Nintendo’s Miitomo is beating Facebook at gathering personal data

[edits]

[quote=Article]While the game industry mulls over what Miitomo is, marketers should take close notice, too, because the app manages to effortlessly scoop up a data set that is pure gold. To understand what I’m talking about, we can start with how the game works. You first create an avatar (or pull your Mii over from Nintendo’s consoles and handheld systems). You can personalize its appearance in a variety of ways, including buying different outfits to wear. Next, you add your friends from social media. Finally, it starts asking you questions and shares your answers.

The questions it asks are all light and personal. What kind of pizza do you like? What’s your favorite way to exercise? How do you relieve stress? In this way, Mittomo collects a vast store of what I’d call personal data. Personal data is different from private. That private data involves things we don’t want others to know: prescriptions, grades in school, and so on. Personal data consists of things we don’t mind sharing at all. Personal data can be anything, such as whether you like to ski, what you find relaxing, and even what you think about yourself.[/quote]

[quote=Article]On the other hand, Miitomo abounds in this stuff. People freely share all kinds of personal information because they don’t really care if anyone knows it. As a result, Nintendo is building a highly relevant profile of everyone who uses it—much more so than you’ll find from a Facebook page or social graph.[/quote]

[[url=http://venturebeat.com/2016/04/19/nintendos-miitomo-is-beating-facebook-at-gathering-personal-data-by-just-asking-for-it/]Source[/url]]

[Irockz]

I'm fairly certain one of my answers to something like "What were you doing last week" was "Killing Jews"

Nintendo has got me marked down as a xenophobic murderer then

[Steel]

Will they send that info about my favorite kind of bread to 3rd parties?

[alxnotorious]

I'm still in disbelief at how much personal information people are willing to give up over nothing. The app even asks you where you live in one question. It's a disaster in personal information and privacy.

[Electrocuter]

All Facebook needs to do is create an app that mimics Miitomo.

[Jorori]

I wonder which percentage of that data is just "OOOOooOoOoOOooooooOoo" or "oiaeoaioaieoauieoaiuaieoueaioeuaoieuiaoeuiaoieaeuaoi" answers

[Durrsly]

[QUOTE=Jorori;50175571]I wonder which percentage of that data is just "OOOOooOoOoOOooooooOoo" or "oiaeoaioaieoauieoaiuaieoueaioeuaoieuiaoeuiaoieaeuaoi" answers[/QUOTE]

I know I've put in an answer that's just "$$$$$$$$$$$$$$$$$$$$$$$" spammed all the way to the character limit

[Electrocuter]

[QUOTE=Alxnotorious;50175562]I'm still in disbelief at how much personal information people are willing to give up over nothing. The app even asks you where you live in one question. It's a disaster in personal information and privacy.[/QUOTE]

To be fair that question can just be answered with your country or city.

[Trogdon]

Nintendo can know what my favorite food is anyone can know I don't care
It's burgers

[Mralexs]

I just put in JoJo references whenever I can

[.Ducky]

Ah fuck well now the government knows how many flowers I have blooming in my minds eye

[NiandraLades]

On one of the loading screen tips, Miitomo specifically mentions that any questions are not shared outside you or your friends - Some questions make my raise an eyebrow, like 'What did you last purchase?' definitely sounds like an attempt to get knowledge of the user

Unless someone provides evidence against that first thing though, I'm not too worried about Miitomo honestly

Here we go:
[img]https://pbs.twimg.com/media/Ce8lewCW4AABlzs.jpg[/img]

[redBadger]

[QUOTE=NiandraLades;50175753]On one of the loading screen tips, Miitomo specifically mentions that any questions are not shared outside you or your friends - Some questions make my raise an eyebrow, like 'What did you last purchase?' definitely sounds like an attempt to get knowledge of the user

Unless someone provides evidence against that first thing though, I'm not too worried about Miitomo honestly

Here we go:
[img]https://pbs.twimg.com/media/Ce8lewCW4AABlzs.jpg[/img][/QUOTE]

Nothing on the net is "just between you"

[srobins]

[QUOTE=Alxnotorious;50175562]I'm still in disbelief at how much personal information people are willing to give up over nothing. The app even asks you where you live in one question. It's a disaster in personal information and privacy.[/QUOTE]

My friend showed me the app and I asked what the point was and they said "you just answer questions and then your friends can see the answers". I immediately thought what an insanely transparent marketing data goldmine this is.

[editline]21st April 2016[/editline]

[QUOTE=NiandraLades;50175753]On one of the loading screen tips, Miitomo specifically mentions that any questions are not shared outside you or your friends - Some questions make my raise an eyebrow, like 'What did you last purchase?' definitely sounds like an attempt to get knowledge of the user

Unless someone provides evidence against that first thing though, I'm not too worried about Miitomo honestly

Here we go:
[img]https://pbs.twimg.com/media/Ce8lewCW4AABlzs.jpg[/img][/QUOTE]

That's pretty vague wording. Shared could easily mean end users don't see the data, but it doesn't mean that advertisers don't get access necessarily.

[GameWalrus]

Jokes on both parties for me, I don't use Miitomo or Facebook.

[Shugo]

[QUOTE=NiandraLades;50175753]On one of the loading screen tips, Miitomo specifically mentions that any questions are not shared outside you or your friends - Some questions make my raise an eyebrow, like 'What did you last purchase?' definitely sounds like an attempt to get knowledge of the user

Unless someone provides evidence against that first thing though, I'm not too worried about Miitomo honestly

Here we go:
[img]https://pbs.twimg.com/media/Ce8lewCW4AABlzs.jpg[/img][/QUOTE]

Pretty sure that's just talking about other Miitomo users, as in the answers you give out aren't made public to all users, just your friends. The [URL="https://miitomo.com/en/policy"]Miitomo privacy policy[/URL] makes it pretty clear that Nintendo collects everything you put into it (namely "content", which it specifies as text and images) and shares this information with unspecified "business partners" as well as any other service you link to it (Twitter, Facebook, etc.).

Make no mistake, Miitomo is absolutely another one of these information-collecting, user-profiling platforms. Whether that's necessarily a bad thing is up to each individual person, though, and everyone has complete control over what information they share. It's your own fault if you tell Nintendo (or any social media platform, really) "too much" about yourself.

[lavacano]

In my case, all that data is out there in public view for free anyway, so my data's valueless to marketers.

Not like I give serious answers to Miitomo anyway, but

[kathmandukool]

Nobody answers seriously anyway. The only reason I use the app is to hear the stupid answers to transparent data-farming questions.

[Jund]

[QUOTE=Alxnotorious;50175562]I'm still in disbelief at how much personal information people are willing to give up over nothing. The app even asks you where you live in one question. It's a disaster in personal information and privacy.[/QUOTE]

if i wanted to i could find your name, city, workplace, and hobbies right now

it's not that big of a deal

[BackSapper]

Miitomo made me realize how much I like pachinko.

I think it will matter when someone malicious tries to get that data that people would have to worry.

[djshox]

[QUOTE=mralexs;50175705]I just put in JoJo references whenever I can[/QUOTE]

nintendo you thought you were going to get commercially viable personal information, BUT IT WAS ME DIO

[Spazi]

[QUOTE=The_Funk;50176239]Nobody answers seriously anyway. The only reason I use the app is to hear the stupid answers to transparent data-farming questions.[/QUOTE]

Nobody here does at least, but isn't most of the userbase by far casuals who definitely would answer truthfully?

[Saxon]

So many others have gotten shit here for being like Facebook, but its okay because Nintendo does it and you can trust them

[3mpty]

[QUOTE=Alxnotorious;50175562]I'm still in disbelief at how much personal information people are willing to give up over nothing. The app even asks you where you live in one question. It's a disaster in personal information and privacy.[/QUOTE]

oh no
I'll start getting facebook ads for video games instead of facebook ads for viagra and laxatives.

[AxeI]

Yeah I don't see what's the big deal with businesses knowing what I like to eat or what kind of video games I prefer. If that means the ads I have to sit through are about things I care about then why not? It's not like I willingly share information that could be used to harm me on random websites.

[Balblair]

It's not like you're going to use Miitomo for personal stuff on the same levels as Facebook. Photos, serious conversations, vacation dates, how you feel about your job etc.

[Phygon]

If I can upload a picture of all of my friends and have FB automatically tag every single one of them then facebook is better at it.

[StrawberryClock]

oh no nintendo now knows that my favorite pastime is drowning kittens and that my favorite food is pizza

they also know how many flowers i see blooming in my mind's eye

[Fourier]

Miitomo collects data, nobody gives a fuck.

Facebook collects data, everyone freaks the fuck out.

[bobxrawks]

I dont care about answers but they collect [I]pictures[/I] too? Holy shit, all those memes