Under Armour buys MyFitnessPal, Endomondo for $560 mln

[Sgt. Napalm]

[I]By Christina Farr
SAN FRANCISCO Thu Feb 5, 2015 9:53am EST
[/I]

[quote](Reuters) - Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million, moving deeper into the trendy "connected fitness" and wearable devices sphere.

The company said on Wednesday it will pay $475 million for MyFitnessPal, a free app for tracking food habits and caloric-intake. It will also fork over $85 million for Danish firm Endomondo, which describes itself as a personal trainer in your pocket.[/quote]

[url]http://www.reuters.com/article/2015/02/05/under-ar-ma-idUSL1N0VF1J120150205[/url]

[Simples]

Free apps are worth so much

[Decaf Cobra]

Its the advertising those widely used apps generate that gives it the value, at least in Under Armor's mind.

[POLOPOZOZO]

mfp kicks ass

[KnightSolaire]

/fit/ is going to cum or cry.

[uzikus]

Tomorrow: Facebook buys Under Armour Inc.

[Source]

I love under Armour's stuff tbh they actually make some nice gym stuff and workin out stuff.