'Catastrophic success' The problems of being an overnight success

[SexualShark]

[quote]After only eight months in business, everything at online fashion company American Giant was going according to plan last year.

The San Francisco-based business was enjoying "slow but steady growth", says founder Bayard Winthrop.

Come December and the company thought it was a little overstocked for the holiday season, but nothing was amiss.

Then American Giant got the type of positive publicity many companies can only dream off. Orders rocketed, and the firm was sent into emergency mode.

"Four days later we had nothing left," says Mr Winthrop. "We were down to the sticks in our warehouse."[/quote]

[url]http://www.bbc.co.uk/news/business-21680884[/url]

DAYUM SON

[Computrix]

Too much of anything, even a good thing, can lead to disastrous results if unprepared.

[Scrimp]

Did they sell the sticks though?

[Madtoker]

We sold our entire stock, what a nightmare. I hope no man must face as i did today.

[S31-Syntax]

When your supply is literally gone because the demand went up faster than you could compensate, you end up with a [I]lot[/I] of pissed off customers.

CRANK DAT SUPPLY

[lifehole]

[QUOTE=S31-Syntax;39887322]When your supply is literally gone because the demand went up faster than you could compensate, you end up with a [I]lot[/I] of pissed off customers.

CRANK DAT SUPPLY[/QUOTE]

Their sources may not have been able to keep up with the demand, or did not have the administrative capability to adjust production for demand because of current deals already set in stone. Being prepared has become more adaptable, but so has demand to compensate.