Xbox One created 'with advertising in mind', advertisers to get limited access to Kinect features - Polidicks

[QUOTE]The Xbox One and its dashboard user interface were built with advertising in mind, key members of Microsoft’s UK Xbox Live Advertising team have told website StickTwiddlers on a recent visit to the company’s headquarters. A two-hour discussion with the senior digital art director/user experience designer and technical account manager for Xbox Live advertising revealed that all advertising created for the platform must work with both a standard Xbox controller and the console’s mandatory Kinect camera system. “With the new Xbox One, the technology and Kinect has improved a lot,” said the technical account manager for Xbox Live Advertising, “so that actually, the voice recognition, the way you speak to your Xbox, and the transition between gaming and watching TV is a lot smoother, and hopefully we can transpire that into advertising that we do. “Xbox is moving more outside of the bedroom. We’re seeing much, much more people use it in living rooms where there is family, friends, there is lots going on, so there is a context of perceiving the content,” the senior digital art director/use experience designer said. “It’s not like when you’re at work, when you sit in front of a screen and your experience is very personal. But with Xbox, it’s lots of people in front of one big screen. They are playing or watching together, and advertising is being consumed in a totally different way.” Microsoft hopes that the inclusion of Kinect with every Xbox One system will allow the company to better serve contextually relevant ads, and that integrating advertising material within content will make it less jarring. “[B]On Xbox, the ad is part of the actual experience, it’s not something that is outside.[/B] The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash,” the senior digital art director revealed. “So the users know that this is something that when they click on it, they won’t be hit by something crazy or something dangerous like on the web. Everything that lands there, we create." Microsoft's advertising team believes the upcoming Xbox One will allow advertising to evolve in line with the platform's gaming content. “It’s going to be an exciting transition, though, because the 360 console wasn't built with advertising in mind, it was more of an afterthought, so we've had to adapt to the technology and how we work to fit them in to the console,” said the Xbox Live advertising technical account manager. Users concerned that the Xbox One and its Kinect camera may be collecting personal, identifying, or biometric information from the system should not be concerned, the team said. “This sort of works at two levels. There’s the game producers, who have a different API, so a different set of code and system that they use, and they've got a lot more control of the whole thing,” the developer commented, “whereas from the advertising point of view, we have a slightly more limited set, which is designed to protect the user. The company is very keen on protecting the user from any sort of abuse, so we can’t do certain things.”[/QUOTE] [url]http://www.gamespot.com/news/xbox-one-created-with-advertising-in-mind-6411083[/url]

[QUOTE]On Xbox, the ad is part of the actual experience, it’s not something that is outside.[/QUOTE] Those sons o' bitches.

[quote]Microsoft's advertising team believes the upcoming Xbox One will allow advertising to evolve in line with the platform's gaming content.[/quote] Please go fuck yourselves.

Xbox One: [I]Experience[/I] the Advertisement

Those Sony patents from a few months ago might become a reality. [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430130437-sony-patent-2-620xa.png[/img] [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430120543-sony-patent-1-620xa.png[/img]

Just we thought Microsoft was on the right track How much are they paying you Zach?

Right, because what I really want from my console is to not only have integrated advertisements, but to be PAYING for them as well. I've got no real objection to advertisements if they're relevant to the games you already own (example: Hey, here's this new DLC for ________), but if this pans out anything like the current Xbox 360 dashboard then it's going to be awful. Here's hoping Sony doesn't follow suit.

i can't wait to play the first person shooter "congratulations, you won" [editline]7th July 2013[/editline] and those interactive boxing ads in high definition

Pay for the online experience, still hit with ads. Where can I sign up?

oh bother

[QUOTE=JeanLuc761;41341524]Right, because what I really want from my console is to not only have integrated advertisements, but to be PAYING for them as well.[/QUOTE] I bet they are going to say that the ads are already subsidizing the Xbox One somehow :v:

[QUOTE=Swiket;41341522]Those Sony patents from a few months ago might become a reality. [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430130437-sony-patent-2-620xa.png[/img] [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430120543-sony-patent-1-620xa.png[/img][/QUOTE] The guy who makes these Sony patients must get really fucking bored

Its gonna be like that 4chan post Mountain dew is for me and you

[QUOTE]Xbox is moving more outside of the bedroom.[/QUOTE] Just the mental connotation with this I cant take any of the rest of the article seriously :v

[QUOTE=Swiket;41341522]Those Sony patents from a few months ago might become a reality. [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430130437-sony-patent-2-620xa.png[/img] [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430120543-sony-patent-1-620xa.png[/img][/QUOTE] im pretty sure thats a patent troll to stop people from doing it

This reminds me of the infamous iAds keynote... "The Ad will become part of the experience! It'll be interactive! Revolutionary! Amazing! Fantastic!" Of course, it wasn't, and very few apps use iAds now. Something to think about.

[QUOTE=The Baconator;41341566]I bet they are going to say that the ads are already subsidizing the Xbox One somehow :v:[/QUOTE] Which would be hilarious, given that it's speculated that Microsoft may actually be making a profit on every Xbox One console sold. We'll have to wait for confirmation, but man that'd be a whole new level of greed right there.

Well, to be fair, the Xbox One so far has been shown to be a console specifically designed to make publishers and specifically stockholders roll on the floor giggling with delight, oblivious to the magma of rage that is nearly everybody who isn't in denial who knows the slightest thing about the Xbox One and isn't just blindly buying it out of brand recognition.

[QUOTE=Swiket;41341522]Those Sony patents from a few months ago might become a reality. [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430130437-sony-patent-2-620xa.png[/img] [img]http://fortunebrainstormtech.files.wordpress.com/2013/04/130430120543-sony-patent-1-620xa.png[/img][/QUOTE] That has to be satire.

I thought XBone was created 'with gamers in mind.' Why the hell would anyone want ads to be a part of the experience?

Rate agree if you like advertisements Rate disagree if you do not

[QUOTE=Killer900;41341851]Rate agree if you like advertisements Rate disagree if you do not[/QUOTE] Depends on setting. Most of the time, no. Sports games (mostly racing, football and stuff work too) completely benefit from it and make them better if it isn't in your face. Outside of that, few games I know of have been able to do it in a tasteful way.

One step forward... 30 steps backwards...

[QUOTE=Saxon;41341596]Its gonna be like that 4chan post Mountain dew is for me and you[/QUOTE] It seems the prophecy shall be fulfilled. [IMG]http://gyazo.com/7328a534133c4c0f47885e41d45cc714.png[/IMG]

[QUOTE=Killer900;41341851]Rate agree if you like advertisements Rate disagree if you do not[/QUOTE] the thing about this is that game advertisements are often something that we - especially the people on this forum, actively seek out. how many people here [I]don't[/I] foam at the mouth when a high profile game gets a new trailer, or a sneak peak? how many people watch the in depth interviews, the casting calls, all of that shit? microsoft, sony, nintendo, whoever, can turn this into a positive - but they need to do it effectively. advertisements very well can be a part of the "gaming" experience, but they need to be what players want. i sure as hell wouldn't mind having a tile or whatever (i haven't owned an xbox 360 since the original dash so i have no idea what it actually looks like) that was dedicated to "gaming news" or some dumb shit like that which would link me to updates etc. hell, all of videogame journalism is effectively glorified advertisements, and a lot of players gobble that shit up

here we go again fool me once microsoft shame on you

ALL ABOARD THE XBOX ONE! BE AWARE WE MAKE NO STOPS!

[B][I]Xbox said they'd have no dashboard ads[/I][/B] “On Xbox[I], the ad is part of the actual experience,[/I] it’s not something that is outside. The only difference is that the[U] advertisement we have is quite small and not disruptive,[/U] [I]OH WOULD YOU LOOK AT THIS?!?!?![/I] [U]WELL OK but broken promises, lies, and that doesn't matter, ads shouldn't fucking be on my dashboard[/U] So do you like shitting on peoples chests?

[QUOTE=BrickInHead;41342246]the thing about this is that game advertisements are often something that we - especially the people on this forum, actively seek out. how many people here [I]don't[/I] foam at the mouth when a high profile game gets a new trailer, or a sneak peak? how many people watch the in depth interviews, the casting calls, all of that shit? microsoft, sony, nintendo, whoever, can turn this into a positive - but they need to do it effectively. advertisements very well can be a part of the "gaming" experience, but they need to be what players want. i sure as hell wouldn't mind having a tile or whatever (i haven't owned an xbox 360 since the original dash so i have no idea what it actually looks like) that was dedicated to "gaming news" or some dumb shit like that which would link me to updates etc. hell, all of videogame journalism is effectively glorified advertisements, and a lot of players gobble that shit up[/QUOTE] Don't you even try to pull the "DOUBLE STANDARRRRDDDSSS" argument. Ads for games on youtube is far different then ads on my console that I have no choice in seeing or not and you know it.

because watching ads is part of every gamer's list of favorite things to do