[IMG]https://assets.wired.com/photos/w_600/wp-content/uploads/2017/01/Mozilla-12jan-1500px_logo-1.jpg[/IMG]
[IMG]https://assets.wired.com/photos/w_600/wp-content/uploads/2017/01/Mozilla-12jan-1500px_imagery-1.jpg[/IMG]
[QUOTE]Mozilla has a new logo. Maybe you’ve seen it before—the wordmark, which replaces the “ill” in “Mozilla” with the colon and twin slashes commonly found in URLs, was one of several design candidates the company floated last fall. That was unusual. When a big tech company unveils a new identity, it usually does so with a surprise announcement. There’s a splashy rollout, a how-we-did-it essay on Medium, and critiques from news outlets (like this one!) and the internet at large.
Instead, Mozilla flipped the [URL="https://www.wired.com/2016/08/mozilla-wants-help-redesign-logo-seriously/#slide-7"]rebranding process on its head[/URL] by sharing each step with the masses. The experiment was a response to the vitriolic state of online logo criticism. Rather than defend itself after the fact, Mozilla posted proposed logos from London firm Johnson Banks online, where anyone could comment. Which they did: The Mozilla and Johnson Banks teams reviewed around 3,000 comments during the five-month-long project.
Those comments didn’t count as votes, but they did influence Mozilla’s decision to use this design, which incorporates a fragment of a web address, over the other identities. “Because it has a portion of URL embedded in the middle of the logo, you know this must be some kind of internet company,” says Tim Murray, Mozilla’s creative director. He wanted the new logo to do a few things: First, he wanted to improve public understanding of what Mozilla does. Say Mozilla, and most people think of Firefox, the web browser. But the company produces many products, each meant to promote web literacy and online security. The “://” winks at the company’s expansive internet roots.
[/QUOTE]
[URL="https://www.wired.com/2017/01/introducing-mozillas-new-logo-moza-get/"]https://www.wired.com/2017/01/introducing-mozillas-new-logo-moza-get/
[url]https://blog.mozilla.org/opendesign/arrival/[/url]
[/URL]
looks like shit
:ok:
tbh of all the logos they showed of before, i though the :// was the best one, much better than some of the other garbage
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I'm getting a weird sense of déjà vu
Bloody awful
They didn't even need to update it
Oh wow. This is my area of expertise, as a design journalist and freelance graphic designer.
0/10 with rice*. It's shit.
This is basically the one thing you're not supposed to do in logo design, and graphic design more generally. :// is an obscure thing that most people aren't even aware of today, as browsers abstract it and hide it away under a prettier "domain.com" display. With the exception of nerds, very few people who use Mozilla's products are going to get this. Which is basically making a logo out of an in-joke. [B]Your public-facing brand image should not be an in-joke.
[/B]
Aside from the obvious, the font is shit, the leading is shit, the memes are shit, and the colors are far too loud and irrelevant.
Furthermore, it doesn't do anything creative or innovative. There was an interesting concept for a morphological logo that they showed off last year that, while not immediately obvious or even very good, was at least interesting enough to be created. It conveyed the message of Mozilla a little bit better, which is an always-changing data-driven software company. This logo, by comparison, likely had a design meeting that probably went something like "Hey, you guys know that thing web browsers used to do that nobody really understood? What if we put that in the logo?"
Anyway, yeah, it's shit. It's unequivocally, entirely, totally shit.
[I]*I thought it was relevant, as Mozilla appears to be a meme company now. [/I]
The text alone is fine I guess but...
Those pictures are shite to be brutally honest.
":\\"
aint that the truth
"we understand meymeys lol!"
they stealing IBMs logo ideas?
What a piece of junk
no really whats up with the memes
did we enter the world of watch_dogs suddenly
gonna miss this cool motherfucker
[t]https://upload.wikimedia.org/wikipedia/commons/5/5c/Mozilla_dinosaur_head_logo.png[/t]
all I can think about is the fonz "aye"
[QUOTE=matt000024;51689421]gonna miss this cool motherfucker
[t]https://upload.wikimedia.org/wikipedia/commons/5/5c/Mozilla_dinosaur_head_logo.png[/t][/QUOTE]
Still better than the new logo.
those [I]sweet[/I] logos are [I]hella[/I] creative, i don't know what u guys are talking about
[QUOTE=matt000024;51689421]gonna miss this cool motherfucker
[t]https://upload.wikimedia.org/wikipedia/commons/5/5c/Mozilla_dinosaur_head_logo.png[/t][/QUOTE]
I don't understand why they have to change this.
That kid making a fist is ancient, holy shit
Might as well use that happy labrador
I didn't pay close attention and thought that hand was being attacked by bees.
Those all look awful.
Oh... How embarrassing...
I like it, actually.
[editline]o[/editline]
oh i just noticed the memes now that I'm on my desktop
lmao fuck off :v:
But it didn't need to be updated
[QUOTE=Shocky;51689452]I don't understand why they have to change this.[/QUOTE]
These are very subjective things but that feels like a sports team logo like "Arizona Reptiles", from the early 2000s.
I don't like the new design either (looks like something a poster in a /gd/ thread came up with), apart from the use of :// which is not bad in itself
-snip- Nevermind dumb question.
not sure what the other garbage is about but
[t]https://assets.wired.com/photos/w_600/wp-content/uploads/2017/01/Mozilla-12jan-1500px_logo-1.jpg[/t]
this one is pretty neat since it still works as mozilla for those who don't understand
The memes aren't actually part of the logo though, right?
[video]https://youtu.be/MuLWXHgyEVw[/video]
[QUOTE=a-cookie;51689381]tbh of all the logos they showed of before, i though the :// was the best one, much better than some of the other garbage[/QUOTE]
Yeah same here.
They only went and did it
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