• Microsoft to take $6.2 Billion Loss from failed Ad Business, cause Bing is not so good for advertisi
    18 replies, posted
[IMG]http://imjustcreative.com/wp-content/uploads/microsoft-bing-logo-design.jpg[/IMG] [quote]Microsoft is absorbing a $6.2 billion charge to reflect its inability to produce more revenue from an online ad service that it bought nearly five years ago. The non-cash charge announced Monday could saddle Microsoft with a loss for its fiscal fourth quarter ending in June. Analysts polled by FactSet had predicted Microsoft would earn about $5.3 billion for the period. Microsoft is scheduled to release its latest quarterly results on July 19. The software maker blamed the setback primarily on the disappointing performance of aQuantive, an online advertising service that it bought in 2007 for $6.3 billion. It was the most expensive acquisition in the company's 37-year history at the time, surpassed only by the $8.5 billion purchase of Skype last year. The charge represents Microsoft's sobering acknowledgement that aQuantive didn't increase the company's online advertising revenue as much as management had anticipated. Since it bought aQuantive, Microsoft's online division has reported losses totaling nearly $9 billion. The disheartening performance comes as Internet search leader Google is expanding its online ad empire, despite Microsoft's attempts to lure away Web surfers and marketers. Google's success has flowed, in part, from its $3.2 billion acquisition of DoubleClick, an online ad service that used to compete against aQuantive. Google last year earned $9.7 billion on nearly $38 billion in revenue, with most of the money coming from online ads.[/quote] [url]http://www.usatoday.com/money/industries/technology/story/2012-07-02/microsoft-online-ad-business/55988412/1[/url]
Sad. Google needs competition, but Bing is doing a terrible job at it. (it's like Steam and Origin)
Not even like that, considering they don't even have an exclusive product people want on their platform.
[QUOTE=MaxOfS2D;36627797]Sad. Google needs competition, but Bing is doing a terrible job at it. (it's like Steam and Origin)[/QUOTE] Just wait for WireDoo. Gonna blow Google outta the water.
[QUOTE=MaxOfS2D;36627797]Sad. Google needs competition, but Bing is doing a terrible job at it. (it's like Steam and Origin)[/QUOTE] A lot of things that Bing had first Google later implemented, so competition wise it's doing fine, though I can't recall anything recent. I just read the article, doesn't really have anything to do with Bing, doesn't even mention it. It's just about ads.
[QUOTE=Panda X;36627964]A lot of things that Bing had first Google later implemented, so competition wise it's doing fine, though I can't recall anything recent.[/QUOTE] True - the honest truth is there's nothing wrong with Bing, it just didn't have much of a pulling power. There was nothing in it that made me want to switch. Google is tied into all my other services like my phone and email and it'd only be an inconvenience to use Bing.
WOULD YOU LIKE TO INSTALL THE OPTIONAL BING BAR
Because nobody gives a shit about Bing.
[video=youtube;VR2jMWWXQbg]http://www.youtube.com/watch?v=VR2jMWWXQbg[/video]
How about not competing with google over search because it is not flawed really and no one will use the competition. Put the money into making windows 8 actually more appealing than 7.
Bing takes a different approach to stuff, I like bing maps because of its nice metro design but man it's bloody awful, as soon as I get windows 8 I'm making sure I don't get bing on it.
[QUOTE=fruxodaily;36628469]Bing takes a different approach to stuff, I like bing maps because of its nice metro design but man it's bloody awful, as soon as I get windows 8 I'm making sure I don't get bing on it.[/QUOTE] Awful directions or something else?
[QUOTE=Elspin;36628008]True - the honest truth is there's nothing wrong with Bing, it just didn't have much of a pulling power. There was nothing in it that made me want to switch. Google is tied into all my other services like my phone and email and it'd only be an inconvenience to use Bing.[/QUOTE] As far as just plain searching goes it was pretty bad. When I used my parents' computers it has Bing as the default search and it rarely had what I was looking for. I could search the same thing in Google afterwards and it would be exactly what I wanted.
i think the crappy competition is working quite well. When ever microsoft or whoever makes something Google can come make it better and free.
I hate how they also just recently forced Bing onto the Xbox.
[QUOTE=Meller Yeller;36628587]As far as just plain searching goes it was pretty bad. When I used my parents' computers it has Bing as the default search and it rarely had what I was looking for. I could search the same thing in Google afterwards and it would be exactly what I wanted.[/QUOTE] This was the case the first time I used Bing basically right when it came out, but not anymore. It gives me mostly the same results as google to be honest. It's still pretty new all things considered. [editline]4th July 2012[/editline] [QUOTE=Fangz;36629145]I hate how they also just recently forced Bing onto the Xbox.[/QUOTE] It's their own product, why wouldn't they use their own search engine? On another note... Oh god I have never been so horrified by an avatar.
[QUOTE=Elspin;36629380] Oh god I have never been so horrified by an avatar.[/QUOTE] Really?
[QUOTE=MaxOfS2D;36628031][video=youtube;VR2jMWWXQbg]http://www.youtube.com/watch?v=VR2jMWWXQbg[/video][/QUOTE] It's the Bing bang.
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