/large/10-1040_l.jpg[/IMG]
[QUOTE=mac338;35606135]I hope they make small hadron colliders.
I've always wanted to collide small hadrons.[/QUOTE]
I did a google and indeed they will
[IMG]http://2.media.collegehumor.cvcdn.com/29/54/dc6121f26b9e95d77f469fd6ed255f89.jpg[/IMG]
Can you refund if your television stand somehow went through the screen
Assembling your own TV ought to be fun.
[QUOTE=mac338;35606175]I did a google and indeed they will
[IMG]http://2.media.collegehumor.cvcdn.com/29/54/dc6121f26b9e95d77f469fd6ed255f89.jpg[/IMG][/QUOTE]
There little info graphics are always so fucking confusing. I understand that they're trying to be funny, but I'd rather have words then pictures like that.
[QUOTE=The First 11'er;35606478]There little info graphics are always so fucking confusing. I understand that they're trying to be funny, but I'd rather have words then pictures like that.[/QUOTE]
For international markets they'd have to translate words.
They don't have to with pictures.
Alright! Now I can assemble a fridge!
[QUOTE=The First 11'er;35606478]There little info graphics are always so fucking confusing. I understand that they're trying to be funny, but I'd rather have words then pictures like that.[/QUOTE]
I had no problem with it, I built [URL="http://dl.dropbox.com/u/44722719/HariyPenis.jpg"]my current Ikea desk[/URL] in just one hour, no problems with the instructions or it and the manual was over 80 pages of pictures.
I know this is consumer electronics but I'd really like to see a computer desktop with a built in case and speakers and stuff
[QUOTE=mac338;35606135]I hope they make small hadron colliders.
I've always wanted to collide small hadrons.[/QUOTE]
[media]http://www.youtube.com/watch?v=QEwzbHJNkwg[/media]
Televisions made of Ply-Wood? What a time to be alive.
[QUOTE=TheSoupNazi;35607292]Televisions made of Ply-Wood? What a time to be alive.[/QUOTE]
You make it sound like that's never happened.
[img]http://eyesondeck.typepad.com/.a/6a0105358b73d4970c0112791cb89228a4-800wi[/img]
unmovable electronics here we go!
[QUOTE=TheSoupNazi;35607292]Televisions made of Ply-Wood? What a time to be alive.[/QUOTE]
In my day [U]all[/U] TV's were made of wood.
[img]http://www.thelocal.se/articleImages/40306.jpg[/img]
The sales manager sure is happy about this.
[QUOTE=Maximum Mod;35608133][img]http://www.thelocal.se/articleImages/40306.jpg[/img]
The sales manager sure is happy about this.[/QUOTE]
His job is on the line
IKEA microwave: Some assembly required
[QUOTE]Swedish electronics chains, already battling a sinking market[/QUOTE]
huh? Where do people buy their furniture from? fucking walmart or something? I can't think of a single store that has better furniture than Ikea, everything else is objectively worse.
[QUOTE=The Baconator;35608965]huh? Where do people buy their furniture from? fucking walmart or something? I can't think of a single store that has better furniture than Ikea, everything else is objectively worse.[/QUOTE]
You should fix that before somebody quotes it
[QUOTE=geel9;35609149]You should fix that before somebody quotes it[/QUOTE]
So what's a good furniture store in your book, Jeromes?
[QUOTE=The Baconator;35609237]So what's a good furniture store in your book, Jeromes?[/QUOTE]
It says the electronics stores are having a hard time, not Ikea.
[QUOTE=The Baconator;35609237]So what's a good furniture store in your book, Jeromes?[/QUOTE]
Furniture stores. In my experience, they tend to be local stores that don't extend very far. Largest one I've ever heard of is Mor, obviously not counting Ikea.
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