Basically what I am doing is creating a company logo for our design class. I've still not figured out color schemes or anything, and I'm actually thinking about keeping it B&W dominant for contrast purposes.
The idea is to come up with a polished company signature (basically a tagline+logo+name) that is effective/practical as a logo at any size and also is visually appealing. My company is called "Zionics" and is a Robotic Security Contractor (basically - contract robots to defend your shit).
I've narrowed it down to the following design style, per suggestion from the instructor's critique of other directions I experimented with, and critque from other people in general. We have to come up with 5 variations of this "final signature" that are essentially completed logo's.
This is what I have:
[img]http://filesmelt.com/dl/logo_sheetCS4-19.png[/img]
What I need to do now is narrow it down to just 1, or if you guys all think all of the above completely suck then some helpful critique would be nice to have as well.
So which one do you guys like the most?
Any suggestions/critques? Remember these are supposed to be final, so even if it's "the kerning on your tagline is 1pt too close, space it out just slightly", then that is valid critique in my eyes. On that note I'm not looking at completely redesigning since at this stage that isn't practical but I can certainly look into things if it's a unanimous "these suck"
I like the first and the last. Though, if you were to do the first I would change the text to mimic the second's.
Second to last with the text from the first looks best to me.
I think the second one. It's uniform and has nice flow to it, not to mention it's simplistic and gets the point across.
[editline]26th October 2010[/editline]
I don't like the subtext in the first one that much, and I prefer the black logo. I'm not really feeling the third one either. It just doesn't flow right and the extra circuits are just floating there. I don't like how the fourth one has the subsequent line of text moving off to the right. Since it's natural to read text from left to right it's makes it unsettling. I don't like the final one because the logo intersects the text and breaks it apart, once again interrupting the flow.
I do think it's a nice concept and I am quite fond of it, but those are my beefs with them.
/opinion
Thanks for the helpful critiques, keep them coming :)
I'm a huge fan of Logo 4. It's self-contained as a block, neatly arranged, and easy to read. I'd suggest moving "complex robotics" to the right, like it appears in Logo 5. Or perhaps moving it to keep an even distance between the pentagon.
[img]http://img840.imageshack.us/img840/321/logo4l.png[/img]
I also like Logo 2, however the circuit points in the "S" lead me to believe that it wasn't an S at all.
I can't help but wonder if the full stops are necessary when the tagline is spaced across two lines.
Good point about the full stops. I'll try removing those for the ones with 2 lines.
The issue that edthefirst brought up with #4 is an problematic one too. It's hard to discern where the tagline begins exactly because the mind wants to read left to right, but at the same time top to bottom. I could try making it like #5.
The second one is the best. I do logo design, trust me. However, I believe the "S" needs to be made more "S" -like. (BY THE WAY, count one more vote towards 2nd logo, I accidentally voted for the fourth one.)
The fifth one has some badass blending
Logo 1, but only if you use the font for the "simplified" stuff from the second logo. Otherwise, Logo 2. The others are a bit too cluttered for my liking.
But they're all really good!
Nothing about any of them really say security to me.
I just noticed something about the shape of your pentagons.
[IMG]http://img594.imageshack.us/img594/8447/uneven.png[/IMG]
They're [I]marginally asymmetrical[/I]. :ohdear:
The 4th one I tweaked a little to follow the angle of the Z, probably didn't do it perfect since I didn't really like where I was going.
@Kmart
Do you have any suggestions? I could use a shield symbol but I feel like that is too literal and not the stylization direction I would want to go twoards (cause I'll be developing branding boards and stuff too, not just logo).
-snip-
Prediction: Next assignment is creating a website with this logo.
Turn pentagon into padlock, IMO.
Really nice. I personally like #2 the most, but it needs the big Z like the one in #1, #3 and #5.
[img]http://dl.dropbox.com/u/3655193/Zionic.png[/img]
Like that, just not stretched like I had to make it.
Thought I'd update with some revisions:
[img]http://filesmelt.com/dl/logo_sheetCS4-191.png[/img]
I'm pretty sure I'll be going with logo #2 - thanks for the suggestions folks.
I still have no idea what colors to use, I've gotten a bit TOO attached to the whole black-and-white thing and I realize it's not all that practical. I've experimented with some color options at the bottom.
I really like the pale blue on that one.
So I've settled on some colors and "finished" my letterhead:
[B]Front:[/B]
[img]http://filesmelt.com/dl/hayward_letterhead.jpg[/img]
[B]Back:[/B]
[img]http://filesmelt.com/dl/hayward_letterhead2.jpg[/img]
Does it look too tacky?
EDIT: whoops just realized the text on the back page is reversed accidently lol
Second Second second second second.
Like the way you linked the text and logo. However the letterhead is rubbish, way too cluttered, especially the 2nd one.
Second even though I voted for the third
I hope you dont mind I just wanted to see your logo in 3d, looks kinda good.
[IMG]http://i228.photobucket.com/albums/ee18/Troopermanaic/untitled68.png[/IMG]
I voted for #2, however the exclamation point (?) thingy doesn't contribute much to the logo. It looks like it should be a letter since it is roughly the same size as the others. I'd say get rid of it and just keep the pentagon.
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