Chicago Transit Authority's Brown Line to be replaced with the L Line on August 12th
2 replies, posted
[quote="Polygon"]
Nintendo is marking the upcoming retail launch of New Super Luigi U, and continuing its celebration of the Year of Luigi, with a special event in partnership with the Chicago Transit Authority and its "L" train, Nintendo announced today.
Part of Chicago's "L" train, the Brown Line, will be rebranded as the "Luigi Line," and a special train covered inside and out with images of Luigi will run on that line from 6 a.m. to 7 p.m. local time Aug. 12. In addition, Luigi himself will appear on the train. And the upper platform of the lobby at the Clark/Lake station, located at 124 W. Lake St., will host kiosks where fans can play New Super Luigi U.[/quote]
[url="http://www.polygon.com/2013/8/7/4599438/nintendo-new-super-luigi-u-chicago-l-train"]Source[/url].
[img]http://i19.photobucket.com/albums/b196/Starmenclock/teh_yarr_oof_lugi_263_zps38ce5cad.png[/img]
All aboard the Weegee train!
As neat as this is, the vast majority of public transport users couldn't give a fuck and probably won't even really acknowledge it.
[QUOTE=mysteryman;41750325]As neat as this is, the vast majority of public transport users couldn't give a fuck and probably won't even really acknowledge it.[/QUOTE]
They won't acknowledge it, but every single person who goes on the train will see it.
Advertising doesn't need active involvement and acknowledgement.
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