[quote]
How much data have some companies collected about its customers? Enough to make a dad learn of his high school daughter’s pregnancy not from her but from an ad mailed to her from [URL="http://www.wgnt.com/topic/services-shopping/target-ORSTB000051.topic"]Target[/URL].
[URL="http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/"]Forbes reported[/URL] on a marketing project Target undertook to identify expecting mothers earlier than their competitors.
Andrew Pole, a Target statistician, told the story of a man who went to a store outside Minneapolis and demanded to see a manager. The man was irate that the store mailed his daughter coupons for baby clothes and cribs.
The man angrily asked if the store was trying to encourage her to get pregnant. But, unbeknownst to him, his daughter actually was pregnant and expecting. After getting the details from his daughter, he told the manager he owed them an apology.
[HR][/HR] [HR][/HR]
Pole said the store created a “pregnancy prediction” score, based on when people buy about 25 products. Examples include when people buy large amounts of scent-free soap, extra-big bags of cotton balls, hand sanitizers and washcloths.
The store can customize letters through a Guest ID, which is uniquely assigned to every customer. Not only does it keep track of everything a customer buys. It also has information like age, marital status and whether you have kids.
Pole told [URL="http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=2&pagewanted=1&hp"]The New York Times[/URL], which first reported the story, “We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy.”
The company eventually tweaked its ad mailing policies after seeing how random groups of women reacted. The Times noted the store eventually prevented Pole from talking with them.
The report notes Target is by far not the only business that has a “predictive analytics” department. Grocery chains, investment banks and even the [URL="http://www.wgnt.com/topic/politics/u.s.-postal-service-ORGOV000000151.topic"]U.S. Postal Service[/URL] also have them.[/quote]
[url]http://www.wgnt.com/wtvr-man-learns-of-daughters-pregnancy-through-target-20120216,0,2478915.story[/url]
Oh Minneapolis :allears:
Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
Go have a daughter and she gets pregnant, i bet you'll think differently.
Time to go buy large amounts of scent-free soap, extra-big bags of cotton balls, hand sanitizers and washcloths.
I wonder what I'd get in the mail if I bought some rope, duct tape and a shovel.
This sounds much worse than it is
"Examples include when people buy large amounts of scent-free soap, extra-big bags of cotton balls, hand sanitizers and washcloths."
Most online websites give suggestions based on what you've previously bought.
Why was her dad reading her emails?
[QUOTE=Doozle;34739555]This sounds much worse than it is
"Examples include when people buy large amounts of scent-free soap, extra-big bags of cotton balls, hand sanitizers and washcloths."
Most online websites, give suggestions based on what you've previously bought.
Why was her dad reading her emails?[/QUOTE]
Most likely it was physical mail.
[QUOTE=Shounic;34739593]Most likely it was physical mail.[/QUOTE]
Who the hell gets physical mail anymore though? :v:
[QUOTE=Shounic;34739593]Most likely it was physical mail.[/QUOTE]
Why was he reading her mail then?
[QUOTE=Van-man;34739888]Why was he reading her mail then?[/QUOTE]
Probably household mail/advertisement folder.
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
[quote]After getting the details from his daughter, he told the manager he owed them an apology.
[/quote]
[QUOTE=burninplaces;34739511]I wonder what I'd get in the mail if I bought some rope, duct tape and a shovel.[/QUOTE]
Attorney adverts.
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
[quote]
The man angrily asked if the store was trying to encourage her to get pregnant. But, unbeknownst to him, his daughter actually was pregnant and expecting. After getting the details from his daughter, he told the manager he owed them an apology.[/quote]
[QUOTE=Van-man;34739888]Why was he reading her mail then?[/QUOTE]
Minors have no right to privacy. Why do people always ask this in these kind of threads?
[QUOTE=LegndNikko;34739948]Minors have no right to privacy. Why do people always ask this in these kind of threads?
Then again, I'm assuming she is a minor. She probably is, due to the... outrage of her being pregnant.[/QUOTE]
"high-school daughter"
Nice of him to apologize at least.
[QUOTE=ReLak;34739988]"high-school daughter"[/QUOTE]
Roughly 3/4 of high-schoolers are minors.
The more you know...
[QUOTE=thelurker1234;34739347]Go have a daughter and she gets pregnant, i bet you'll think differently.[/QUOTE]
Nah, I'd still blame the daughter.
[QUOTE=thelurker1234;34739347]Go have a daughter and she gets pregnant, i bet you'll think differently.[/QUOTE]
If she doesn't tell him she's pregnant, it's her fault regardless.
Good to see he had the balls to then apologise.
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
"After getting the details from his daughter, he told the manager he owed them an apology."
I think he's realized that
[QUOTE=LegndNikko;34739948]Minors have no right to privacy. Why do people always ask this in these kind of threads?
Then again, I'm assuming she is a minor. She probably is, due to the... outrage of her being pregnant.[/QUOTE]
No rights to privacy? So I guess its okay to waltz in on a child when he is on the shitter
[QUOTE=Madman_Andre;34740067]Nah, I'd still blame the daughter.[/QUOTE]
Seriously, I really feel for your significant other and the children you will conceive later on. You'd make a horrid father
[QUOTE=Crash15;34740923]No rights to privacy? So I guess its okay to waltz in on a child when he is on the shitter[/QUOTE]Well is it not? There's no law stopping you.
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
Do people even read? He apologized after he learned she was actually pregnant.
[QUOTE=Sir Whoopsalot;34739331]Here's an idea for him, free of charge.
How about instead of blaming Target, you blame your shitty kid for not telling you?[/QUOTE]
learn to fucking read, he himself told the manager that he owned an apology.
[QUOTE=sHiBaN;34740945]Seriously, I really feel for your significant other and the children you will conceive later on. You'd make a horrid father[/QUOTE]
Weren't you that guy who owned your girlfriend?
[QUOTE=The Baconator;34741688]Weren't you that guy who owned your girlfriend?[/QUOTE]
Yes.
[QUOTE=The Baconator;34741688]Weren't you that guy who owned your girlfriend?[/QUOTE]
um, I do believe the topic at hand is about parenting, sir
sorry cash only!
Sorry, you need to Log In to post a reply to this thread.
